Andrea Cuomo Email & Phone Number

Milano, Lombardia, Italia

Assago, Lombardia, Italia

Leading a group of 8 marketers and an additional external team of Pharmacy Trainers, I report directly to the Country Manager, being responsible for marketing and trade marketing strategies for brands (Laborest, Aquilea, Fisiocrem) of food supplements, medical devices and cosmetics with both consumer driven and medical driven go to market strategy (with a network of 180 medical detailing reps in orthopedics, neurology, gynecology, urology, pediatricians).

Milano, Lombardia, Italia

Supervising three Marketing Managers based in Germany, USA and South Korea, I work with cross-functional teams around the world on the segmentation of the Centrum multivitamin brand portfolio in EMEA, LATAM and APAC, identifying and developing new products

Milan Area, Italy

Leading international brand strategy, ATL development and product innovation across Central European Cluster (Iberia, Italy, Germany, Eastern Europe countries) for Wellness brands, in collaboration with country marketing directors , EMEA and global marketing teams.

Milan Area, Italy

In charge of the whole marketing department (13 marketers) of Pfizer Consumer Healthcare in Italy, responsible for local P&L, marketing strategy, media and communication plans of brands such such as Multicentrum, Polase, Be-Total, Thermacare, Nexium Control.Special one time assignment: Commercial lead and integration lead (from Aug 2016 to Jan 2017) for the acquisition of BeTotal brand from J&J: I was in charge of the commercial assessment of BeTotal acquisition and I led a cross-functional integration team, with the support of EY consultant company. After the acquisition, I championed the brand strategy revision, that brought to outstanding sales growth.

Milano, Lombardia, Italia

In charge of Multivitamins, Gastro intestinal, Heat patches brands, reporting directly to the General Manager.• Responsible for the roll out of Centrum Men & Women, developing a consumer focused communications campaign and business model which was successfully launched in Italy and then in 17+ add’l markets.• Member of the international team in charge of the positioning and launch of Nexium OTC in Europe.

Milano, Lombardia, Italia

In charge of Multicentrum brand, for both direct to consumer (Base, Select, Cardio, Junior) and medical driven (Materna, Baby) segments, I'm responsible of a group of 3 product managers.

Milan Area, Italy

responsible for projects within normal trade (bar/tobacconist): promotions, improvement of display and product visibility, taylor made contests, counter displays budget management and development, management of customer loyalty program.

In charge of Happydent, Daygum and Vigorsol chewing gum brand.

Milano, Lombardia, Italia

Responsible for bakery products “Tre Marie”cakes (Panettone, Pandoro, Colomba), as well as of a new product in development phase (Tre Marie jam).

Alba, Piemonte, Italia

In charge of marketing research and development of Ferrero candies products (Tic Tac).

Mba, Master In Business Administration

I've won a grant (sponsored by Ferrero), which made me refund the MBA fee and made me attend a 3 months stage at Soremartec.

Economics