Andrea Frederick Email & Phone Number

Washington, District Of Columbia, United States

Washington D.C. Metro Area

I oversee day-to-day client services for Sony's PlayStation account. Our team concepts, designs, and produces the full advertising campaigns for Sony's First Party Games Exclusive titles. Titles include Marvel's Spider-Man, Horizon Forbidden West, Ratchet and Clank Rift Apart, Marvel's Spider-Man: Miles Morales, Days Gone, The Last of Us Part II, Ghost of Tsushima, MLB The Show, and Death Stranding.

Washington D.C. Metro Area

At Huge, I'm the senior account lead overseeing cross-discipline, integrated digital marketing programs, incorporating research, brand strategy, paid and social media campaigns, and web design and development. I've led high-profile, large scale-website redesign and development projects, which have included strategy, marketing, UX, design and development.

Arlington, Virginia

Led integrated digital and traditional Brand and Direct Marketing campaigns for Georgetown School of Continuing Studies, Georgetown McDonough School of Business, Touchstone Energy, and the International Spy Museum.

Led integrated brand and direct marketing campaigns across USA, Western Europe, Japan, and Australia/New Zealand.

Oversaw strategy and implementation for integrated advertising and direct marketing campaigns for clients, Lenovo, NCHIE and National Power Corporation.I would've stayed longer at this outstanding agency, but was unexpectedly recruited with an opportunity more in-line with my long-term goals.

At FWV, I oversaw strategy, execution and account management for the advertising side of integrated marketing accounts. With a team of three account executives and four creatives, we merged strategic thinking and great creative to launch web sites, execute social media, email and pay-per-click campaigns, design impactful print ads, logos and identities and concept unique promotions. Some of the work has included the conception, design, and programming of one of the first branded pharma iPhone apps (called the MyEpipenApp), the launch and growth of the Wrangler Facebook page to over 220,000 fans, logo and identity work for the Downtown Raleigh Association Farmer's Market, R-Line and Shop Downtown Program and Moe's Southwest Grill social media efforts.In 2010, I led pitches and contributed to new business efforts that brought in over $1,000,000 of billings from new clients and by growing existing client relationships.

I went client-side for a while at Bronto Software, and got an amazing education on lead nurture, analytics, social media, email marketing and digital strategy while at this small, yet sassy company who helps clients concept and send email marketing campaigns. Some of these included Trek Bikes, Durham Bulls and Seventh Generation.I also helped concept and copywrite Bronto's first national print campaign and direct mail piece, and led the telemarketing campaign that yielded account wins, such as Ibex Outdoor Clothing valued at 2x the average company contract size.

For four years at Ogilvy, I was the AE on the IBM business, helping create print campaigns, direct mail pieces, email marketing and other tactics. Day-to-day client relations, project management, schedules, budgets and creative briefs were my thing. I was also part of the account team that launched the Lenovo brand in the U.S. with print, out-of-home and digital tactics. I even was a copywriter for a bit. Finally, I got to work on some cool, smaller yet award-winning projects like the Museum of Life and Science branding and Sandblast Rally guerilla marketing. The latter won a Silver Echo award -- the DMA's honor for creating campaigns that merge strategy, creative and results.

Y&R and MediaEdge:CIA is where my ad career really started. It's where I stake claim to my first Super Bowl ad (for Jaguar), first over-30 share (Game Seven of the Stanley Cup Finals in Detroit) and where I first experienced "big-time" agency life (Summer Fridays, anyone?) Big budgets, big expectations and big clients. We did great work placing TV and Radio spots in Top 25 DMAs for Ford Lincoln-Mercury, Land Rover, Dannon Yogurt and Royal Caribbean. It's also where I was when 9/11 happened -- and where I learned how world events truly impact advertising.

While in the marketing department, I executed various elements of corporate sponsorships, including prints ad, signage and TV spots. Clients included Audi, The History Channel and DTE Energy. My media career also started here, when I began doing the TV spot traffic for Pistons and Shock broadcasts. They didn't win any championships while I was there, but I can safely say after a year of working at the Palace of Auburn Hills, I've met my quota of NBA games.