Andrea Thomas Email & Phone Number

• Supports the VP/Marketing by developing and executing ideas, guidelines, and strategies for various creative projects, ensuring their completion.• Creates sketches, storyboards, and drafts to represent ideas visually.• Comprehends marketing initiatives, strategic positioning, and the target audience.• Manages projects from initial concept to final execution, adhering to budget and deadlines.• Works alongside sales and marketing teams to design effective programs and campaigns.• Partners with the Communications Manager and VP/Marketing to ensure consistent messaging and branding.• Designs ad specialties.• Acts as the Bureau's designated photographer, videographer, and web designer.• Liaises with print companies on internal collateral projects.• Organizes and maintains a high-quality image repository to fulfill communications and marketing requirements.• Develops specialized sales and marketing videos for bids, presentations, greetings, and special projects.• Leads the creative team in the production stage of visual, multimedia, and technology-focused campaigns.

• Manage the Agency's consumer-facing social media platforms (Instagram and Facebook).Implements the Agency's social media strategy and is responsible for reaching determined KPIs (key performance indicators).• Support the Director of Brands & Creative Engagement to lay out, design, and illustrate Agency reports, signage, collateral, etc.• Communicate regularly with the Director of Destination Storytelling to determine content priorities.• Stay abreast of trends on Agency platforms and considers new technologies.• Develop comprehensive social media campaigns in support of the Agency's advertising strategy.• Directly engage with the Agency's followers (i.e., responding to comments, administering content moderation policies, etc.)• Create new content specific to the Agency's social channels (videos, photos, etc.)• Share, repost, and engage with Jackson's tourism partners online.• Update partners' listings in CRM.• Direct and execute the influencer management strategy for the Agency.• Serve on the videography and photography team.

Jackson, Ms

•Drive the development and execution of creative concepts to support organizational goals for clients, including personal brands, businesses, and nonprofits.•Design a wide range of digital and print projects, including social media assets, reports, campaign/event collateral, presentations, toolkits, brochures, flyers, banners, and environmental signage.•Conceptualize and produce customizable social media templates to ensure consistent messaging for clients.•Create visually engaging materials that enhance brand awareness and client's marketing efforts.•Stay up-to-date with emerging design trends to maintain cutting-edge visuals for clients.•Meet with clients to understand their requirements, pinpoint target audiences, and develop strategic style guides and brand identities.•Write original copy and edit content for various corporate marketing and communications materials.•Handle video creation, from scripting and directing to shooting and editing.•Coordinate with external vendors to manage the execution of print materials.•Collaborate effectively with marketing and creative teams to deliver outstanding results.•Establish and manage budgets for third-party marketing services.

Jackson, Ms

• Prepared for and hosted radio shows, which may include researching topics, interviewing guests, and announcing commercial breaks• Interacted with other on-air talent and station management to maintain good relationships and ensure that all projects are completed on time• Promoted new releases of music or other products to listeners through on-air mentions, social media, and live events• Met with clients or other industry professionals to discuss business opportunities or other marketing strategies• Conducted interviews with musical artists, producers, writers, and community partners• Created content for social media• Served as a host or moderator at events such as concerts and panels

• Cultivate and manage client relationships, serving as the primary contact for communication.• Develop and execute tailored social media strategies to achieve client objectives and KPIs.• Oversee a portfolio of client accounts, consistently meeting or exceeding expectations.• Create and manage content calendars for multiple platforms, ensuring timely and relevant posts.• Analyze KPIs, providing actionable insights and data-driven recommendations.• Proactively identify upselling opportunities to expand client accounts and revenue.• Maintain a high level of client satisfaction through issue resolution and regular communication.

• Compose, draft, and revise content for digital platforms, targeting specific audiences• Determine and prioritize top trending stories of the day, optimizing them for maximum audience engagement• Publish and edit stories for radio and web• Create multimedia content, including audio, video, photo, and text-based stories from various sources such as wire copy, social media, staff feeds, original reporting, and network feeds• Develop time-sensitive packages that include aggregated news, social media, graphics, photos, and audio based on feeds from the field• Optimize content for user experience across all digital platforms, including newsletters• Produce original news stories and other content that supports daily journalism coverage• Participate in decision-making and assignment processes, and respond to the news cycle's needs to prepare content for digital platforms• Monitor relevant stories from other outlets• Collaborate with partners to share content

• Plan/organize engagement events• Develop sustaining community relationships to ensure the station stay connected to local music and the arts community, community leaders, and other pertinent organizations.•Develop strategies for the use and presence of on-Air Hosts at community engagement events.• Strategize, design, and implement a plan to build awareness of The Sipp.FM's format, with an emphasis on targeting diverse communities.• Develop online and social content, as well as oversee the production of video content, on all platforms to build and engage new audiences.• Partner with community organizations to host remote broadcasts and manage productions from venues and festivals around the Jackson Metro area.• Serve as a liaison with the local music and arts community to develop and implement the Community Engagement Plan.• Work with the station's staff to promote events and ensure the greatest attendance.

• Developed a comprehensive global communications plan resulting in enhanced outreach and engagement across diverse audiences.• Prioritized impactful storytelling, leading to heightened emotional connection and resonance with target demographics.• Executed successful public relations strategies, securing significant media coverage and fostering positive brand recognition.• Created diverse and visually compelling content, increasing audience engagement and interaction across multiple platforms.• Effectively managed digital advertising campaigns, optimizing reach and driving measurable growth in audience engagement and conversion rates.• Analyzed audience engagement data to inform strategic decisions, resulting in tailored content and improved interaction rates.• Orchestrated seamless event planning and execution, ensuring successful and memorable experiences for staff, grantees, donors, and stakeholders.• Maintained brand consistency and identity through vigilant oversight of brand guidelines, reinforcing a unified organizational image.

Jackson, Ms

• Garnered attention from 20+ global, national, and local media outlets through strategic outreach.• Crafted impactful content: talking points, op-eds, and white papers, driving engagement and resonance.• Responded adeptly to rapid moments, ensuring swift, accurate communication across platforms.• Identified and utilized effective spokespeople for optimal message dissemination.• Nurtured relationships with key media personnel, enhancing collaboration and coverage.• Orchestrated coordination of contractors, interns, and coalition members for streamlined collaboration.• Formulated KPIs and reports, enhancing content effectiveness measurement.• Conceptualized, scripted, directed, and produced compelling video content, fostering engagement.• Produced monthly newsletter for regular impactful communication.• Addressed digital content and written material needs for comprehensive coverage.• Developed and managed a dynamic social media calendar for optimized platform presence.

Jackson, Mississippi Area

As the ad designer, I created advertisements for the newspaper, the magazine & website. I also created the production tracking system.• Designed high-converting advertisements, both print & web• Produced cohesive marketing collateral for events• Prepared final layout by marking and pasting up finished copy and art• Assisted small business owners with brand identity• Managed and mentored design interns• Conceptualized creative static content for social media• Generated a process to track advertisement production• Coordinated with internal teams from concept phase to completion

Tougaloo, Ms

• Collaborated with staff & Pastoral team to turn design vision into reality• Created, designed & edited the quarterly youth newsletter• Designed various materials for service, meetings, and events• Assisted in printing different materials• Effectively formatted various reports for audits• Researched concepts, designs, reference material, and similar work

Madison, Ms

• Rendered and presented design mockups for revision and feedback• Implemented feedback revision and created final designs for printing• Reviewed and proofread designs to ensure that copy, layout, dimensions, and formats were print-ready• Communicated updates, feedback, and issues with the clients, managers, and the creative team• Collaborated and brainstormed with the creative team to define design briefs and requirements