CMO ON DEMAND

An outsourced 'CMO on Demand' and ecommerce & loyalty marketing consultant, with over 20 years’ experience guiding organisations along the path to digital maturity. The 2021 Gartner CEO & Senior Business Executive Survey shows that enterprise leaders now view customer experience (CX) and digital commerce as a strategic priority for growth over the next two years. Across all industries, Marketing has grown as a function with an ever expanding remit - across technology, data, innovation and transformation - & has a critical role to play in driving successful business outcomes in an ever-changing world. Having worked with companies & brands as diverse as Myer, Hairhouse, evo, GSK Pharmaceuticals, Pfizer, Mars & Collingwood Football Club, my breadth of experience has uncovered many similarities re: their marketing, digital and data challenges, eg: • How do we become a truly data-driven organisation to optimise growth, customer revenue and profitability? And what does “data driven” actually mean? • How do we break down the silos between departments to achieve commercial outcomes aligned to a common strategic goal or vision? • How should our marketing, digital and ecommerce teams be structured for long term success in a world where priorities are continually shifting & technology ever-evolving? What skillsets need to be embedded, what should be outsourced? • What type of budget do we need? Which channels? How do we optimise investment? • How do we build a meaningful & holistic marketing measurement framework? Wherever you are on your digital maturity journey, I can help build a customer-oriented digital business to fuel future growth. Bringing a fresh perspective (beyond "we've always done it like this"), expected outcomes include: Rebuilding the marketing function for flexibility & scalability; Uncovering new opportunities, innovations, revenue streams; Setting (or resetting) your foundations to deliver sustained marketing & / or ecommerce growth.