∙ Account lead retail and enterprise marketing programs including email, SMS, Web and mobile app push ∙ Strategic and analytical lead to identify and solve client's business, marketing and technology problems ∙ Identify growth opportunities within accounts ∙ Manage a team that is responsible for the day-to-day operations of large accounts ∙ Gather business requirements, identify needs and scope programs to ensure quality programs exceed client’s expectations and industry standards ∙ Build collaborative client relationships and account size based on trust and tangible results ∙ Develop and foster team environment across functional areas

∙ Manage and implement daily email marketing programs for customers ∙ Data management for over 70 transactional and marketing email campaigns ∙ Work closely with client technology teams to build new email programs, triage data errors or problems ∙ Project manager for development and implementation of client’s customer lifecycle programs ∙ Manage client budget and forecasting ∙ Work with different internal teams (code, campaign services, creative, tech services) to implement successful email programs for customers

• Help build Client Services practice for programmatic marketing SaaS startup.• Develop, standardize, and continuously improve customer lifecycle management to maximize Customer Success, as measured by customer return on investment and upsells, cross-sells, and renewals.• Develop SLAs for internal and client Engineering requirements; manage delivery via agile methodologies.• Work closely with Product and Engineering to ensure evolution of software is aligned with evolving customer needs.• Engaged customers on a technical level to construct solutions around specific product suite to meet customer business needs.• Build internal tools to enable Sales and Client Services to model and measure client return on investment.• Provide day-to-day strategic support and services to clients. Develop and maintain existing client relationships while proactively identifying new opportunities. • Work directly with Engineering to triage and manage technical issues as they arise. Manage client and internal team communication throughout resolution process.• Programmatic Advertising: Responsible for achieving financial and client service goals, identifying KPIs per account and delivering projects on schedule and within budget. Perform analysis of success metrics in order to optimize campaigns and produce client reports.

• Customer Relationships: Primary client contact and business manager for client service contracts. Provide mobile marketing, mobile technology and mobile advertising strategy across multiple accounts within Agency, Brands and Media verticals. Manage and maintain new mobile marketing campaigns for clients. • Account Management: Responsible for the planning, execution, cultivation and monitoring of client accounts. Identify new opportunities to drive client revenue including up selling and on site visits. Use metrics to proactively improve user effectiveness, expertise and experience on Hipcricket products and platform. • Project Management: Work directly with clients and engineering team scoping project requirements and implementing technical solutions such as API integrations, file encryption, reporting and analytics and vendor partnerships.• Mobile Marketing Expertise: Develop and compose creative ideas and concepts for clients to incorporate mobile initiatives into sales programs, promotions and advertising to meet sales goals. Maintain account management communication and execution strategy based on clients goals and objectives.• Sales: Work with sales team to create new business proposals, presentations, case studies and fulfilling and responding to RFPs• Leadership: Manage and oversee the Account Management team. Develop and maintain account management communication and execute strategy based on client’s goals and objectives. Conduct regular strategic account reviews with the goal of improving, extending and growing the relationship.

• Strategic marketing: uncover client’s business objectives, craft appropriate strategies and implement tactics to achieve client goals, brand management and development.• Grow client relationships: generate new ideas to enhance client performance, relationship management, build trust and credibility, and develop multi-tiered agency-client relationships.• Team management: manage a team of five to eight marketing professionals, cross-functional team leadership, foster teamwork and a constructive work environment.• Manage financial performance: achieve client goals, improve account profitability, and work with business development team to develop new client sales proposals.

• Order processing: direct mail marketing insertion orders, manage art, sales forecasting, key account management.• Client relations: confirmation of order receipt, response to requests for information, profiles, maps, demographics, manage over 100 national accounts weekly. • Revenue growth: sales and revenue reports to Corporate, manage client budgets, develop relationships with clients, ask for their feedback and provide feedback to marketing units to enhance quality of service. • Prospect information: intelligence gathering, profiling, presentation preparation.

• Leadership: managed front desk and 5 employees, train new employees, oversee day to day operations, weekly financial reporting, maintain screen printing equipment, visionary leadership.• Order processing: facilitated shipping and receiving items, design screen print patterns, prepare screen printing stencils, processing customer payment.