An outsourced 'CMO on Demand' and ecommerce & loyalty marketing consultant, with over 20 years’ experience guiding organisations along the path to digital maturity.
The 2021 Gartner CEO & Senior Business Executive Survey shows that enterprise leaders now view customer experience (CX) and digital commerce as a strategic priority for growth over the next two years.
Across all industries, Marketing has grown as a function with an ever expanding remit - across technology, data, innovation and transformation - & has a critical role to play in driving successful business outcomes in an ever-changing world.
Having worked with companies & brands as diverse as Myer, Hairhouse, evo, GSK Pharmaceuticals, Pfizer, Mars & Collingwood Football Club, my breadth of experience has uncovered many similarities re: their marketing, digital and data challenges, eg:
• How do we become a truly data-driven organisation to optimise growth, customer revenue and profitability? And what does “data driven” actually mean?
• How do we break down the silos between departments to achieve commercial outcomes aligned to a common strategic goal or vision?
• How should our marketing, digital and ecommerce teams be structured for long term success in a world where priorities are continually shifting & technology ever-evolving? What skillsets need to be embedded, what should be outsourced?
• What type of budget do we need? Which channels? How do we optimise investment?
• How do we build a meaningful & holistic marketing measurement framework?
Wherever you are on your digital maturity journey, I can help build a customer-oriented digital business to fuel future growth. Bringing a fresh perspective (beyond "we've always done it like this"), expected outcomes include:
Rebuilding the marketing function for flexibility & scalability;
Uncovering new opportunities, innovations, revenue streams;
Setting (or resetting) your foundations to deliver sustained marketing & / or ecommerce growth.
Company Details
- Employees
- 1
- Founded
- -
- Address
- Melbourne, Au
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Keywords
- Marketing Strategy, Data Strategy, Loyalty Strategy & Program Development, Marketing Leadership, Digital Leadership, CMO, Digital Strategy, Strategic Consultant, Ecommerce.
- HQ
- Melbourne
- Competitors
- Creed Digital, Cenosco.
Cmo On Demand Questions
Cmo On Demand's LinkedIn profile is https://au.linkedin.com/company/cmo-on-demand
Cmo On Demand has
1 employees.
View email and phone details for 1
employees at Cmo On Demand.
Cmo On Demand's industry is
Advertising Services
Cmo On Demand's top competitors are
Creed Digital,
Cenosco.
Cmo On Demand's categories are Advertising Services
Cmo On Demand's founding year is 2022
