http://andreafowlerdesign.comWeb Design | Print & Digital Graphic Design | Marketing Consulting | Web Management• Accountable for all aspects of production: acquiring clients, concept development and implementation, digital branding and print production. • Transforming ideas into clear concepts to improve sales and increase return clients.• Develop a brand that clearly conveys the company’s image and improves awareness in the community and online.• Work with business owners to develop creative advertisements and promotional materials to further increase company revenue, customer loyalty and brand equity.• Create exceptional websites that are not only beautiful but functional, using HTML5, CSS, PHP and JAVA

• Create and manage social media pages to build and maintain online relationships with current, former and potential patients, promote workshops, promote in- and out-of-clinic events.• Write copy for, and design all marketing collateral including: e-newsletters, brochures, business cards, letterhead, promotional materials, banners, signage and flyers. Work with printers for bids, file preparation and ordering.• Maintain UniversalWellnessSource.com: Update images, hours, testimonials, events, develop meta tags and keywords for SEO optimization.

• Work with team to develop engaging weekly e-newsletters to inform followers of upcoming events, increase class registration and ticket sales, and build relationships with the community. • Maintain MandalaArts.org: Re-design the event calendar, update with news and events, post photos, develop and implement meta tags and keywords for SEO optimization.• Manage Google AdWords account: Implement strategic keywords, write ad copy.• Develop and maintain relationships with community organizations for opportunities to increase class registration and ticket sales. • Design custom flyers and advertisements for print and digital promotion.

• Design, manage and maintain websites for NWP and outside clients• Develop, implement and maintain meta data for websites to boost SEO rankings and website visibility on search engines such as Google, Bing and Yahoo. Keeping ChicagoHealthOnline.com on the first page results for over four years.• Create and implement a digital marketing plan for Chicago Health consisting of integrative email marketing, engaging social media posts, and content management that has produced an increase in online readership of 884% ; a 729% increase in time spent on the website; and a 17% decrease in bounce rate over a 5-year period.• Implement Google AdSense as a way to monetize Chicago Health’s website with no ongoing expense or manpower to the company. • Develop a creative and informative social media presence to build brand equity with a younger market, as well as maintain relationships with current and potential advertisers.Implement and manage a sales program focused on increasing digital sales and company revenue resulting in an additional $18,500 in 2014 and an additional $35,000 in 2015. • Design infographics, digital advertisements, and imagery for social media and web presence. • Use analytics/insights to track campaign progress and success. • Develop a creative and informative media kit for Chicago Health to improve ad sales, resulting in a steady growth of 15%-25% in advertising sales per issue beginning in 2012.• Design page layouts for Chicago Health magazines, media kits, and additional print collateral. • Coordinate with advertisers for artwork collection. Schedule and manage photo shoots with photographers and subjects.

Schedule shoots and take photos at various restaurants/boutiques around the city for publication. Design layouts for Chicago Collection magazine.