Andrea Rhoades Email & Phone Number

-Conduct ethnographic research using prototypes to provide recommendations on experience improvements.-Create and deploy customer feedback surveys for various projects and share recommended changes based on results.-Create customer journey maps for different business areas/experiences.Create voice of prospect strategy.-Demonstrated ability to design solutions that are desired by end-users and aligned to business goals. -Conduct interviews with prospects and customers to gain experience insights that helped shape recommended changes.-Experience with research platforms that enable mobile ethnography, unmoderated research, online focus groups, discussion forums, etc.

Bloomington/Normal, Illinois Area

I help my business partners in the areas of Marketing, Public Affairs, Legal, HR, and Agency create effective social presences. Some of my responsibilities include:-develop social strategy-conduct user experience testing of social promotions-lead social-related projects-conduct beta research testing on platforms-compile data and analytics for both in-depth measurement as well as high-level overviews

-Responsible for all internal and external communications for the College-Improved internal communication by implementing new tactics and utilizing internal portal-Responsible for media relations for College-Produced news releases and schedule interviews-Established working relationship with local media to gain more coverage-Implemented social media presence for the College, including Facebook, YouTube, Blogger, and Twitter-Created publication materials-brochures, postcards, posters-On implementation team that developed new College Web site-www.sandburg.edu-Created and updated content on site-Supervised three employees as well as student workers and interns in charge of our cable channel-Scheduled and conducted interviews as well as edit final cuts-Handled crisis communication for College-Continually researched best practices and implement new tactics

-Designed and edited media guide for ISU Gymnastics team-Interviewed student-athletes for internet/guide features-Recorded statistics and gathered player/coaches quotes after athletic events-Collected and filed articles about current and past athletes-Wrote and sent press releases to local media

I helped run in-game promotions including live speaking in-crowd games as well as on ice games.

B.S., Public Relations

Activities and Societies: Member of Public Relations Student Society of America

Bachelor Of Science Degree, Public Relations

Associates, Arts And Science