Duties and Responsibilities:• Develops and executes innovative brand strategies and campaigns to enhance client visibility and positioning, leveraging market research and trend analysis for optimal engagement and reach.• Collaborates with cross-functional teams, including marketing, sales, and UX/UI development, to create cohesive brand messaging that aligns with business objectives and resonates with target audiences.• Directs and manages the entire creative process, from conceptualisation to execution, ensuring all deliverables meet high standards and adhere to brand guidelines, resulting in compelling experiences.• Conducts detailed brand audits and competitive analyses to identify opportunities for differentiation and growth, implementing strategic recommendations that drive brand equity and increase customer loyalty.• Oversees the production of marketing collateral, digital content, and advertising materials, ensuring alignment with brand strategy and consistency across touchpoints, boosting recognition and engagement.• Utilises data-driven insights and performance metrics to refine and optimise branding strategies, ensuring campaigns effectively reach target audiences and achieve desired business outcomes.

Creative Brand Director, The Refinery – TH7 (House of Seven), 2023 – May 2024 Leadership accountability for the Social Media, Graphic Design and UX/UI Web Development Teams; responsible for devising and executing the brands creative strategy to optimise brand visibility and market growth.• Effectively articulating brand vision and strategy ensuring alignment with overarching corporate objectives.• Creating compelling storytelling strategies that resonate with target audiences and enhance brand loyalty.• Recruiting and building a new high-calibre UX/UI Design and Web Development Team from scratch.• Leading remote teams, boosting team performance through clear direction and motivational leadership.• Embedding a consistent brand image across all platforms, aligning visuals and messaging with the brand identity.• Identifying new and creative ways to express brand ethos, utilising market insights to drive targeted strategies. • Monitoring content, ensuring a polished approach through stringent proofreading, content refining and quality controls.• Collaborating with marketing, product and communication teams to foster a cohesive campaign delivery approach.• Initiating and leading the execution of creative projects and campaigns ensuring delivery in line with budget parameters.• Fostering a culture of continuous improvement, to enhance the creative process and outcomes.

Founded own business offering specialised design activities as an independent design and creative professional on a contract, campaign and project basis.• Collaborating with a range of clients across multiple industry sectors to deliver conceptual, innovative and engaging brand, graphic design, and user centric UX/UI projects.• Working on a consultative basis with clients, gathering insight into creative briefs, budgets and design expectations.• Forging strong relationships with clients, managing the complete client journey to optimise retention.• Leading the delivery of design projects and campaigns, managing budgets, schedules and stakeholder relationships.• Creating tailored, intricate visuals and illustrations aligned to client needs and industry standards. • Demonstrating excellent technical, design and creative expertise to exceed client expectations.

Class Teacher, Walthamstow Montessori School 2015 – 2023Planned and delivered EYFS (Early Years Foundation Stage) learning programmes in line with academic frameworks, regulations and curriculum requirements.• Accommodated multiple abilities and diverse learning styles, adopting alternative teaching approaches.• Promoted language, social, emotional and physical development through the delivery of high-quality education.• Developed and maintained course materials, documentation, class notes and teaching materials.• Ensured compliance with all academic regulations including safeguarding, health, safety, and appropriate controls.• Established excellent relationships with academic contacts to drive a cohesive teaching delivery approach.• Accurately monitored and recorded each child’s progress in line with the EYFS framework, and engaged with children, parents and guardians to deliver constructive feedback to aid ongoing development.

Appointed as Graphic Designer for one of the largest regional news publishers in the UK with a portfolio of 250+ local news brands and magazines online and in print, with an online audience of 41 million users and 7 million print readers.• Elite Caroline and Channel 4 – created compelling designs for feature advertisements, posters, free time offers and page layouts for the quarterly magazine which resulted in an award-winning campaign for Channel 4’s Big Brother.• Sky Television – developed feature banners that effectively promoted content and maximised viewer engagement.• The Local Guardian and Independent – collaborated with a design studio on the creation of visually captivating designs for weekly newspaper titles.• Newsquest – designed banners for the groups website which grabbed viewer attention, increased web traffic and improved online engagement.• HR Owen and Woolston Manor – improved brand visibility and presence through the creation of engaging visuals which enhanced marketing efforts and increased viewer numbers.

Instructed students on the fundamental principles and elements of design, providing comprehensive lessons to develop their graphic design skills. Taught Btec National Creative Media Production and Extended Diploma in Art and Design (Fashion) courses, delivering instruction and guidance.• Developed customized classroom presentations aligned with the county curriculum, catering to students' individual needs and abilities.• Assessed students' work and assigned grades, providing constructive feedback to facilitate their growth and improvement.• Managed classroom dynamics, maintaining discipline and creating a conducive learning environment for all students.• Developed lesson plans and schemes of work in accordance with curriculum guidelines, ensuring comprehensive coverage of key topics.

Engaged in freelance graphic design projects for multiple companies, including Mckenna James, Imperative Media, Standard Atlantic, Forum Restaurant, Arts Council, Koka Styling, and PCPD Property. Developed compelling graphic designs for corporate identity and branding, well communicating clients' brand values and enhancing their visual presence.• Executed page layouts for diverse projects, skillfully arranging content to achieve harmonious and visually appealing compositions.• Designed captivating large-format exhibition posters for Perstop flooring, effectively capturing attention and promoting their products, resulting in increased brand visibility and customer engagement.• Produced visually stunning brochures for Start Rite shoes, utilizing Quark Xpress and Adobe Photoshop to create impactful layouts that showcased the brand's products and enhanced its marketing efforts.• Managed design work scheduling and maintained effective communication with clients, providing timely updates and efficiently faxing proofs, ensuring a seamless workflow and client satisfaction.

Worked in a busy production department with a team of five for weekly titles Express Auto Exchange, Express Parent and Express Get up and Go. Demonstrated expertise in page layout and design, consistently delivering visually appealing and engaging designs for print publications.• Established effective communication channels with printers, ensuring seamless coordination and timely completion of production processes.• Responsibly addressed business branch queries related to advertisements and design, providing prompt and accurate assistance.• Conducted file backups and exports, maintaining data integrity and facilitating smooth workflow.• Displayed proficiency in page layout and design, consistently delivering visually appealing and engaging designs for print publications, contributing to the overall aesthetic and reader experience.• Demonstrated strong attention to detail in executing design projects, ensuring accuracy and consistency in typography, images, and overall composition.• Effectively managed multiple concurrent projects, adhering to tight deadlines and prioritizing tasks to maintain efficient workflow and meet production schedules.• Collaborated closely with editors and content creators to understand their vision and objectives, translating their ideas into compelling visual designs that effectively conveyed the intended message.