Bronte Lamirand Email & Phone Number

Remote

Account: Peacock TV

Remote

Develops and executes paid media strategy to align with B2B and B2C client goals through Google Ads, Microsoft Ads, Facebook, and LinkedIn advertising.

Remote

• Built a reputable freelance business through strong, long-lasting client relationships and expertise
• Work portfolio includes both B2B and B2C clients
• Strategically address client success goals by creating and implementing specialized marketing and digital advertising plans
• Provide on-going expertise on branding, marketing, and business development to contribute to client success
• Acts as Marketing Director for a small business client. Develop and execute all marketing functions by managing marketing campaigns, digital advertising campaigns, sponsorships, product launches, and client collateral
• Establish B2B sales strategy, analyze sales and educate company on best practices for a 100% revenue increase year over year

Remote

Builds and manages up to 100 native, video and display advertising campaigns within a demand-side platform for clients Analyzes campaign data to make educated optimizations resulting in month over month KPI performance improvement Utilizes internal analytical tools and reporting to make useful insights on campaign strategy

Greater Denver Area

• Managed 50+ relationships with buyers of Private Marketplace and buyers of mobile/desktop tag based programmatic video Inventory
• Grew account revenue by 100% month over month by upselling, cross selling, and understanding client needs
• Built strong relationships by offering a consultative approach and providing clients valuable insights
• Served as client’s main point of contact for day to day requests including ad placement trafficking and optimizations
• Analyzed campaigns and utilized business strategy to identify opportunities of growth and improvement

• Planned and managed $10k-$2m budgets to meet telecommunication B2B and B2C client initiatives with efficient use of advertising funds
• Analyzed campaigns and provided detailed weekly, monthly and annual reporting with valuable insights for optimizations
• Evaluated digital vendors and negotiated buys to find best performing partners
• Introduced new digital tactics to media plan to meet client goals
• Oversaw and trained team members in media planning and buying programs, digital strategy, and traditional media tactics

Southfield, MI

• Assisted in development of annual media plans by analyzing broadcast, print and digital mediums to meet market budget with optimal reach
• Gathered data and writes POVs to reach client goals through media recommendations for restaurant client
• Handled insertion orders, billing reconciliation, flowcharts, and competitive reports
• Aided in plan execution by planning strategy and inputting media buys, specs, and support data of process requirements
• On boarded healthcare and health insurance client and produced a rebranding launch campaign in two months

East Lansing, Michigan And London, United Kingdom

• Assist in educational planning of Winter Break London Study Abroad for international marketing courses
• Lead 34 students through business meetings, courses, and cultural experiences while in London
• Oversee logistics and details of trip before and while abroad

Greater Detroit Area

• Assisted Inside Sales Representatives on multiple accounts by entering purchase orders, managing inventory, and ensuring customers are satisfied
• Conducted a study to find Ken-Mac’s most profitable vendor
• Shadowed multiple outside sales calls
• Assisted the development of a new sales territory by researching companies in areas of opportunities, creating an organized spreadsheet for an effective CRM tool, and calling on these companies
• Created multiple marketable documents to better show Ken-Mac Metals machine processes, safety protocol, and invoicing procedure
• Attended and kept minutes for several managerial meetings with customers, vendors, and within the company

Southfield, MI

• Assisted in staffing IT professionals for the AT&T and Ford accounts
• Developed efficient methods to maximize number of potential candidates contacted
• Executed strong organizational skills to handle several job orders

Macomb, MI

• Promoted to Head Bartender of Special Events & Assistant Manager
• Assisted Event Coordinator to achieve ideal affairs for the customer and staff
• Handled inventory, customer complaints, and closed out daily sales
• Initiated restaurant advancement by proposing and generating new ideas to increase sales and profits
• Trained new servers to create a staff with excellent service