Andrea Thomas Email & Phone Number

• Supports the VP/Marketing by developing and executing ideas, guidelines, and strategies for various creative projects, ensuring their completion.
• Creates sketches, storyboards, and drafts to represent ideas visually.
• Comprehends marketing initiatives, strategic positioning, and the target audience.
• Manages projects from initial concept to final execution, adhering to budget and deadlines.
• Works alongside sales and marketing teams to design effective programs and campaigns.
• Partners with the Communications Manager and VP/Marketing to ensure consistent messaging and branding.

• Manage the Agency's consumer-facing social media platforms (Instagram and Facebook).Implements the Agency's social media strategy and is responsible for reaching determined KPIs (key performance indicators).
• Support the Director of Brands & Creative Engagement to lay out, design, and illustrate Agency reports, signage, collateral, etc.
• Communicate regularly with the Director of Destination Storytelling to determine content priorities.
• Stay abreast of trends on Agency platforms and considers new technologies.
• Develop comprehensive social media campaigns in support of the Agency's advertising strategy.
• Directly engage with the Agency's followers (i.e., responding to comments, administering content moderation policies, etc.)

Jackson, MS

• Drive the development and execution of creative concepts to support organizational goals for clients, including personal brands, businesses, and nonprofits.
• Design a wide range of digital and print projects, including social media assets, reports, campaign/event collateral, presentations, toolkits, brochures, flyers, banners, and environmental signage.
• Conceptualize and produce customizable social media templates to ensure consistent messaging for clients.
• Create visually engaging materials that enhance brand awareness and client's marketing efforts.
• Stay up-to-date with emerging design trends to maintain cutting-edge visuals for clients.
• Meet with clients to understand their requirements, pinpoint target audiences, and develop strategic style guides and brand identities.

Jackson, MS

• Prepared for and hosted radio shows, which may include researching topics, interviewing guests, and announcing commercial breaks
• Interacted with other on-air talent and station management to maintain good relationships and ensure that all projects are completed on time
• Promoted new releases of music or other products to listeners through on-air mentions, social media, and live events
• Met with clients or other industry professionals to discuss business opportunities or other marketing strategies
• Conducted interviews with musical artists, producers, writers, and community partners
• Created content for social media

• Cultivate and manage client relationships, serving as the primary contact for communication.
• Develop and execute tailored social media strategies to achieve client objectives and KPIs.
• Oversee a portfolio of client accounts, consistently meeting or exceeding expectations.
• Create and manage content calendars for multiple platforms, ensuring timely and relevant posts.
• Analyze KPIs, providing actionable insights and data-driven recommendations.
• Proactively identify upselling opportunities to expand client accounts and revenue.

• Compose, draft, and revise content for digital platforms, targeting specific audiences
• Determine and prioritize top trending stories of the day, optimizing them for maximum audience engagement
• Publish and edit stories for radio and web
• Create multimedia content, including audio, video, photo, and text-based stories from various sources such as wire copy, social media, staff feeds, original reporting, and network feeds
• Develop time-sensitive packages that include aggregated news, social media, graphics, photos, and audio based on feeds from the field
• Optimize content for user experience across all digital platforms, including newsletters

• Plan/organize engagement events
• Develop sustaining community relationships to ensure the station stay connected to local music and the arts community, community leaders, and other pertinent organizations.
• Develop strategies for the use and presence of on-Air Hosts at community engagement events.
• Strategize, design, and implement a plan to build awareness of The Sipp.FM's format, with an emphasis on targeting diverse communities.
• Develop online and social content, as well as oversee the production of video content, on all platforms to build and engage new audiences.
• Partner with community organizations to host remote broadcasts and manage productions from venues and festivals around the Jackson Metro area.

• Developed a comprehensive global communications plan resulting in enhanced outreach and engagement across diverse audiences.
• Prioritized impactful storytelling, leading to heightened emotional connection and resonance with target demographics.
• Executed successful public relations strategies, securing significant media coverage and fostering positive brand recognition.
• Created diverse and visually compelling content, increasing audience engagement and interaction across multiple platforms.
• Effectively managed digital advertising campaigns, optimizing reach and driving measurable growth in audience engagement and conversion rates.
• Analyzed audience engagement data to inform strategic decisions, resulting in tailored content and improved interaction rates.

Jackson, MS

• Garnered attention from 20+ global, national, and local media outlets through strategic outreach.
• Crafted impactful content: talking points, op-eds, and white papers, driving engagement and resonance.
• Responded adeptly to rapid moments, ensuring swift, accurate communication across platforms.
• Identified and utilized effective spokespeople for optimal message dissemination.
• Nurtured relationships with key media personnel, enhancing collaboration and coverage.
• Orchestrated coordination of contractors, interns, and coalition members for streamlined collaboration.

Jackson, Mississippi Area

• As the ad designer, I created advertisements for the newspaper, the magazine & website. I also created the production tracking system.
• Designed high-converting advertisements, both print & web
• Produced cohesive marketing collateral for events
• Prepared final layout by marking and pasting up finished copy and art
• Assisted small business owners with brand identity
• Managed and mentored design interns

Tougaloo, MS

• Collaborated with staff & Pastoral team to turn design vision into reality
• Created, designed & edited the quarterly youth newsletter
• Designed various materials for service, meetings, and events
• Assisted in printing different materials
• Effectively formatted various reports for audits
• Researched concepts, designs, reference material, and similar work

Madison, MS

• Rendered and presented design mockups for revision and feedback
• Implemented feedback revision and created final designs for printing
• Reviewed and proofread designs to ensure that copy, layout, dimensions, and formats were print-ready
• Communicated updates, feedback, and issues with the clients, managers, and the creative team
• Collaborated and brainstormed with the creative team to define design briefs and requirements