Andrea Ray Email & Phone Number

Dallas, Tx, Us

Dallas/Fort Worth Area

➤ Successfully designing Category and space-based selling solutions to advance the business, working in collaboration with the Chain Team as well as collaborating with Account Teams on sales call approach and plans, resulting in winning Category Manager of year in 2017 and 2018, and winning a prestigious National Retailer Award in 2019.➤ Proactively understanding the Retailer's strategy, business needs, and goals, developing critical analytics to drive the customers' beer category, while brilliantly capturing a disproportionate share of growth.➤ Defining business opportunities and developing customer category plans collaboratively with the Retailer and Distributors, incorporating Molson Coors business objectives and channel strategies.➤ Understanding the category, channel and shopper through the use of available data sources including Internal Molson Coors data, Syndicated Data, Spectra, Loyalty Data, Retailer Data, and other Market Research.➤ Incorporating consumer/shopper insights and behavior into analysis and insights, synthesizing these into selling story, category, and business reviews.➤ Providing category, channel, and shopper insights to Sales teams through syndicated and internal data, including defining how that aligns with Retailers strategy and business goals.➤ Regularly working in-market to evaluate effectiveness of plan implementation as well as in identifying retail volume/profit opportunities, while conducting general performance reporting to track, measure, and communicate results.➤ Delivering Category Management presentations to Retailers and Distributors to build partnerships and grow category, as well as delivering Space Management presentations to sell in Molson Coors space and assortment strategy.➤ Understanding the Retailer's Brick & Mortar and digital/Ecommerce strategy, business needs, and goals, while applying Molson Coors category management standards, and implementing Molson Coors

➤ Successfully led a regional-based Category Management team who developed critical insights and solutions for their assigned chain focus accounts, growing the size and value of the customers' beer category.➤ Effectively provided support and guidance on MillerCoors' strategy process and tools for sales-led initiative brands.➤ Acted as SME for planning, brand initiatives, and national incentives, while serving as a key stakeholder in driving national or local package initiatives along with Distributor level and other commercial/operations projects.➤ Captured a disproportionate share of growth for MillerCoors by leveraging data and interpreting the numbers, deriving action and recommending changes or challenging the team to ensure volume objectives were achieved.➤ Served as the primary interface between chain selling organization within MillerCoors, the Customer Solutions team and the Category Management organization, ensuring alignment of MillerCoors category and brand goals with their retailer's goals.➤ Effectively oversaw the daily execution of a high degree of customer-facing interaction, both internally with multiple levels of the organization, particularly chain leadership, and externally with both retail and distributor partners.➤ Developed, tracked, and recapped region sales incentives and led Sales organization against achievement of MBO targets.➤ Worked closely with Forecasting and Management units to conduct analysis and determine implications for National, Region, or specific distributors on Brand or Package initiatives, Chain Programs, and Finance & Marketing Campaigns.

➤ Determined positioning of a product category to maximize visibility, as well as directly solicited retail headquarters in concert with Field Sales personnel, Distributors, and Off-Premise National Accounts.➤ Developed Category plans, score-carding, retail standards, reset checklists, roundtable agendas for beer and alcohol category, post roundtable analysis, and distribution analysis.➤ Proactively cultivated and maintained Category Management relationships with key National and Regional Retailers including Circle K, Valero CST, EZ Mart, Quick Trip (DFW), Allsups, Tecto, SSP, CECFO, and United Supermarkets.➤ Liaised with Marketing teams to determine competitive pricing and promotional activities, while also delivering Category Management tools and training to Beer Distributor personnel.➤ Collaborated with the National Category Management team within Circle K, 7 Eleven, and Valero CST, as well as devised long-term development strategies for product categories.➤ Analyzed and interpreted retail sales information utilizing a variety of proprietary and commercial systems including Nielsen, Spectra, and Store Level Account Data, while developing exit strategies for unsuccessful products.

Brand Marketing Manager – Dr. Pepper/Seven Up, Texas – 1995 to 2001Category Manager – Dr. Pepper/Seven Up, Texas – 1995 to 2001District Sales Manager – Dr. Pepper/Seven Up, Texas – 1995 to 2001Key Account Executive – Kraft Foods, Ohio – 1990 to 1995Account Manager – Kraft Foods, Ohio – 1990 to 1995Sales Representative – Kraft Foods, West Virginia – 1990 to 1995