Effective marketing leader with extensive experience in all marketing channels, with a razor focus and passion for the digital ecosystem.-Initiated and responsible for new Monthly Digital Scorecard; used by leadership and outside agencies to optimize future brand campaigns-Pivoted and developed new digital strategies at beginning of pandemic as schools went remote by providing a new online educational resource hub to our audiences-Led cross functional teams responsible for launching 3 corporate websitesDIGITAL STRATEGY AND LEADERSHIP-Recommended new downloadable section on website which is top performing section, with a 55% increase in pageviews YTD. -Created new FUTP60 app contest to encourage user activation and engagement. Drove a 29% increase in new users and a 97% increase in new Badges. -Initiated new Paid Search campaign to promote new resources section of website, resulting in an 8.59% CTR and 10.91% Impression Share. -Digital lead for national program as well as digital advisor for 18 regional offices, sharing best practices and emerging technology trends. -Collaborate with 32 NFL teams and players to support FUTP60 national activations including video shoots and social media campaigns.-Digital lead for 4 external marketing agencies and in-house creative designer. WEBSITE GOVERNANCE -Chaired the launch of fueluptoplay60.com and managed the Website Development Agency. Since 9/21 launch, pageviews grew 177% and downloads by 24%. -Responsible for Google Analytics analysis and monthly reporting SOCIAL MEDIA-Lead team of social media manager to develop strategies and execute all organic and paid social media creative in-house. -Championed and launched a new digital platform; Closed Facebook Group for influencers. Grew community by 29% in first year.-Served as sole Community Manager for all online social conversations via Social Media Cloud Platform-Strategist for paid social media campaigns. Promoted video series resulting in a .16 CPC.

Host and Founder; write, record, edit, interview; 28 episodes to date. I proudly took care of my dad for the last 25 years of his wonderful life. I did this while enjoying married life (still do!), raising 2 kids and, oh ya, working full time in the advertising/marketing world. I found out that there was a name for "people" like me...Sandwich Generationers. I learned so so much in that stressful period of time that I wanted to pay it forward. I wanted to somehow share the knowledge of how to survive being in this generation. So, I started a podcast - Club Sandwiched.I approached this new venture the same way I do when developing digital campaigns. Who are my target listeners? What is the benefit of this podcast? What are their pain points? Once established, i set out to create a website and social media channels. I developed a list of topics and set out to network to find the best businesses and individuals to speak on the subject. Then, onto the script writing, recording, editing and promoting in social. Within the first year of the podcast, I was asked to host and moderator a Patient Advocacy Conference for caregiver professionals. I am beyond proud to be in the Sandwich Generation and help others along for the rocky ride. http://www.clubsandwiched.com/

Created and lead the division’s first Social Media department for Quill.com; established all procedures, processes and benchmarks. -Developed strategic and community analysis; increasing reach by 60%, engagement by 243%, impressions by 40% and the FB community by 9%. -Lead RFP and hired first Social Media agency -Collaborated with in-house creative agency to develop social creative.-Community Management to problem solve and increase engagement with consumers-Crisis Management Communication and Execution-Paid Social Marketing Strategy and Execution -Launched company’s new crowd sourcing platform via Salesforce and first blog.

DIGITAL: Support online web only activation goals with paid digital marketing. Create web only digital strategies that optimize KPIs. Continually test and learn. SOCIAL: Create social content for all owned properties that builds engagement and drives word of mouth.WEB: Partner with web team to integrate brand and promo messaging within uscellular.com

Developed and implemented a fully integrated communication plan for Gen Y youth market that was aligned with corporate brand strategy.

Led team of 6 responsible for Advertising, Public Relations, Investor Relations. Built new Corporate Communications dept. Hired and managed staff of six professionals. Responsible for all advertising, public relations, and investor relations. Led communication effort during the company's IPO.

Developed, managed and executed advertising programs in retail, hospitality, and banking industries.

First entry into the advertising world. Learned the ins and outs of all aspects of client relationships and advertising 101. Supported regional programs for MIchelin, Volkswagen of America (Porsche, Audi, Volkswagen)

Responsbile for media planning and buying on behalf of various B2B accounts.