Andrea Goldsmith Email and Phone Number
Andrea Goldsmith is a Chief Marketing Officer at Notre Dame High School, West Haven, CT. Colleagues describe them as "I worked with Andrea for just over a year at Extend, and it was always a joy. She was the liaison between clients and our creative team, and I provided copywriting and content support. Whenever we were paired together on projects, it was always easy for me to find a path to success, and that's because Andrea takes a thoughtful approach to her work. She's a good communicator, excellent with follow-through, asks the right questions, and recognizes and offers support whenever needed. Most importantly to me, she's a wonderful person with a great personality, and I really enjoyed working with her. Any team would be lucky to have Andrea!" and "I had the pleasure of working with Andrea on our Protection Plan product's marketing efforts, and I can't say enough positive things about that experience! Andrea is not only incredibly collaborative and easy to work with, but she also brings a wealth of innovative ideas to the table. Her dedication to any projects we partnered one was evident, and her contributions played a significant role in our success."
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Chief Marketing OfficerNotre Dame High School, West Haven, CtNorwalk, Ct, Us
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FounderMagnolia & Mariner Jan 2024 - PresentWomen's e-commerce retail company. -
Co-Marketing Programs ManagerExtend Oct 2021 - Dec 2023Insurtech start up, with a $1.6B valuation, offering a cutting-edge product protection platform and improving post-purchase experiences for both the merchant and consumers.- Fostered strategic brand partnerships with enterprise merchants with $100M+ GMV,including Advance Auto Parts, Visionworks, Peloton, Casper, Tonal, Mattress Firm andBrilliant Earth.- Developed and pitched co-branded 360 revenue-generating marketing plans including SMS, email, site marketing, paid digital media, and in-store assets.- Managed Co-Marketing budgets ranging from $100,000 to $1.5M, providing guidanceto optimizing spend, focusing to deliver higher ROAS and lower CAC on merchant products.- Leveraged performance metrics to refine and optimize marketing strategies, resulting in 46% lift in protection plan sales. - Worked cross-functionally with Customer Success, Solution Engineers, Programs, Compliance, Sales, and Creative to ensure seamless collaboration on merchant projects, expedite project timelines, and deliver comprehensive solutions that met merchant and internal standards. -
Customer Marketing ManagerJyve Aug 2019 - Oct 2021Tech startup with a $40MM run rate and top-tier clients including Mondelez and Walmart. Addressing fast-moving CPG brand and grocery retailer needs with a marketplace platform that powers a scalable, flexible and skilled workforce of gig workers.- Championed the development of the new user experience for a platform supporting 10K+workers and brand/retailers.- Provided daily direction and guidance to a marketing coordinator, overseeing project management and professional growth.- Led the identification and curation of compelling customer stories, strategicallyintegrating them into marketing materials that resonate with target audience and buildbrand credibility.- Owned Jyve’s presence at pivotal trade shows and conferences.- Oversaw monthly Public Relations initiatives for brand visibility with placements in Forbes, TechCrunch, ModernRetail & VentureBeat. -
Business Partnerships ManagerJyve Corporation Jul 2018 - Aug 2019Founding contributor in the development of Jyve Consumer Connect, piloted at SXSW, a disruptivetechnology that allowed brands to seamlessly sample their CPG products with target consumerswhere they work and play.- Streamlined reporting and tracking of KPIs, resulting in a 80% enhancement in insights into optimized product features and product efficiency.- Identified and pitched strategic partners from lead generation to close, achieving a remarkable 35% conversion rate, where generated prospects seamlessly transitioned into closed partnerships.- Established a robust pipeline of over 150 partners and clients, fostering sustainable relationships and driving significant business growth.
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Marketing ManagerKite Hill Nov 2016 - Jul 2018Game-changing plant based foods. - Collaborated closely with Regional distributors to increase sales growth and expand market reach with national retailers such as Whole Foods, ShopRite and Publix.- Established and cultivated partnerships with nano, micro, and macro influencers; directly contributing to 18% boost in sales growth at both regional and national retail chains.- Identified and established pivotal relationships with 75 registered dietitians, crafting recipes centered around Kite Hill products for our core target audience’s tastes and nutritional needs. - Negotiated and oversaw sponsorship agreements worth up to $100,000, resulting in an 30% increase in brand visibility.- Recruited, trained, and oversaw a team of 10 brand ambassadors, dedicated to executing the brand’s sampling program. -
Field Marketing ManagerEssentia Water Dec 2014 - Nov 2016Greater New York City AreaPlayed an integral role in the expansion of Essentia Water, contributing to its transformation from a solely west coast brand to a nationwide presence by closely collaborating with one of the initial east coast distributors, aiming to boost sales growth and broaden market reach.- Owned the Regional Marketing budget; negotiating and managing sponsorship agreements. - Cultivated strategic partnerships with compatible brands including Equinox, Athleta, and ClassPass; driving brand visibility and market penetration across the region by 19%- Oversaw the implementation of the brand's first Field Marketing program. Led efforts in identifying strategic field activations, coordinating in-store sampling initiatives, and spearheading the recruitment and training of three dedicated teams of brand ambassadors.- Implemented targeted in-store promotional campaigns resulting in 10% increase in sales. -
East Coast Marketing CoordinatorPopchips Jan 2014 - Dec 2014New York City Metropolitan Area- Responsible for identifying local events and strategic partnerships while driving sales to retail partners through sampling and vehicle visibility.- Developed and maintained event/sampling schedule.- Delivered timely event recaps and monthly activity reports.- Trained, managed and recruited hourly brand ambassador staff.
Andrea Goldsmith Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Andrea Goldsmith
What company does Andrea Goldsmith work for?
Andrea Goldsmith works for Notre Dame High School, West Haven, Ct
What is Andrea Goldsmith's role at the current company?
Andrea Goldsmith's current role is Chief Marketing Officer.
What schools did Andrea Goldsmith attend?
Andrea Goldsmith attended Iona College.
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Andrea Goldsmith
Princeton, Nj6princeton.edu, ee.stanford.edu, stanford.edu, quantenna.com, wsl.stanford.edu, quantenna.com8 +165092XXXXX
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