Andrea Byrne Email & Phone Number

Melbourne, VIC, AU

Melbourne, AU

• Outsourced / 'Fractional' Marketing Director, with 20+ years' experience guiding organisations along the path to digital maturity.Areas of specialisation:
• Marketing strategy & implementation
• Business strategy
• Digital strategy focusing on content/channels/data
• Digital transformation – strategy/people/process/technology
• Ecommerce & Retail – driving profitable & sustained growth

Melbourne, AU

Tutoring postgraduate students in the MBA & Master of Marketing programs

Melbourne, VIC, AU

An alternative for health insurance comparison with a model to distribute 100% of profits to health charities.We know that health insurance is complex, so we want to make it easy for you to know you're getting the insurance that best fits your needs, while supporting charities that make a positive difference to the health and wellbeing of all.

Melbourne, VIC, AU

Consulting role building and leading the global marketing team to support period of exponential growth & global expansion

Marlestone, SA, AU

Member of the ELT, building and leading the B2B & B2C digital teams through a major business transformation.Drove exponential growth of the consumer ecommerce business, including evo brandDeveloped B2B CRM and loyalty strategy, including customer segmentation and program designGlobal Amazon launch of evo hair; significant YOY growth

During a period of transformation, responsible for leading and transforming the Marketing function across the organisation (Men’s and Women’s football, and netball), developing the Board-endorsed marketing strategy, and building a high performing marketing, brand, digital and content team.

Doncaster, Victoria, AU

• Key Achievements:
• Increased online sales revenue 40% in H1 FY18 vs same time previous year
• Increased online conversion rate 90% Dec 17 vs Dec 16
• Achieved EBITDA growth targets
• Increased active loyalty member database 40% in 12 monthsKey responsibilities:
• Leadership of digital marketing, loyalty and ecommerce business streams.

Keysborough, Victoria, AU

• The General Manager Marketing was a senior management role reporting to the CEO, with marketing leadership responsibility across five diverse B2B and B2C business units – Hospital, Primary Care, Veterinary, Aged Care.
• Re-engineered CH2’s Marketing function across all business units; contributed to strong topline revenue growth and EBITDA.
• Digital strategy development - 60% online sales growth YOY FY14-15
• Developed and implemented CRM strategy, including restructuring existing loyalty program to optimise commercial returns - increased high value customer acquisition, incremental revenue & profitability

Sydney, NSW, AU

• Key clients included:
• News Corp: Developed a comprehensive digital and community strategy for Kidspot - Australia’s #1 parenting website and community. 1000% increase in member acquisitions within 6 months of strategy implementation..
• Mission Australia: Developed Mission Australia's first unified Digital Engagement strategy across all business units - articulating goals and strategies for owned, earned and paid media. Strategy endorsed by Board.

Docklands, Victoria, AU

• Led the in-house agency Digital and Marketing team of 14; set and achieved all online revenue & conversion targets
• Partnered with Myer EGMs to develop and implement Myer’s digital marketing strategy, 'omni channel' transformation strategy & major integrated marketing campaignsKey Achievements
• Oversaw the strategic planning and successful relaunch of the MYER one loyalty program. $4 million incremental sales increase in 3 month pilot period; 25% growth in customer acquisition to 5 million members in 18 months.
• Led the successful implementation of Myer’s omni channel strategy across all business units, including project sponsorship of multimillion dollar ecommerce project (delivered on time and under budget.)

New York, NY, US

Hired by the Asia Pacific Vice President to grow the Melbourne office of the Australian division of Tequila (TBWA's digital consultancy).Grew revenue and profitability from new business, client retainers and discrete project income – 60% increase in client revenue.Key clients: MARS, GSK Pharmaceuticals, ANZ and RACV. Provided strategic digital consulting.

• Independent consultant on both the Client and Agency sides, as a Group Account Director and Digital Marketing & Strategy Consultant. Clients included L’Oreal, GSK Pharmaceuticals,, Hyro Technology and The White.
• Responsible for several new business wins for Hyro (at the time, Australia’s largest technology company), which tripled agency revenue in only 9 months.
• Led the implementation of the Asia-Pacific Digital Channel Strategy across 7 countries for GSK Pharmaceuticals, generating significant operational efficiencies

London, GB

Tribal DDB is a worldwide network of interactive agencies, established in 2000, and part of the Omnicom Group.Successfully launched and ran the healthcare division of Tribal DDB Digital Agency. Quadrupled client base and exceeded all financial targets within the first 12 months. Won two international Effectiveness and Creativity awards for patient.

Master Of Business Administration (M.B.A.), Marketing Specialisation (Distinction)

Postgraduate Certificate, Commerce

Digital Marketing Strategy

Certificate Of Direct Marketing

Associate Diploma, Business (Marketing)