Andrea G. Tatum, Cpcc, Capm Email & Phone Number

Sacramento, Ca, Us

Sacramento, Ca, Us

I help experienced professionals explore the various careers in Diversity, Equity and Inclusion while helping them gain clarity and confidence about how their skills and experience are transferable into impact driven careers.

Looking for a diversity, equity, & inclusion practitioner to consult with your organization?Looking for a facilitator for DEI workshops and/or speaking engagements?Want to spread the word about an opening for a DEI professional? I’m an experienced DEI practitioner, a marketer, and certified project manager with years of experience focused on inclusion in various sectors, including tech, events, and the arts.

New York, Ny, Us

As the Sr. Director of Corporate Equity Engagement, I serve as a partner and advisor to approximately 40 organizations from various industries including tech, retail, financial services, and construction with headquarters in the Western Region. I help these organizations take Catalyst's research and educational resources and create actionable plans that align to their Diversity, Equity, and Inclusion strategies. I am also a part of Catalyst's Speaker Bureau specializing in Emotional Tax on People of Color.

Seattle, Wa, Us

As the Sr. Manager of Inclusion, I build, scale, and manage the KPIs of our inclusion initiatives, oversee the grassroots Diversity Council and employee groups, and drive the inclusivity and D&I content for our largest customer event of the year. Additionally, I work across the global company as a strategic HR partner, coach, and mentor and help educate employees about the importance of an inclusive company culture.

Seattle, Wa, Us

I am a Senior Event Manager for Tableau Software, the leading provider of fast analytics and data visualization software. At Tableau, our mission is to help people see and understand their data. Tableau enables anyone to easily create and share interactive data visualizations, dashboards and analytics, and can scale to organizations of any size or reach.• Initiated and oversaw the first Diversity & Inclusion program for Tableau’s 17,000 person customer conference• Spearheaded the #visualizediversity campaign that brings together employees and the TableauCommunity to create unique visualizations that celebrate diversity and inclusion as a part of monthly campaigns such as Black History Month, Autism Acceptance Month, Women’s History Month/International Women’s Day, Pride, and Hispanic Heritage Month• Managed all aspects of a nine city product launch road show with over 3200 attendees• Oversee the production of virtual product launch events, such as HyperFest (12K registrations and more than 44k unique views in a week) and New Day for Data Virtual Launch (4K registrations/2150 unique views day of launch)• Develop comprehensive “Event Kits” that enable the global field marketing teams to execute in-person events that increase brand awareness, drive lead and opportunity generation, and assist in converting sales opportunities into closed business• Event Program Manager for Tableau’s annual Government Summit in Washington, DC. Elevated the attendee profile for this event from majority analyst and business users to 2/3 of the audience being decision makers that are line of business leaders and C-levelsSee how Tableau can help you by downloading the free trial at www.tableausoftware.com/trial

Santa Clara, Ca, Us

• Direct global operations and logistics for BD related activities, including roadshows in the US, Japan, China, and Europe; industry events; and conferences such as CES and TU Automotive• Manage ~$1M annual budget, consistently coming in under budget for events• Oversee event sponsorship contract negotiations ensuring premium placements, speaker opportunities, and best available pricing• Conduct research and provide recommendations to executive team for event sponsorships and speaking engagements• Create Gantt charts for events using project management tools such as SmartSheet• Lead all event related meetings with stakeholders and cross-functional teams to guarantee alignment with company goals, event objectives, and responsibilities• Develop detailed project requirement documents for the design team to ensure brand consistency from invitations to room décor to giveaways• Flawlessly coordinate all event details including staff scheduling and accommodations, shipping freight, creating detailed floor plans, procuring giveaways, and ordering catering• Deliver post-event analysis and lessons learned to key stakeholders to close out all events• Use event management software to create custom landing pages, track responses, and check-in attendees on-site• Produce email marketing campaigns to promote upcoming events using MailChimp

San Francisco, California, Us

• Planned 3-4 events weekly to build new client users in the company’s largest market • Conducted training workshops for professionals in the beauty industry• Used a variety of traditional marketing and sales tactics to drive supply• Developed and tested consumer growth initiatives• Community Management

Hallandale, Florida, Us

Part-time fitness instructor. Keeping my body and mind toned while helping others reach their fitness goals.

San Francisco, California, Us

• Planned and managed logistics SF Pride, Dia de los Muertos, Chinese New Year, meet-and-greets with musicians, and multiple free outdoor concerts each year• Developed 360-degree strategic marketing plans that include digital marketing, print, direct mail, radio, and out of home advertisements that result in over $20M in revenue each season• Exceeded “Winter Sale” revenue goals by more than 60% and increased overall capacity by 5%• Oversaw communications content calendar• Identified target markets and demographics for individual campaigns and promotions• Worked with creative team to produce interesting and effective content for print, web, and email campaigns• Project manager for unique ad hoc projects

San Francisco, California, Us

• Managed promotions with Goldstar, TravelZoo and other partners to increase revenue and meet single-ticket sales goals• Copywriter for radio spots and email newsletters• Oversaw community outreach including revitalizing the college student ticketing program

While specializing in wedding planning, A Gardenhire Event is a full-service event management company. -Manage all logistics for large and small scale events including conferences, corporate parties, and weddings-Oversee arrival of caterers, rental companies, photographers, florists and any additional vendors-Provide exceptional customer service by being able to accommodate last-minute requests-Develop a genuine relationship with clients and get a clear understanding of their needs and wants so that I can make quick decisions on their behalf and be able to proactively eliminate errors that can occur during events with out them being alerted

- Keep up-to-date records of sensitive and often confidential donor information using Theatre Manager - Assist patrons with ticket purchases and exchanges- Coordinate logistics for events such as LGBT Holiday Party and House of Pong Party

- Supported Community Manager with executing successful new user events that helped generate more than 4K new app users- Educated new users on how to get the most out of the app- Helped manage loyalty events for existing Scoutmob users and sponsors

- Created successful marketing plans leading to multiple sold-out shows and the second highest single ticket sales on a show in the theatre’s 30-year history- Directed the redesign of an archaic website that included a better user experience and easier sales transactions- Implemented marketing campaigns through social media, print, radio, and email campaigns- Developed a logo competition that increased Facebook “likes” by 106% in six months- Coordinated Polo fundraising event with Managing Director and Board of Trustees Event Committee- Wrote all media relations content including press releases and media alerts- Implemented a 30th anniversary season celebration

Atlanta, Ga, Us

- Planned and executed more than 40 events each year including red carpet opening nights, donor events, and community outreach booths - Managed logistics including hotel and transportation for celebrities such Nancy Sinatra, Ben Vereen, Star Jones, Jackee Harry, Jennifer Nettles, Tina Sloan, Twyla Tharpe, and Outkast- Oversaw interns and volunteer staff for in office and off-site event activities- Coordinated and trafficked all advertising campaigns for print, radio, web, and TV- Managed budgets, invoices, and reconciled expenses for marketing department- Part of a team that generated more than $2M in sales in one season- Coordinated workflow with graphic designer for marketing and promotional collateral

Atlanta, Ga, Us

· Executed more than 40 promotions/events each year including red carpet, celebrity events· Coordinated and trafficked all advertising campaigns for print, radio, online and TV· Designed and delivered 3 to 7 e-marketing newsletters weekly· Managed $750K budget and expenses for marketing department· Project liaison and workflow supervisor for outside agencies· Supervised internship program

Nashville, Tn, Us

· Initiated and managed e-marketing campaigns· Introduced, developed and executed social media marketing including MySpace and Facebook· Managed all donation requests of tickets · Maintained schedule of all internal and external signage · Aided with front desk relief and some clerical duties

· Trained all new employees on terminal use· Taught weekly classes on importance of customer service, loss prevention and safety· Provided HR assistance in hiring process

Nashville, Tn, Us

Helped setup and execute various promotional events and live remotes. Worked with promotions managers and director to build contests.

Bachelor Of Science, Advertising/ Pr

Education record