Andrea Bell

Andrea Bell Email and Phone Number

Vice President, Consumer Insights @ WGSN
london, london, united kingdom
Andrea Bell's Location
New York, New York, United States, United States
Andrea Bell's Contact Details

Andrea Bell personal email

Andrea Bell phone numbers

About Andrea Bell

Part consumer-forecaster, part futurist - I'm fascinated with all things consumer behavior and attitudes. My background as a fashion and lifestyle journalist (remember magazines?!) taught me to be on the hunt for the next big thing (or at least a story worth pitching during the weekly editorial meetings) and I've been hooked ever since.As Vice President of Consumer Insights for WGSN, I'm responsible for identifying and reporting on consumer insights (including our Future Consumer Forecast and generational research on Alphas, Gen-Z, Millennials, Gen-X and Boomers); emerging personas, regions and marketplaces; the technology driving the consumer behaviors and the societal shifts that impact peoples' lives. In short, I'm the social anthropologist version of Indiana Jones, except I look terrible in khakis.These skills and obsession with consumers, allows me to lead many of WGSN's Advisory projects where I work closely with our clients (ranging from CPG to Fashion) to create consumer roadmaps, personas, generational points-of-entry, and communication plans that result in sales ROI and social ROI.Speaking of social, I'm passionate about sharing consumer insights and shared knowledge and relish a solid panel debate and/or keynote presentation. I've been fortunate to speak at at Cannes Lion, MoMA, NRF, Fast Company Innovation Summit, WGSN Futures, World Footwear Congress, and at numerous companies internal innovation and future summits. When I'm trying not to trip onstage, I also strive to influence companies to make better business decisions for all. As I spend the majority of my life researching and predicting the future, I want to make it equitable, sustainabile and accessible for all. I look forward to connecting. In the meantime, i'll be chasing and creating the future. Hope to see you there.

Andrea Bell's Current Company Details
WGSN

Wgsn

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Vice President, Consumer Insights
london, london, united kingdom
Website:
wgsn.com
Employees:
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Andrea Bell Work Experience Details
  • Wgsn
    Vice President, Consumer Insights
    Wgsn Jul 2022 - Present
    Los Angeles, California, United States
  • Wgsn
    Director, Wgsn Insight
    Wgsn Jan 2016 - Present
    Los Angeles, California, United States
    ● Responsible for leading WGSN's global insights team with razor sharp focus on researching, identifying, and mapping the generational research from Alphas to Boomers● Leads WGSN's future consumer analysis and solely responsible for the Future Consumer annual whitepaper ● Responsible for managing 450+ annual consumer insights reports with a focus on regional representation and data, strategic implications for businesses and how-to-action these shifts to future proof their business● Creates methodology and frameworks to identify emerging cohorts, mindset shifts and behavioral evolutions ● Direct lead for the research, analysis, assessment and writing of WGSN's macro trends forecasts including but not limited to: Future Drivers, Future Innovations, Design Futures, Retail Forecast, Social Media Forecast, Marketing Forecast, Business Strategy Forecast● Works with brilliant minds to produce the Sustainability Forecast, Youth Forecast, yearly Shopper Priorities, and Big Ideas for product design verticals including Fashion, F+D, Beauty, Interiors, Consumer Tech● Key lead on WGSN's Advisory projects working with our clients to create consumer roadmaps, personnas, generational points-of-entry and communication strategies● Works with the WGSN global commercial teams to ensure Insights sales and renewals success. Duties include: creating and leading sales sessions, monthly sales excellence training, forecasts decks, actioning pipeline leads and mentorship applications
  • Wgsn
    Senior Strategist, Wgsn Think Tank
    Wgsn Dec 2012 - Jan 2016
    Los Angeles
    ● Produced monthly reports on key consumer trends including emerging subcultures, demographic spending analysis and consumer path-to-purchases● Analyzed psychographic and demographic shifts to create quarterly research papers including The Future of Transportation, The Future of Work, The Future of Finance, The Future of Cities 2030, ● Works directly with key clients as content lead presenting retail, consumer and macro-trends presentations ● Created WGSN's annual Future Consumer forecast in 2012 • Member of the Vision team, creating our twice-yearly macro-trend forecasts including consumer, style and creative• Works directly with key clients as a content liaison and representative, presenting retail and macro trends presentations
  • Wgsn
    Editor, Retail & Consumer Research
    Wgsn Dec 2012 - Dec 2014
    Los Angeles, Ca
    • Report on US retail across fashion, design and lifestyle product areas, pin-pointing key trends that impact global markets• Responsible for reporting on key consumer trends including tribes, sub-cultures, demographic spends and consumer call-to-actions• Responsible for US contributions to global retail trends and presentations• Work directly with key clients as content liaison and representative, presenting retail and macro trends presentation• Work with global macro trends team reporting on US consumer and cultural macro trends• Tradeshow coverage, analysis and content creation includes: LAFW (twice yearly), CES, Shop.Org, Magic and Project (twice yearly)• Present WGSN Macro Trends at Magic/Project, The LA Textile show, FIDM
  • Wgsn
    Associate Editor, Retail And Events
    Wgsn Mar 2011 - Dec 2012
    Los Angeles, Ca
    • Report on new retail stores and formats including market growth sectors and key retail trends• Create and compile US retail trends for global trends report and presentation• Responsible for seasonal and key event messaging analysis including Back To School, Holiday, Valentine’s Day and Spring/Summer campaigns• Tradeshow coverage, analysis and content creation includes: LAFW (twice yearly), Outdoor Retailer (twice yearly), Sundance Film Festival, CES, The X-Games, Peru Moda, Magic and Project (twice yearly) • Present WGSN Macro Trends at Magic/Project, The LA Textile show, FIDM
  • Glitterati Magazine
    Co-Founder Of Glitterati Magazine, Editor-In-Chief Of Glitterati Magazine,
    Glitterati Magazine Mar 2007 - May 2010
    • Original product development and branding for magazine and website• Project management with corporate sponsors for national campaigns and synergistic relationships• Gather and maintain well-known and emerging photographers and writers• Manage editorial offices in Los Angeles & New York• Assist Publisher with advertising sales and pagination• Organize and coordinate all celebrity cover shoots as well as fashion and editorial
  • Modern Home + Living Magazine
    Editorial Director
    Modern Home + Living Magazine Aug 2009 - Jan 2010
    • Original product development and branding for magazine and website• Project management with corporate sponsors for national campaigns and synergistic relationships• Create and maintain editorial and web calendar including media kit and all relevant sales and editorial tools• Manage editorial, web and freelance staff including staffing, team building, editorial budgets, and assessments• Work alongside publisher to ensure correct advertorial, web advertorial, key-wording and assist in sponsorship events• Work with publicists and members of media to coordinate celebrity as well as fashion editorial and cover shoots• Forecast upcoming consumer trends and market relatability
  • Loyalty Creative
    Director Of Project Management
    Loyalty Creative Aug 2009 - Dec 2009
    • Assist in development of key concept and strategy for large interactive advertising campaigns• Managed a diverse creative department of art directors, flash designers, web team, production artists and all relevant freelancers• Responsible for presentation of strategy and creative concepts to all clients• Worked with various budgets to develop successful and revenue building re-brands, multi-tiered campaigns and corporate creative tactics
  • 944 Magazine
    National Fashion Editor
    944 Magazine Jul 2005 - Mar 2007
    • Organize and manage all editorial photo shoots including fashion, celebrity profiles, cover stories, products and seasonal• Responsible for magazine trend forecasting, editorial planning of fashion with advertising and web tie-ins and working directly with advertising for fashion ad campaigns• Write and/or assign all fashion related stories, profiles and web-content • Worked directly with events team on all fashion related parties and events with duties including but not limited too: booking models, organizing front of house, and maintaining overall fashion aesthetic
  • Brentwood Magazine
    Associate Editor
    Brentwood Magazine Aug 2002 - Feb 2005
    • Organize and manage all editorial photo shoots including fashion, celebrity profiles, cover stories and products• Edit copy, proofread layouts, research facts and respond to author inquires• Manage staff of 16 freelance writers• Contribute several articles in each issue including but not limited to: fashion, beauty, politics, trends, celebrity interviews, human interest, business profiles, and society• Work directly with Creative Director to ensure layout clarity• Participate in production meetings, create and update run sheet, collected and approved images, maintain relationships with PR firms, cover events relevant to editorial, and oversee daily magazine operations.

Andrea Bell Skills

Editorial Magazines Advertising New Media Fashion Editing Writing Storytelling Marketing Art Direction Publishing Web Content Creative Direction Public Relations Blogging Public Speaking Social Media Digital Media Social Media Marketing Web Content Writing

Andrea Bell Education Details

Frequently Asked Questions about Andrea Bell

What company does Andrea Bell work for?

Andrea Bell works for Wgsn

What is Andrea Bell's role at the current company?

Andrea Bell's current role is Vice President, Consumer Insights.

What is Andrea Bell's email address?

Andrea Bell's email address is an****@****ail.com

What is Andrea Bell's direct phone number?

Andrea Bell's direct phone number is +121220*****

What schools did Andrea Bell attend?

Andrea Bell attended Fullerton College, Rothermere American Institute, University Of Oxford.

What skills is Andrea Bell known for?

Andrea Bell has skills like Editorial, Magazines, Advertising, New Media, Fashion, Editing, Writing, Storytelling, Marketing, Art Direction, Publishing, Web Content.

Who are Andrea Bell's colleagues?

Andrea Bell's colleagues are Fenny Lv, Lucy Grant, Quentin Humphrey, Neha Singh, Laura Chatterton, Rachel Theodora D., Bruce Lee.

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