Andrea Serna Email & Phone Number

San Pedro, Ca

Creation and editing of Wikipedia pages for artists and arts organizations

• Implementation of marketing strategies to increase sales• Marketing and advertising of gallery artists and collections• Organizing and promoting exhibits and art installations.• Maintenance of gallery database• Updating the gallery’s website, and promotion through social media.

Santa Ana, Ca

• Acquisition and retention of new and renewing donors • Planning, organizing member events.• Collaborate with PR and Retail to develop member marketing promotions• Management of the Raiser's Edge donor database

Long Beach, Ca

• Marketing and acquisition of new and renewing annual members including:new member direct mail acquisition, e-mail and website marketing campaigns, and community outreach.• Creation of membership marketing materials, which includes new member brochures, renewal letters, and direct mail design.• Planning, organizing member events, including on and off-site receptions and exhibition opening parties• Planning and coordination of telemarketing efforts targeting lapsed members.• Supervise membership department staff, on-site sales team, and volunteers.• Preparation of the annual department budget. • Report to Board of Directors, Development• Collaborate with PR and Retail to develop member marketing promotions• Management of the member and donor database in Raiser’s Edge• Planning of donor cultivation events.