Andrea Moore Email & Phone Number

Salt Lake City, Ut, Us

Boston, Massachusetts, Us

Strategy and execution of customer messaging to community oncology providers, payers, and patients across multiple channels.

Boston, Massachusetts, Us

Engaged with precision oncology customers to uncover, articulate, and apply insights to drive communication strategies and business plans that deliver revenue and transformative customer experiences.Led D2C communications, including patient educational programs, website, and omni-channel tools, with the goal of broadening awareness and access to genomic testing.Developed and executed strategies to expand and optimize US payer coverage and reimbursement for Foundation Medicine’s portfolio of tests.Drove targeted and effective pull-through of payer coverage, resulting in commercial business impact and effective, targeted sales activities.

Waltham, Massachusetts, Us

Created marketing strategy for $86M global diagnostic portfolio focusing on pediatric genetics, hereditary cancers, cardiology, and neurology.Commercially responsible for new product launches, including urWGS for babies in the NICU, and enhancements of existing products, such as updating guideline-driven gene lists for rare disease diagnostics, using data analytics to identify market opportunities across the Americas, Europe, and Asia.Developed positioning and messaging for clinical genomics products.Drove VoC market research, competitive reporting, and user experience initiatives.

Waltham, Massachusetts, Us

Launched new indication for PrismRA, expanding patient access to novel technology by 400%.Led highly talented team ensuring right message, positioning, and sales were targeted for PrismRA, a precision medicine biomarker test. Developed product value suite, including core product value presentation, ensuring it provided meaningful clinical and economic content.Responsible for analytics that drove sales strategy, product marketing to providers, and market access stakeholder messaging to allow growth and increase utilization.Revitalized policy initiatives to enable extensive reimbursement and medical coverage.Worked collaboratively with medical affairs on publication planning and education strategies, developed content and moderated advisory boards. Worked with market access teams to guarantee organizational alignment on product strategy and content.Formulated and deployed business strategies to increase performance, profitability, and business growth. Reviewed completed work to verify consistency, quality, and conformance to creative plans.Performed market opportunity assessments and provided recommendations on appropriate next steps to ensure future product portfolio launches and to enhance patient services.

Waltham, Massachusetts, Us

Successful product launch of PrismRA, a novel precision medicine biomarker test for rheumatoid arthritis therapy selection. Oversaw PrismRA product marketing, ensuring that portfolio messaging and diagnostic development were fostering a positive customer experience within a fast-paced, performance-driven start-up culture.Designed ideal customer profiles and target personas to better focus marketing strategies.Created innovative and strategic solutions for expedited market access for PrismRA.Arranged compelling product messaging and positioning to enhance sales and drive product engagement.Leveraged trends in customer marketplaces to shape solutions and approaches.

Salt Lake City, Utah, Us

Successful product launch of GeneSight, a vital pharmacogenomics depressive disorder product.Initiated market research studies, directed operations, and reviewed findings to optimize marketing approaches.Enhanced patient access to healthcare by designing narrative tools that better-explained oncology and precision medicine products.Developed and drove product strategy for oncology and behavioral health products to improve test reimbursement.Created competitor profiles for molecular diagnostic testing products.Identified, implemented, and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends, and costs.

Salt Lake City, Utah, Us

Initiated overall product knowledge ensuring robust client understanding and refined messaging for the team, specifically in prostate cancer, melanoma, and lung cancer disease areas.Directed market planning and research to identify new business opportunities. Successfully identified marketing channels for various projects and then managed those projects.Designed web content for entire reimbursable portfolio.Created content spanning customer journey in support of sales activities, from account planning to negotiation.Provided oversight and collaboration through excellent documentation, organizational skills, analytical thinking, and professional communication.

Princeton, New Jersey, Us

Handled marketing communication campaigns with an emphasis on bioanalytical, central laboratory, and clinical pharmacology contract research services, utilizing segmentation principles to develop effective messages.Measured and reported on marketing campaign performance, gained insights, and compared results against goals to identify strengths and weaknesses.Earned Eloqua master certification for marketing automation and digital campaign development.

Burlington, North Carolina, Us

Developed strategic business plan for the marketing department targeting the pharmaceutical life sciences and biotech industries.Responsible for B2B marketing communications for two brands within corporate portfolio, operated in global environments such as China, Singapore, Belgium, and North America.Executed marketing plans to increase branding exposure, customer traffic, and sales.Creatively developed and coordinated all corporate events, over 55 yearly.

Salt Lake City, Utah, Us

Developed and implemented marketing plan, marketing strategy, visual identity, and branding initiatives that differentiated our organization within the pharmaceutical life sciences and biotechnology contract research environment.

Salt Lake City, Utah, Us

Initiated the launch of a new digital product, ARUP Consult®, a test selection support tool with more than 2,000 laboratory tests categorized into disease-related topics and algorithms to aid in physician decision making and appropriate test utilization across virology, infectious diseases, molecular diagnostics, and oncology.

Salt Lake City, Utah, Us

Wrote, edited, and designed nationally focused corporate brochures, pamphlets, press releases, and technical publications, including an 840-page laboratory guide and 200-page pediatric guide, targeting physicians, hospitals and smaller regional laboratories, and tackling topics such as testing for virology, molecular diagnostics, infectious diseases, and oncology, among others. Developed corporate-wide branding strategy and education initiatives, including continual review of all external documentation. Coordinated corporate photography and video projects. Oversaw corporate event planning, from décor and entertainment to promotion.

Salt Lake City, Utah, Us

Edited 16 magazines and 130-page AdNews GreenBook, as well as wrote more than 30 feature stories in both AdNews and Action West magazines, per year. Served as project manager during production, overseeing all aspects of the magazine from developing print signatures, updating storyboards, collecting display ads within time-sensitive deadlines, proofing bluelines, and press checks.

Bachelor Of Arts, Double Major

Master Of Arts

Education record

Education record

Education record