Andrea Bell Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

• Responsible for leading WGSN's global insights team with razor sharp focus on researching, identifying, and mapping the generational research from Alphas to Boomers
• Leads WGSN's future consumer analysis and solely responsible for the Future Consumer annual whitepaper
• Responsible for managing 450+ annual consumer insights reports with a focus on regional representation and data, strategic implications for businesses and how-to-action these shifts to future proof their business
• Creates methodology and frameworks to identify emerging cohorts, mindset shifts and behavioral evolutions
• Direct lead for the research, analysis, assessment and writing of WGSN's macro trends forecasts including but not limited to: Future Drivers, Future Innovations, Design Futures, Retail Forecast, Social Media Forecast.
• Works with brilliant minds to produce the Sustainability Forecast, Youth Forecast, yearly Shopper Priorities, and Big Ideas for product design verticals including Fashion, F+D, Beauty, Interiors, Consumer Tech

Los Angeles

• Produced monthly reports on key consumer trends including emerging subcultures, demographic spending analysis and consumer path-to-purchases
• Analyzed psychographic and demographic shifts to create quarterly research papers including The Future of Transportation, The Future of Work, The Future of Finance, The Future of Cities 2030,
• Works directly with key clients as content lead presenting retail, consumer and macro-trends presentations
• Created WGSN's annual Future Consumer forecast in 2012
• Member of the Vision team, creating our twice-yearly macro-trend forecasts including consumer, style and creative
• Works directly with key clients as a content liaison and representative, presenting retail and macro trends presentations

Los Angeles, CA

• Report on US retail across fashion, design and lifestyle product areas, pin-pointing key trends that impact global markets
• Responsible for reporting on key consumer trends including tribes, sub-cultures, demographic spends and consumer call-to-actions
• Responsible for US contributions to global retail trends and presentations
• Work directly with key clients as content liaison and representative, presenting retail and macro trends presentation
• Work with global macro trends team reporting on US consumer and cultural macro trends
• Tradeshow coverage, analysis and content creation includes: LAFW (twice yearly), CES, Shop.Org, Magic and Project (twice yearly)

Los Angeles, CA

• Report on new retail stores and formats including market growth sectors and key retail trends
• Create and compile US retail trends for global trends report and presentation
• Responsible for seasonal and key event messaging analysis including Back To School, Holiday, Valentine’s Day and Spring/Summer campaigns
• Tradeshow coverage, analysis and content creation includes: LAFW (twice yearly), Outdoor Retailer (twice yearly), Sundance Film Festival, CES, The X-Games, Peru Moda, Magic and Project (twice yearly)
• Present WGSN Macro Trends at Magic/Project, The LA Textile show, FIDM

• Original product development and branding for magazine and website
• Project management with corporate sponsors for national campaigns and synergistic relationships
• Gather and maintain well-known and emerging photographers and writers
• Manage editorial offices in Los Angeles & New York
• Assist Publisher with advertising sales and pagination
• Organize and coordinate all celebrity cover shoots as well as fashion and editorial

• Original product development and branding for magazine and website
• Project management with corporate sponsors for national campaigns and synergistic relationships
• Create and maintain editorial and web calendar including media kit and all relevant sales and editorial tools
• Manage editorial, web and freelance staff including staffing, team building, editorial budgets, and assessments
• Work alongside publisher to ensure correct advertorial, web advertorial, key-wording and assist in sponsorship events
• Work with publicists and members of media to coordinate celebrity as well as fashion editorial and cover shoots

• Assist in development of key concept and strategy for large interactive advertising campaigns
• Managed a diverse creative department of art directors, flash designers, web team, production artists and all relevant freelancers
• Responsible for presentation of strategy and creative concepts to all clients
• Worked with various budgets to develop successful and revenue building re-brands, multi-tiered campaigns and corporate creative tactics

• Organize and manage all editorial photo shoots including fashion, celebrity profiles, cover stories, products and seasonal
• Responsible for magazine trend forecasting, editorial planning of fashion with advertising and web tie-ins and working directly with advertising for fashion ad campaigns
• Write and/or assign all fashion related stories, profiles and web-content
• Worked directly with events team on all fashion related parties and events with duties including but not limited too: booking models, organizing front of house, and maintaining overall fashion aesthetic

• Organize and manage all editorial photo shoots including fashion, celebrity profiles, cover stories and products
• Edit copy, proofread layouts, research facts and respond to author inquires
• Manage staff of 16 freelance writers
• Contribute several articles in each issue including but not limited to: fashion, beauty, politics, trends, celebrity interviews, human interest, business profiles, and society
• Work directly with Creative Director to ensure layout clarity
• Participate in production meetings, create and update run sheet, collected and approved images, maintain relationships with PR firms, cover events relevant to editorial, and oversee daily magazine operations.

Communications

English Language And Literature