Andrea Werkema, Mba Email & Phone Number

Red Deer, Alberta, Canada

Consult with small business start-up owners to effectively tell their stories and attract their ideal customer through multi-channel marketing strategies, re-branding, and website design. Conducted training workshops for clients and industry professionals.- Designed and executed client marketing strategy, including new website design, print materials, email marketing, and social media marketing, for client’s new product line launch campaign, resulting in a revenue increase of over 300%… Show more Consult with small business start-up owners to effectively tell their stories and attract their ideal customer through multi-channel marketing strategies, re-branding, and website design. Conducted training workshops for clients and industry professionals.- Designed and executed client marketing strategy, including new website design, print materials, email marketing, and social media marketing, for client’s new product line launch campaign, resulting in a revenue increase of over 300% month over month with over $10,000 in revenue in one month. - Created and presented design and marketing training sessions and workshops for 1:1 and 1:many, including clients and industry professionals. Show less

Calgary, Canada Area

- Collaborated with various departments and Executives to create and execute communication and marketing plans for the Communications Team.- Researched and proposed new and upgraded software/platforms for website and app to enhance the overall user experience, engagement, design efficiency, and use of resources. - Developed detailed training manuals for all major tasks, with a focus on increasing efficiency in role, resulting in 45% increased efficiency in daily tasks. - Managed our… Show more - Collaborated with various departments and Executives to create and execute communication and marketing plans for the Communications Team.- Researched and proposed new and upgraded software/platforms for website and app to enhance the overall user experience, engagement, design efficiency, and use of resources. - Developed detailed training manuals for all major tasks, with a focus on increasing efficiency in role, resulting in 45% increased efficiency in daily tasks. - Managed our part-time web coordinator and summer intern, including best-practices training, coaching, and task prioritization. - Project management from idea to research, budget proposal, timelines, and development. Show less

Calgary, Canada Area

- Hired, trained, and managed a team of over 80 Front of House employees while overseeing all daily operations and financials.- Provided daily group training sessions focusing on improving customer service, creating regulars/client retention, and creating up-sell opportunities. Assessed and coached employees in monthly one-on-one meetings to develop individual skills and remove potential roadblocks.- Evaluated and presented financials and sales metrics weekly. Repeatedly met sales and… Show more - Hired, trained, and managed a team of over 80 Front of House employees while overseeing all daily operations and financials.- Provided daily group training sessions focusing on improving customer service, creating regulars/client retention, and creating up-sell opportunities. Assessed and coached employees in monthly one-on-one meetings to develop individual skills and remove potential roadblocks.- Evaluated and presented financials and sales metrics weekly. Repeatedly met sales and labor budget goals and assisted in surpassing the annual sales objective of $8 million, receiving the Most Increased Day Sales Award for the Calgary region.- Urgently addressed any customer concerns and requests, ensuring customer satisfaction and retention, resulting in regular customers with a daily 90% reservation rate. Show less

Calgary, Canada

- Managed a 30 person volunteer team, including training, scheduling, internal communication, and curriculum development.- Prepared weekly metric reports, annual budgets, and financial reports.- Developed and maintained positive communication and relations with Board Members, Overseers, donors, staff, and volunteers on behalf of the leadership team.

Calgary, Alberta, Canada

Calgary, Canada

- Developed and executed an improved social media and marketing plan. - Increased Instagram followers by 83%, likes by 186%, and comments by 234% within 5 months.- Managed all Front of House employees. - Calculated daily budget, labour costs, and profit gain/loss. - Organized, planned, and facilitated restaurant wide events.

Langley, Bc

- Developed a regional sales strategy plan and marketing materials to recruit eligible prospectivestudents, increasing regional enrolment by 206% over 2 academic years.- Assisted in hiring and training Junior Admissions Counsellors on best-practices and sales strategies. - Travelled throughout North America presenting to small, medium, and large audiences.- Utilized Social Media platforms for communication and recruitment.

Langley, British Columbia, Canada

- Received the Rookie Recruiter of the year award.- Promoted to Senior Admissions Counsellor.- Successfully navigated and completed each step of the sales cycle annually.- Travelled across Canada to meet with Principals and Guidance Counsellors and addressed large groups of students.

New York, New York, United States

- Wrote monthly e-newsletters for over 100 subscribers.- Increased social media following by 300%.- Created and wrote 2013 Annual Report.- Collaborated with various team members in New York, California, and Ethiopia to write newsletters, emails, and social media stories.

New York, New York, United States

- Evaluated current communications initiatives and developed continual marketing, branding, and social media action plans.

Master Of Business Administration (Mba), Management Of The Growing Enterprise

The Management of Growing Enterprise specialization is an entrepreneurial focus which teaches students that the highest goal of business.

Bachelor Of Arts (B.A.), Communications, 3.46

To be human is to communicate. From the flickering lights of the big screen of your HDTV, to the pop song on the iPod, to the everyday.