Andrea Julaton Email & Phone Number

San Diego, CA, US

• Developing comprehensive digital marketing measurement frameworks for top-tier clients that alignbusiness goals with digital measurement outcomes, starting from initial data utilization and maturityassessments to.
• Leading a team of data specialists to ensure a full-funnel approach to measurement including scalabledata portability, advanced analytics, media mixed modeling, incrementality testing, and visualizationsolutions
• Contributing to the Data Strategy & Analytics leadership team and cross-functional tiger teams bystandardizing high-quality cornerstone solutions for consistent and efficient client delivery, creatingfoundational.
• Providing expert guidance and escalation support to junior data strategists, ensuring high-qualitydelivery within the team’s client portfolio and fostering their professional growth
• Contributing to company blog as measurement strategy subject matter expert on behalf of the DataStrategy & Analytics team

• Acted as primary relationship owner for a large portfolio of clients, working with them to help identify digital data opportunities, define KPIs, and develop immediately actionable project plans around proposed.
• Collaborated with client stakeholders from business, marketing, content, and BI teams to understand current challenges and business objectives, and offered recommendations across the entire Google Marketing Platform.
• Oversaw projects across the client portfolio to deliver high-quality support, documentation, training, and reporting in a timely manner
• Continued management and maintenance of all aspects of Google Analytics implementations, including tag management system configuration, data governance documentation, quality assurance testing, and report validation
• Mentored and trained junior analysts in technical, business, and professional duties of the Digital Analyst role

San Diego, CA (remote)

• Worked with clients to understand their business goals and provide tactical execution support for digital analytics needs.
• Implemented Google Analytics tracking via Google Tag Manager for client portfolio, including custom data models, technical development specifications, tag development, quality assurance work, and report validation.
• Distilled strategic insights based on the analysis of data collected, organizing them into easily digestible visuals/narratives in dashboards, and presenting findings and recommendations to optimize advertising.

San Diego

• Program evaluation
• Market share/size estimation
• Targeting for new product development
• Customer segmentation
• Sales performance tracking
• Demand planning & management, including forecast accuracy tracking and scenario planning

Carlsbad, CA

• Served as a lead analyst and subject matter expert for multiple clients
• Managed a team of direct reports, delegated tasks, and worked with them to develop and drive toward goal plans
• Developed and maintained DRTV web attribution models to track the progress of clients’ direct TV campaigns and subsequent impact on web presence, and made recommendations to facilitate real-time media optimization
• Hosted internal company workshops to promote analytic capabilities and resources held by the Analytics team
• Coordinated with client services and technical resources to improve reporting processes
• Utilized Google Analytics to track digital campaigns and report on user demographics and various digital KPIs

Carlsbad, CA

• Served as a lead analyst and subject matter expert for multiple clients
• Maintained DRTV web attribution models to track the progress of clients’ direct TV campaigns and subsequent impact on web presence, and made recommendations to facilitate real-time media optimization
• Conducted analyses to assess media landscape (market share, competitive intelligence), using Rentrak and Nielsen audience measurement solutions
• Developed custom target audience profiles by leveraging various analytic tools/applications, including GfK MRI survey data and Acxiom Personicx segmentation data
• Translated and displayed data using visually compelling, client-ready presentations
• Led meetings to offer analytic insights in a clear and professional manner that resonated with both technical and non-technical audiences

Carlsbad, CA

• Conducted analyses to assess media landscape (market share, competitive intelligence)
• Developed custom target audience profiles by leveraging various analytic tools/applications, including GfK MRI survey data
• Accurately tracked the progress of clients’ direct TV campaigns and made recommendations to facilitate real-time media optimization
• Translated data into visually compelling, client-ready presentations that offered analytic insights in a clear and professional manner resonating with both technical and non-technical audiences
• Provided analytical support to other departments and clients as needed

Laguna Niguel, CA

• Maintained monthly dashboards for Irvine Company Apartment Communities to monitor social sentiment and loyalty metrics across various social media platforms
• Provided quarterly competitive landscape assessments for Irvine Company Apartment Communities and compiled reports to detail competitor website features and capabilities
• Conducted research on best practices in customer experience and e-mail design; consolidated findings to present to Lightswitch CEO
• Utilized web analytic tools to measure traffic data and user demographics for Lightswitch’s Facebook page

Pasadena, CA

• Compiled clients’ direct mail campaign results and generated various reports recording performance metrics to be used for Direct Marketing analysis (direct mail acquisition and cultivation, direct-response television.
• Developed and coordinated house mailing schedules based on relevant customer segmentation for direct mail campaigns via Excel and proprietary databases
• Played an integral role in the design and implementation of a new proprietary database intended to process client campaign results more efficiently; led multiple training sessions on the system
• Served as liaison to the Strategy & Analytics department in the analysis of Digital Marketing campaigns by utilizing Blackbaud to track conversion rates of banner ad hits to donations

Ma, Social Science - Demographics And Social Analysis

Relevant Coursework: Graduate Statistics, Populations, Introductory/Intermediate GIS (Geographic Information Systems), Demographic.

Bachelor Of Arts (B.A.), Sociology

Minor in Biological Sciences