Andrea Cagalova Email & Phone Number

Slovak Republic, Bratislava

• Creation, development and deployment of marketing segment roadmap, strategic activities and propositions in conjunction with company’s growth plan for consumer and business segment by channels• Coordinate work of communications in order to deliver required outputs for defined products (core and tactic campaigns, ATL and BTL materials)• Responsible for benchmarking in telco sector (Products, Propositions, mobile operators Slovak, EU and partially other world)• Responsible for key products company targets (Gross Adds, ARPU, % of sales phones and data)• Work in closed with Agencies, Trainers, Partners, Device providers, across functional department in case to taking new Products and Propositions to market /lead of Segment Team 3 FTEs, 1 PTE)• Responsible for key company targets (Gross Adds, new customer ARPU)• Reporting to Top Management Key achievements:• Goals oriented: fulfillment of plan for Customer on Slovak market (10% of share) and launch Prepaid and Postpaid Products, Mobile Number Portability boost, % of data penetration• Success marketing campaigns: Calling after 3.minute in 4ka network, 4GB data on top for online customers, support of 4ka Weeks, Extra benefit for mobile number portability customers

Slovak Republic, Bratislava

• Creation, development and deployment Start up activities for 4th mobile operator in Slovak market• Identify trendsetters ideas and potential opportunities and customers on Slovak market• Ensuring that defined projects are financially viable• Work in closed, sharing knowledge and expertise lead in professional manners for launch new products for 4th operator /Product, Devices, SIM, Communication, PR, Logistic, Customer Experience, Process/• Responsible for key company targets • Lead and development across functional Teams and Partners /Project Management/• Reporting to Top ManagementKey achievements:• Goal oriented: Launch of 4th mobile operator in Slovakia. Design of all Start up activities. Launch of first Data tariff and prepaid tariff: design proposition, implementation, set up processes and taking to market• Success marketing campaigns: 4G INTERNET v1.0 campaign, Brand 4ka and Moja 4ka campaign

Telefónica Slovakia

• Creation, development and deployment of marketing roadmap and strategic activities, propositions in conjunction with company ´s growth plan for consumer segment by channels• Responsible for key company targets (Gross Adds, new customer ARPU)• Work with Brand and cross functional departments for implementation of marketing campaigns • Identification of opportunities based on customer experience of the market and following successful implementation• Lead and develop Acquisition team and Device Team, managing cooperation with strategic Partners and Vendors for Products, Services and Devices• Reporting to Top Management

Marketing - Product And Service Dpt. México

• Participation in International assignment in Movistar México in marketing department in two business areas: Product, Device and Service Management and Development financial services • Working with colleagues across all different departments in host country to share best practice of Slovak Telco market with focus on Device Management and Financial services• Creation and design of new market strategy plan for financial services and campaigns for consumer segment

Telefónica O2 Slovakia

•• Creation, Development and Implementation of products and services, Device Management• Design and launch of market campaigns and propositions for consumer and business segment• Development and implementation of effective operation processes.• Coordination of processes and cooperation with strategic partners and MVNO• Reporting to Top Management

O2 Slovakia

• Fully responsible for Back Office operations of Telefónica O2 Slovakia• Management of back office full time team and staffing of part-time employees • Design of training, motivation and remuneration scheme for back office team• Implementation of all other major companywide projects and new processes• Development and implementation of basic operational rules and tools

• Responsible for Customer Service Projects of Orange Slovenko• Design and implementation of customer service requirements for IT department• Day to day planning, operation and problem solving with Orange applications

Ii., Genetic Engineering

Ii., Additional Pedagogic Study