Andrea Busch Email & Phone Number

In this role, Andrea builds her previous role by leading a team of analysts with various skillsets that help to execute thought leadership among the premium video industry. Her team's skillsets include big data analysis, research design, and survey writing that are foundational to the research we ultimately publish.

The Research & Insights team at Comcast Advertising supports both Effectv & FreeWheel with industry leading thought leadership. At Comcast Advertising, we connect premium video publishers and advertisers. Our team is on the cutting edge of publishing research that informs marketers and publishers on maximizing reach and navigating the complex video ecosystem. As the Research and Insights Manager, I develop ideas for exploration, execute and distill findings, and present the story to various stakeholders across the organization. This role includes big data analysis among first party viewership data as well as primary research conducted in partnership with research firms. Cross collaboration across multiple functions is key to our success including Brand Marketing, Communications, Sales, Sales Development, and Engineering teams.

Nashville, Tennessee, United States

I led a sales support pod of 10 individuals consisting of account strategists, account managers, and sales coordinators focused on the automotive category. By partnering with Directors of Sales and other sales support departments, I defined and executed strategies that help dealers establish their brand in the marketplace through video advertising. Additionally, within those role I coached individuals on my team, including other people leaders, to create work performance standards, resolve operational questions and issues, and proactively set in place opportunities that move our automotive line of business forward.

Nashville, Tennessee

I led a team of three data analysts supporting eight sales teams across the Southeast. By analyzing and presenting data from multiple attribution sources including Google Analytics, instant web traffic attribution, and ad exposure, we were able to evaluate the effectiveness of an advertiser’s campaign. As a hands on leader, I innovated with how we used our first and third party data by creating dashboards in programs like Looker to extract and visualize data insights.I also took on additional responsibilities outside my role including leading the creation and rollout of a new TV Viewership currency incorporating Comcast viewership data into the Nielsen TV Viewership panel in 32 markets. As we transitioned to audience based selling, I was appointed to lead a task force that educated Effectv’s Data Team (~100 people) on an automated video campaign builder and worked with the development team to recommend enhancements.

Atlanta, Georgia

Atlanta, Georgia

• Supported a team of ten Regional and National Account Executives with custom research to help drive their clients’ business• Used 7+ research resources to provide a comprehensive qualitative analysis of client’s target consumer including Nielsen Scarborough, Strata, Rhiza, and AdMall• Researched market conditions specific to area of focus to determine potential sales of product and provides research on behalf of client• Worked closely with the sales, marketing, and interactive departments to create a comprehensive media plan on behalf of account executives• Created new tracking tools to improve the efficiency of data reporting such as the Alternative Network Ranker and Competitive Media Analysis Report.

Woodbury, Ny

• Conducted weekly conference calls with Nielsen Representatives on clients’ behalf to ensure a balanced sample for audience measurement• Prepared PowerPoint presentations and excel spreadsheets to illustrate clients' monthly and quarterly viewership gains and losses among target demographics • Created a Nielsen Twitter TV Ratings tracker in order to integrate Nielsen Social Guide data into ratings analysis discussions with clients and senior management

• Produced monthly and quarterly daypart analysis reports by target demographics for client tracking • Worked closely with team members including senior management to develop ratings analysis for clients • Generated ratings reports at clients’ request such as minute by minute reports and reach and frequency reports to track clients’ viewership progress • Evaluated Nielsen’s survey methods, samples, and technologies to ensure a balanced sample for audience measurement

Oneonta, Ny

Oneonta, Ny

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Communication Sudies And Sociology

Activities and Societies: Phi Eta Sigma, Lambda Pi Eta, and Volunteer Tour Team

Education record