Andrea Berke Email & Phone Number

Waterloo, Wi

• Manage $31M sales for helmets and shoes, globally, for Trek’s accessory brand, Bontrager.• Perform footwear sales/market share and competitor analysis to identify opportunities for growth in footwear and helmets in the cycling industry.• Deliver digital marketing and consumer communication on NPI products.• Work with IT and Data Content Management teams to deliver accurate product setup for end user on Trekbikes.com and internal sales database.• Manage product model and part… Show more • Manage $31M sales for helmets and shoes, globally, for Trek’s accessory brand, Bontrager.• Perform footwear sales/market share and competitor analysis to identify opportunities for growth in footwear and helmets in the cycling industry.• Deliver digital marketing and consumer communication on NPI products.• Work with IT and Data Content Management teams to deliver accurate product setup for end user on Trekbikes.com and internal sales database.• Manage product model and part number set up for global orders and consumer facing content. • Deliver purchasing signals to global buyers to ensure the right product mix is in stock for their market. • Set direction for yearly NPIs in footwear. Show less

Waterloo, Wi

• Manage $28M sales territory of prime product, service parts and apparel for Latin American customers.• Work with customers to increase market share through trainings and Best Practices Summits. • Managing vendor relationships to ensure product delivery on time. • Support forecasting of sales quotes with 4-month lead time.• Educate customers on product, digital marketing platforms, and how to grow their business in-country.• Coordinate product and operations training for… Show more • Manage $28M sales territory of prime product, service parts and apparel for Latin American customers.• Work with customers to increase market share through trainings and Best Practices Summits. • Managing vendor relationships to ensure product delivery on time. • Support forecasting of sales quotes with 4-month lead time.• Educate customers on product, digital marketing platforms, and how to grow their business in-country.• Coordinate product and operations training for customers by leveraging Product Management support.• Find new ways to resolve current product or availability issues. Show less

Waterloo, Wi

• Managed $20M in sales of prime product, service parts, and apparel for Asia-Pacific and Middle East distributors.• Collaborated with purchasing to forecast $15 million in prime product, accessories, and apparel for China, Taiwan, and US warehouse inventory.• Hosted Trek University Management Academy by leading bike and apparel retail store owner training seminars to improve customer experience and to capture greater share of end-user purchases.• Hosted and lead customers through… Show more • Managed $20M in sales of prime product, service parts, and apparel for Asia-Pacific and Middle East distributors.• Collaborated with purchasing to forecast $15 million in prime product, accessories, and apparel for China, Taiwan, and US warehouse inventory.• Hosted Trek University Management Academy by leading bike and apparel retail store owner training seminars to improve customer experience and to capture greater share of end-user purchases.• Hosted and lead customers through global trade shows on new product and technologies to increase sales.• Worked with distributors to win market share by sharing best practices in scheduled conference calls to ensure distributors have the right tools for succeeding in their market.• Solved sourcing product errors that may occur during peak season sales.• Coordinated shipments with factories, buyers, vendors and suppliers to ensure product delivery to customers arrives on time.• Collaborated and manage relationships with vendors and customers. Show less

Peoria, Illinois Area

• Global communications leader for all dealer facing web application training material to increase opportunity leads generating 23,000 events a month per dealership.• Quality control owner of web application for 35 global Cat Dealers by providing quick response time on dealers’ web application and data quality issues on a daily basis.• Listened to, solved problems for, and communicated with more than 8 South American dealers about usability of web application and work with subject… Show more • Global communications leader for all dealer facing web application training material to increase opportunity leads generating 23,000 events a month per dealership.• Quality control owner of web application for 35 global Cat Dealers by providing quick response time on dealers’ web application and data quality issues on a daily basis.• Listened to, solved problems for, and communicated with more than 8 South American dealers about usability of web application and work with subject matter experts to drive resolutions.• Organized with internal and external business partners to stay on target and achieve deadlines for web application deliverables.• Developed and implemented change management communication channels for Caterpillar and dealer training on web application products. • Collaborated with cross-functional team to create logic and web functionality using agile learning methodology. Show less

Peoria, Illinois Area

• Participant of Caterpillar's Marketing Leadership Training Program • Product Support and successfully developed agenda, logistics, delivery, support for web applications and customer follow-up Caterpillar customers in North and South America. Train to support the increase of sales in the aftermarket parts business. • Work in Spanish and English with customers to drive solutions for their business. • Lead discussions with product groups to identify quick wins for the… Show more • Participant of Caterpillar's Marketing Leadership Training Program • Product Support and successfully developed agenda, logistics, delivery, support for web applications and customer follow-up Caterpillar customers in North and South America. Train to support the increase of sales in the aftermarket parts business. • Work in Spanish and English with customers to drive solutions for their business. • Lead discussions with product groups to identify quick wins for the identification of more than 130,000 part numbers with 67 different values messages and images for Hydraulic parts to be published in eCommerce. Show less

Oak Creek, Wi

• Communicated new parts introduction for Caterpillar mining products.• Worked cross-functionally to drive solutions for product support reps, globally.• Accountable for creating all customer touch points for Cat branded Wire-Rope, such as Information Release Memo, marketing content for dealers’ Data and Feature sheets, and web presentations enabling salesforce to capture $5M+ in sales.

Oak Creek, Wi

• Analyzed former Bucyrus and supplier contracts during dealer divestiture of Bucyrus business system to Caterpillar's business system and presenting key decision making information to business leaders for aftermarket parts supplier strategy. • Worked with South America's former Bucyrus regions to record parts sales for large mining equipment.

Delafield, Wisconsin

• Lead the international relations division for St. John’s Northwestern Military Academy’s Registrar Office by personally contacting parents to inform and ensure their cadet’s arrival to Wisconsin and worked one-on-one with solving problems about cadet's academic schedules.

• Assisted with compliance testing of IT processes through writing commands for computer programs.• Tested web design on new applications for Project Management.

• Rotated in five business services throughout the summer for greater knowledge of the firm.• Assisted in collaborating information for SAS 70 reports by verifying documents.

Bachelor Of Science In Business, Finance

Activities and Societies: Undergraduate Mentorship Program, 1st Place Winner for Target Case Competition, Truth In Business (TIB), Campus.

Bachelor'S Of Science, Finance And International Business Minor: Spanish

Activities and Societies: Truth in Business (TIB) Undergraduate Mentorship Program Business Association of Multicultural students (BAM).