Andrea Facco Email & Phone Number

Bolzano, Trentino-Alto Adige, Italy

Milan, Lombardy, Italy

Rome, Latium, Italy

Representing the company in the Point of Sales (POS) to stimulate sell-out while helping retailers getting the most out of their Nestlé-related assortment.Responsible for developing sales in 50 grocery stores and shopping malls among 7 different chains such as: Carrefour, Esselunga, Conad, Spazio Conad, Coop, Grandi Magazzini Superconti, Ce. Di. Gros, Decò, Emme Più.Managing 1000+ grocery SKUs from 10 categories such as: confectionery, chilled, frozen, coffee & capsules, cereals, baby food, bottled water, beverages, dairy, ethnic food, seasoning, noodles, pet food.Negotiating extra-display activities with POS decision makers to improve brand visibility and increase sell-in & sell-out sales.Running sell-in sales for confectionary, coffee and petfood Business Units.Ensuring new & key products get included in clients’ assortment while building long term relationships with them.Industry: Food, Pet food, FMCG (fast-moving consumer goods), CPG (consumer packaged goods)

Milan, Lombardy, Italy

Supporting eCommerce team in day-to-day and strategic activities with a focus on Purinashop.it Direct-to-Consumer (D2C) and Amazon.it product portfolio.Industry: FMCG (fast-moving consumer goods), Pet Food, CPG (consumer packaged goods).

Milan, Lombardy, Italy

I take part to the development of the new customer-facing mobile & web app with a focus on user experience. I support the roll-out of digital transformation initiatives across several foreign markets as member of the Digital Marketing and Channel Growth team in the Group Head Office.

Liechtenstein

I created a B2B marketing package which made value proposition crystal clear in 120+ countries by empowering global sales force.I launched the package via webinar presentation attended by 50+ country managers.I cooperated on a daily basis with multicultural teams and U.S. market, as member of the Technical Marketing team in the Business Unit Fire Protection at Group HQ.The project focused on Green Building, i.e. sustainable edifices which are healthier and more cost-effective than traditional buildings.

Liège, Walloon Region, Belgium

My team drafted the International Marketing Plan to help the company expanding its activities in Africa.The project involved a business trip to Morocco, carried out in French language. The trip allowed the team to gather unique insights by interviewing several stakeholders, such as entrepreneurs, politicians and scholars.

Pavia, Lombardy, Italy

I developed the International Marketing Plan for the Italian home décor start-up RisVolta with my team.RisVolta’s value proposition consists in self-enlightening design vase: the decorative light bulbs the plant is entangled with extract energy directly from the pot’s soil.The team developed the ambitious plan to change RisVolta’s positioning in three European countries, choosing the death care market. The light-producing plant was bundled with cinerary urns. The light the plant produces represents hope, which connects life (the plant) and death (the beloved).

Genoa, Liguria, Italy

My team wrote the Business Plan for YouAR, a start-up of the Italian Institute of Technology (Iit). YouAR is a social network enabling its users to interact with worlds’ element through its proprietary Augmented Reality app.The business plan was presented in the UniVenture contest promoted by the Municipality of Pavia.

Master'S Degree, Marketing And Strategic Intelligence, 20/20 Cum Laude

Double Degree Exchange Program, marketing specialization. Thesis: The Application of Creativity, Innovation and Gamification to Museum.

Master'S Degree, International Business And Entrepreneurship, 106/110

International management specialisation, fully taught in English. The course links students from all over the world into a multicultural.

Bachelor'S Degree, Business/Managerial Economics, 102/110

Thesis: The Video Games Market: History, Structure, Strategies.