Andrea Caswell Email & Phone Number

United Kingdom

London, England, United Kingdom

Planning and and executing member communication campaigns to engage and support a diverse community of songwriters, composers, creators and publishers, and promoting the strategic objectives of PRS for Music.

Toronto, Ontario, Canada

Curation, project management and delivery of a robust professional development and networking events for Canada's only artist-management focused music industry association. Reporting directly to an Executive Director, I worked on a team of 4 staff to uphold the organization's values and strategic goals as established by a dynamic Board of Directors. • Lead the development of a multi-streamed programming offering, including international export events and training, virtual events and professional development, and in-person events at national and international music industry conferences• Delivered a responsive programming strategy based on the core needs of the community and changes within the industry. • Project management for professional development content and training resources for an extensive MMF Canada Member portal overhaul in 2023• Curating event speakers and facilitators, managing 35+ virtual and in-person events per calendar year • Regular assessment of membership needs and feedback, in consultation with membership and outreach strategist and Board • Key contributor to collaborative communications strategy, including lead on production of bi-weekly music industry newsletter

Toronto, Ontario, Canada

Curating educational webinars and community-led talks for a national membership-based industry association representing artist managers and self-managed Canadian artists. ∙ Create engaging copy and graphics for bi-weekly industry newsletter ∙ Design and development of bi-weekly dynamic and informative webinars; leading all coordination and event details and planning (outreach to potential speakers, creating event listings, advance communication with speaker and attendees, ticket sales, marketing assets), as well as live facilitation of the events.

Toronto, Ontario

Restructuring and optimizing social media and email communications and marketing strategy, with a strong focus on cultivating an authentic and community-focused brand identity, while optimizing sales both online and in store. • Managing and creating all copy for daily posts and regular promotions on key social platforms (IG, FB, Twitter) and creating weekly newsletter campaigns• Regular data and insights analysis and communication of results and pivots to key stakeholders• Content creation and graphics/layout design of assets for social media campaigns and traditional marketing campaigns.

Planning, managing, and monitoring social media platforms and communication tools, and supporting short and long term projects with distributed teams for a dynamic digital marketing, funding and strategic services agency.• Executing social media posting for the company, daily management of social media platforms and ads, with regular reporting on statistics and key information to clients • Data entry and follow up in a variety of content management platforms • Servicing key assets to clients, partners and websites for releases and campaigns

Toronto, Canada

Day to day manager of company operations for a JUNO award winning children’s entertainment brand and live touring act. ∙ Managed all logistical requirements of multiple cross-Canada tours; the biggest tour resulting in 40 shows in 27 cities for over 20,000 audience members∙ Created tracking systems for ticket and contract revenue, including weekly and daily sales reports; managed all tour-related budgets for arts grant purposes ∙ Managed a team of up to 8 cast and crew members for over 300 performances∙ Collaborated on an aggressive tour marketing strategy by examining market data, trends, and past experiences∙ Built and managed relationships across the entertainment industry. My reputation ensured repeat bookings (approx. 65%) and improved long-term resilience of the brand in the live entertainment ecosystem.∙ Developed brand communications strategy, including collaboration on a social media content schedule and announcement calendar. Initiated, developed, and wrote copy for bi-monthly newsletter which resulted in over 6800 subscribers within the first 6 months and open rates of up to 54%Project manager for multiple concurrent projects:∙ Responsible for logistics behind 15 grant applications, of which 11 were successful∙ 2 album release cycles, including recording and production schedule, promotional asset creation and deliverables for timely record release ∙ Video production coordination for 12 official music videos and promo for national tours, Spotify and Apple campaigns ∙ Established best practices for daily operations: revenue tracking, sales reports, communications tracking, inventory system for merchandise, and regular team progress reports Spearheaded community outreach projects and tours:∙ Designed and led the operations of a tour to 5 remote coastal communities in Nunatsiavut (Labrador)∙ Facilitated customized visits to schools for children with special needs, palliative care centres, and children’s hospitals across Canada

Toronto, Canada Area

Managed operations of flagship store and taproom while maintaining best practices and elevating guest experiences. Staff Management: ∙ Improved work culture for 10 part time store staff by implementing communication best practices and staff participating in beer and hospitality training and education opportunitiesEvent Management:∙ Designed and facilitated craft beer education events for employees and for the publicOperations Management:∙ Full update and overhaul of inventory system as Great Lakes Brewery transitioned to Shopify as a digital storefront for online and in-person orders of all GLB products. ∙ Daily cash reconciliations and weekly reports to Operations Manager∙ Ensuring the safety and security of all employees and company assets

Customer experience lead and logistics support for first nation-wide tour. Merchandise sales and inventory management∙ Provided exceptional customer service to over 30,000 attendees, netting 40% sales increase while maintaining brand integrity, building effective relationships with key stakeholders and venue representativesSocial media content creator for brand accounts totalling over 45,000 followers∙ Created engaging copywriting and photography/videography for on-going tour promotion

Burton Upon Trent, United Kingdom

Provided exceptional customer service at a historic brewing site in the seat of British brewing.∙ Assistant docent for daily museum and brewery tours within the National Brewery Centre in Burton On Trent∙ Ensuring safety and comfort of clientele before and during the tours, and supporting the lead guide as required.

Toronto, Canada Area

Providing tailored hospitality solutions, engaging events and quality education for hospitality staff of beer-focused hospitality establishments, resulting in an average sales increase of 22%, and improved staff retention.Strategic consulting, brand development and assessment of hospitality goals and financial objectives.

Berlin Area, Germany

Spearheaded on-going beer education and tasting events program for an award-winning craft brewery.∙ Facilitated 15+ themed craft beer tasting events at the brewery, included leading menu design, creating marketing assets and hosting events as speaker/educator, and 6 private brewery tour and tasting events for corporate clients and private groups. ∙ Developed and facilitated of regular staff beer education training for over 14 brewery staff, resulting in a 20% average increase in sales

Berlin, Germany

Facilitated English craft beer education seminars. Included community outreach, research and development of seminar content for english-speaking students.

Toronto, Canada Area

Supervisor, Training Director∙ Maintained accountability to key stakeholders while developing on-going training series for over 45 staff at a casual fine-dining establishment in Toronto’s Financial District. ∙ Keyholder and regular financial reconciliation for daily sales, responsible for the safety and security of over 15 staff on shift and customer experience∙ Developed and led over twenty staff training sessions for new and returning staff, on topics ranging from safer spaces policy, food and beer pairings, menu development, and beer education training.

Brampton, Ontario

Managed scheduling and communication between all performers and Production team for a professional theatrical production. ∙ Collaborated with show's Director and Stage Manager throughout rehearsal ∙ Scheduled rehearsals, technical run-throughs and daily call-times during the run

Bachelor Of Arts (B.A.), Development Economics And International Development, Theatre, Honors

Activities and Societies: Queen's Players, Queen's University Pub, Queen's Musical TheatrePerformer, choreographer, and music director.

Pru D'Homme Certified Beer Sommelier, Beer

The Thirst For Knowledge Pru d'Homme Beer Sommelier Certification Program is a 3-level program designed to educate experts in the beer.

Independent Music Production, Audio Engineering, Publicity, Marketing, Songwriting

In-depth audio engineering training in Pro Tools, Logic, Ableton, as well as live sound set up and live audio recording. Basic Photoshop.