Andrea Frederick

Andrea Frederick Email and Phone Number

Advertising, Marketing, and Brand Specialist Ex-AKQA @ The Brand Guild
washington, district of columbia, united states
Andrea Frederick's Location
Washington DC-Baltimore Area, United States
Andrea Frederick's Contact Details
About Andrea Frederick

I’m an Advertising Client Services and Strategy professional based in Washington, D.C. I get excited over smart, beautiful creative and unique, insightful strategy. I'm a typeface nerd who thinks thoughtfully about user needs. I’ve worked at some of the biggest agencies, and some small ones on some Fortune 500 accounts, and some local ones. At Y&R, I bought TV and Radio media for Lincoln-Mercury, Jaguar, Land Rover, AT&T Wireless and Royal Caribbean Cruise Lines. At Ogilvy, I was the primary AE on IBM’s Public Sector print and direct marketing campaigns and helped brand Lenovo in the U.S. At FWV, I was the Group Account Director over Dey Pharma (EpiPen), Wrangler, and Divi Resorts. When I moved to DC, I led the team that grew the International Spy Museum's attendance revenue 2x their goals. At Huge, I oversaw the team that launched an amazing new website for the largest technology trade show in the world - CES.I believe research + strategy + collaborative teams = amazing creative and campaigns. And amazing creative and campaigns = happy teams and clients. And we all love happy teams and clients.Competencies: Integrated multi-channel branding campaigns, Marketing communications, Digital marketing strategy, Creative concepting, Campaign process management, Project management, Client/Account management, Lead generation/nurture, Strategic planning, Cross-functional collaboration, Social strategy, Service designIndustry Experience: Technology, Pharma & Health, Education, Automotive, Retail, CPG, Non-Profit, Travel and Tourism

Andrea Frederick's Current Company Details
The Brand Guild

The Brand Guild

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Advertising, Marketing, and Brand Specialist Ex-AKQA
washington, district of columbia, united states
Website:
thebrandguild.com
Employees:
62
Andrea Frederick Work Experience Details
  • The Brand Guild
    Senior Vice President Brand Marketing
    The Brand Guild Sep 2024 - Present
    Washington, District Of Columbia, United States
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  • Said Differently
    Principal
    Said Differently Jul 2022 - Sep 2024
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  • Akqa
    Senior Account Director
    Akqa Feb 2018 - Sep 2022
    Washington D.C. Metro Area
    I oversee day-to-day client services for Sony's PlayStation account. Our team concepts, designs, and produces the full advertising campaigns for Sony's First Party Games Exclusive titles. Titles include Marvel's Spider-Man, Horizon Forbidden West, Ratchet and Clank Rift Apart, Marvel's Spider-Man: Miles Morales, Days Gone, The Last of Us Part II, Ghost of Tsushima, MLB The Show, and Death Stranding.
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  • Huge
    Engagement Director
    Huge Aug 2016 - Jan 2018
    Washington D.C. Metro Area
    At Huge, I'm the senior account lead overseeing cross-discipline, integrated digital marketing programs, incorporating research, brand strategy, paid and social media campaigns, and web design and development. I've led high-profile, large scale-website redesign and development projects, which have included strategy, marketing, UX, design and development.
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  • Pappas Group - A Dmi Company
    Account Director
    Pappas Group - A Dmi Company Dec 2014 - Aug 2016
    Arlington, Virginia
    Led integrated digital and traditional Brand and Direct Marketing campaigns for Georgetown School of Continuing Studies, Georgetown McDonough School of Business, Touchstone Energy, and the International Spy Museum.
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  • Lenovo
    Direct Marketing Manager - Mg
    Lenovo Jul 2011 - Dec 2014
    Led integrated brand and direct marketing campaigns across USA, Western Europe, Japan, and Australia/New Zealand.
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  • Capstrat
    Account Director
    Capstrat Feb 2011 - Jul 2011
    Oversaw strategy and implementation for integrated advertising and direct marketing campaigns for clients, Lenovo, NCHIE and National Power Corporation.I would've stayed longer at this outstanding agency, but was unexpectedly recruited with an opportunity more in-line with my long-term goals.
  • French/West/Vaughan (Fwv Distilled)
    Group Account Director
    French/West/Vaughan (Fwv Distilled) Jul 2009 - Feb 2011
    At FWV, I oversaw strategy, execution and account management for the advertising side of integrated marketing accounts. With a team of three account executives and four creatives, we merged strategic thinking and great creative to launch web sites, execute social media, email and pay-per-click campaigns, design impactful print ads, logos and identities and concept unique promotions. Some of the work has included the conception, design, and programming of one of the first branded pharma iPhone apps (called the MyEpipenApp), the launch and growth of the Wrangler Facebook page to over 220,000 fans, logo and identity work for the Downtown Raleigh Association Farmer's Market, R-Line and Shop Downtown Program and Moe's Southwest Grill social media efforts.In 2010, I led pitches and contributed to new business efforts that brought in over $1,000,000 of billings from new clients and by growing existing client relationships.
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  • Bronto Software
    Direct Marketing Program Manager
    Bronto Software Sep 2007 - Jun 2009
    I went client-side for a while at Bronto Software, and got an amazing education on lead nurture, analytics, social media, email marketing and digital strategy while at this small, yet sassy company who helps clients concept and send email marketing campaigns. Some of these included Trek Bikes, Durham Bulls and Seventh Generation.I also helped concept and copywrite Bronto's first national print campaign and direct mail piece, and led the telemarketing campaign that yielded account wins, such as Ibex Outdoor Clothing valued at 2x the average company contract size.
  • Ogilvy & Mather
    Senior Account Executive
    Ogilvy & Mather May 2003 - Sep 2007
    For four years at Ogilvy, I was the AE on the IBM business, helping create print campaigns, direct mail pieces, email marketing and other tactics. Day-to-day client relations, project management, schedules, budgets and creative briefs were my thing. I was also part of the account team that launched the Lenovo brand in the U.S. with print, out-of-home and digital tactics. I even was a copywriter for a bit. Finally, I got to work on some cool, smaller yet award-winning projects like the Museum of Life and Science branding and Sandblast Rally guerilla marketing. The latter won a Silver Echo award -- the DMA's honor for creating campaigns that merge strategy, creative and results.
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  • Young & Rubicam
    Assistant Media Buyer
    Young & Rubicam Apr 2000 - Apr 2003
    Y&R and MediaEdge:CIA is where my ad career really started. It's where I stake claim to my first Super Bowl ad (for Jaguar), first over-30 share (Game Seven of the Stanley Cup Finals in Detroit) and where I first experienced "big-time" agency life (Summer Fridays, anyone?) Big budgets, big expectations and big clients. We did great work placing TV and Radio spots in Top 25 DMAs for Ford Lincoln-Mercury, Land Rover, Dannon Yogurt and Royal Caribbean. It's also where I was when 9/11 happened -- and where I learned how world events truly impact advertising.
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  • Detroit Pistons
    Marketing Coordinator
    Detroit Pistons May 1999 - Mar 2000
    While in the marketing department, I executed various elements of corporate sponsorships, including prints ad, signage and TV spots. Clients included Audi, The History Channel and DTE Energy. My media career also started here, when I began doing the TV spot traffic for Pistons and Shock broadcasts. They didn't win any championships while I was there, but I can safely say after a year of working at the Palace of Auburn Hills, I've met my quota of NBA games.
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Andrea Frederick Skills

Integrated Marketing Digital Marketing Email Marketing Digital Strategy Advertising Strategy Direct Marketing Marketing Communications Brand Development Digital Media Creative Direction Copywriting Creative Strategy Interactive Marketing Leadership Seo

Andrea Frederick Education Details

Frequently Asked Questions about Andrea Frederick

What company does Andrea Frederick work for?

Andrea Frederick works for The Brand Guild

What is Andrea Frederick's role at the current company?

Andrea Frederick's current role is Advertising, Marketing, and Brand Specialist Ex-AKQA.

What is Andrea Frederick's email address?

Andrea Frederick's email address is an****@****kqa.com

What is Andrea Frederick's direct phone number?

Andrea Frederick's direct phone number is +191961*****

What schools did Andrea Frederick attend?

Andrea Frederick attended University Of Michigan.

What are some of Andrea Frederick's interests?

Andrea Frederick has interest in Formula One.

What skills is Andrea Frederick known for?

Andrea Frederick has skills like Integrated Marketing, Digital Marketing, Email Marketing, Digital Strategy, Advertising, Strategy, Direct Marketing, Marketing Communications, Brand Development, Digital Media, Creative Direction, Copywriting.

Who are Andrea Frederick's colleagues?

Andrea Frederick's colleagues are Mira Malik, Nina Fomufod, Olivia Messineo, Sofia Royce, Hannah Jemsek, Katie Smith, Hazel Valentine.

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