Andrea Cates Mccary Email & Phone Number

Austin, Tx, Us

Seattle, Wa, Us

Austin, Texas, Us

Washington, Dc, Us

• Assisted in defining & implementing strategic marketing plans, positioning, target markets & key messages for new & existing products• Developed & project-managed marketing & communication initiatives geared at supporting key products & driving sales by designing, developing & managing a range of marketing & multimedia products including: e-newsletters, annual reports, printed collateral, podcasting, social media & mass email messaging• Managed, composed & executed e-marketing campaigns from conception to implementation, optimizing efforts & improving association sender reputation, resulting in over 98% campaign deliverability & .4% email address hard bouncing• Developed a marketing dashboard & established key performance indicators which were tracked, analyzed & presented findings to executive management, ultimately informing future multimedia strategy• Led strategy & creation of content consistent with association brand standards for DMAI social media properties, including the creation of conversation strategies & defined best practices for association blogs & social accounts• Promoted destination marketing organization (DMO) interests by creating & disseminating press releases & media kits, managing media requests, & facilitating press briefings• Managed content on association website via content management system while simultaneously coordinating seven departmental web editors & building efficient processes to enhance web presence• Led the redesign & restructuring of the association’s members-only social networking portal which drove a 230% increase in member forum engagement from 2010 to 2011• Provided technical support for association’s ecommerce portal while simultaneously supporting all product positioning & merchandising copy efforts• Monitored emerging trends in technology & the online space, disseminating the information as needed for utilization within communication strategies to ensure the association was well-positioned

Clemson, Sc, Us

• Developed copy for College of Engineering and Science (CoES) magazines distributed to a readership of 10,000 alumni • Designed, built and managed promotional website for CoES FIRST fundraising event raising $500,000 in donations• Managed CoES e-magazine website and 15 intra-departmental websites, ensuring sites were consistent with industry best practices and established university web standards

Clemson, Sc, Us

• Worked with clients to establish project scopes, and proactively managed resource allocation to ensure projects were delivered on time and on budget• Managed and reported on all project activities to both internal stakeholders and clients• Collaborated with multi-disciplinary teams to deliver business outcomes and meet client needs• Developed visual branding and built corresponding websites for a variety of university programs • Copy edited and streamlined formatting of literary content for publication in the South Carolina Review

• Crafted copy for press releases & performed primary research for client mailing & media lists • Collaborated with clients for the development of mailings & promotional fliers• Performed copy editing and proofreading on all external communications

Alexandria, Va, Us

• Developed site analysis reports for the National Security Council, findings from which were presented to the Assistant for Safety to the Deputy Assistant Secretary of the Army for Environment Safety and Occupational Health • Collaborated with 11 subject matter experts to revise content on Army Virtual Safety Management Assistant website • Designed art for Voluntary Protection Program Center of Excellence evaluation reports • Performed copy editing and proofreading of contract reports for Deputy Assistant Secretary of the Army for Environment Safety and Occupational Health • Provided strategic communication and technical writing support

Masters, Professional Communication

Bachelors, English