Junxion Strategy is an international social impact consultancy that supports leaders of the next economy. For over 20 years, Junxion has been advising on strategy, sustainability, and social impact, building a global portfolio of clients that include some of the world’s most courageous and generative brands—adidas, Doctors without Borders, MEC, Reconciliation Canada, and United Nations, to name a few. Junxion has also helped more companies achieve B Corp certification than any other consultancy.From offices in Vancouver, Toronto, and London, UK, Junxion has served clients on five continents, helping define their purpose, plan their impact, tell their stories, and embrace accountability.

Junxion is a proud member of Social Venture Circle and the Wellbeing Economy Alliance, and is an award-winning, Certified B Corp.

I help businesses improve and develop their online presence. With small businesses, I deliver a one-stop shop website production and writing service, using Wordpress to deliver clean, modern, interactive websites that clients can then maintain. For larger organisations, I specialise in critically reviewing current websites, setting strategy and development plans, and redeveloping website structure and content.

I provide online communications and marketing advice for Secantor.

I launched and maintain a food blog – www.tenmorebites.com – where I regularly post recipes and photographs of adventurous, accessible family food.

I set the strategic direction and led the team responsible for ensuring a high-quality website that allowed our professional and lay audiences to search, read, comment on, download and order NICE guidance. My achievements included:• Creating a genuinely user-focused website to meet the needs of NICE’s diverse audiences by commissioning user research, facilitating stakeholder workshops and building user requirements into design. • Major site improvements through ongoing service developments, such as revamping the site search or introducing an online shopping basket, as well as two major website re-designs with full content migration.• Creating and implementing NICE’s first metadata standards for describing and indexing its online content and improving its discovery through search; our standards were used as a model by other NHS organisations.• Developing a strategic and policy framework that ensured the site met the highest standards and evolved to meet the rapidly changing needs of the organisation and users.

The HDA was a special health authority responsible for developing the evidence base for improving health and reducing health inequalities in England. It merged with NICE in 2005.I maintained the HDA corporate website and intranet and project managed site redesigns, wrote the weekly staff newsletter, and contributed web-related articles and reviews to our bi-monthly magazine, Health Development Today. I chaired the multimedia strategy group and wrote the agency’s multimedia strategy and supporting policies. I led a complex politically sensitive website rationalisation project to reduce the number of HDA websites from 26 to 7 in preparation for the NICE merger.

The HEA was England’s lead body in health promotion, helping people make sustainable improvements in health and reducing health inequalities. I worked with teams across the HEA to develop content for HEA website projects, such as the Wired for Health suite of health education sites for schools and the Our Healthier Nation government portal site. Part of the project team that launched the NHS Direct Online portal, I planned, wrote and delivered the Healthy Living section of the website.

Launched in 1995, BT Internet grew to become the UK’s largest Internet service provider during my time there. I managed two websites at BT Internet – an external marketing site, and a members-only site supporting 175,000 customers. Wrote news articles, created and updated web pages in HTML (no cms back then). Promoted service developments, answered customer email, and monitored newsgroups. Helped customers create their own home pages, and designed interactive training materials to reduce support calls. Wrote policy documents, and sat on the Internet Watch Foundation management board. Delivered two complete site redesigns, which involved converting hundreds of pages of content.

Working in project teams, I wrote, edited and produced Eyewitness CD-ROMS (History of the World, Cat, Bird, and Earth). Commissioned work from consultants, storyboarded animations and videos, designed games and quizzes and wrote narrations. Worked on the British Medical Guide editing copy, and tagging SGML text.

I wrote proposals, liaised with clients, and led projects, managing teams of editors and designers. We produced materials for a wide variety of government, software and business clients. I developed online help systems using Windows-based software. I wrote training materials, speeches and promotional literature. I taught one-day workshops on plain language and improving writing skills.