Andrea Rhoades Email & Phone Number

North Liberty, Ia

COO & Associate Publisher, Corridor Business Journal (May 2008 to present)Provide the leadership, management and vision necessary to ensure the company has the proper operational controls, administrative and reporting procedures, and people systems in place to effectively grow the organization and to ensure financial strength and operating efficiency. The is accomplished through a respectful, constructive and energetic style, guided by the objectives of the company.Select accomplishments:Integrated functional strategies utilizing business expertise to reach our financial objectives resulting in a 6.5% overall revenue growth in the first yearThrough aggressive marketing efforts we enhanced the recognition of the newspaper resulting in a 30.8% subscription increase the first year.Developed plans for managing/retaining talent inside the organization and for improving leadership strength.

Iowa City, Iowa

Overall newspaper profit during my first term as GM was over $1.3 million. The newspaper ranked twenty-fourth in the company with a 65.5% year-over-year reduction in revenue credits due to advertising errors. With a high emphasis on assuring the newspaper reflected the diversity of our community we achieved our goals with 9.3% of our management positions minorities and 49.3% females. As part of our operational plan we were charged with overhauling the operations of our free weekly newspaper (this was in addition to our daily newspaper). Our solution was to simply overrun our daily newspaper and delivered it to non-subscribers. The business plan was showcased on Gannett’s best practice website and incremental revenue was 25% higher than plan projections. My involvement with non-profit organizations increased and for the first time the newspaper was selected as the United Way “pacesetter company” for mid-size companies in the Johnson County area.

Iowa City, Ia

As a first-year Advertising Director, sales revenue contributed to the newspaper achieving a 5.2% increase in NIBT over the prior year and a 7.7% increase over budget. As second-year Advertising Director for the same newspaper, the newspaper achieved a 28.5% increase in NIBT over the prior year and 8.0% increase over budget. The newspaper was third in the company for year-over-year increases in profit and seventh in the company for profit above budget. Overall revenue performance for current newspaper included highest advertising revenue the newspaper has ever achieved, topping $9 million. There are 100 newspapers in Gannett. Achievements include: Launched new products resulting in more than half a million dollars in incremental revenue that crossed multiple segments. Involvement on the AdQ team, and took over management of the advertising design department, which resulted in a 52.5% decrease in NIBT errors and a 64.9% decrease in NIBT credit dollars. Developed a print/online package for employment advertising sales that increased revenue 55.3% over prior year. Developed a business plan for launching a real estate magazine. Included working with Corporate IT personnel to coordinate implementation of real estate software used for automating the information to create the magazine. Developed commission plans designed to improve customer service and reward for multi-level sales initiatives.