Courtney Alvey Email & Phone Number

Greater Chicago Area

Chicago, Illinois, United States

Oversee holistic digital media strategy for brands with multi-location/franchise business models in the healthcare and auto care verticals. Collaborate with media directors to iterate upon existing performance media strategy and continue maturation of clients’ marketing programs. Guide workflows for team of 25 FTEs, including two direct reports, increasing.

Chicago, IL

Developed brand- and acquisition-focused strategies and coordinated delivery of media campaigns. Managed budget flighting & tracking for major FinServ brand with digital media spend exceeding $100MM annually. Collaborated with media managers to expand brands’ marketing programs into incremental tactics like digital out-of-home and platforms including.

Chicago, Illinois, United States

Designed full-funnel digital strategies for brands in the financial services, CPG, public sector, and natural food verticals. Built client relationships and oversaw delivery of omnichannel marketing programs for nine brands simultaneously. Managed work of ten global teammates and facilitated career growth of two direct reports.

Chicago, Illinois

Contributed to the development of full-funnel digital marketing strategies for clients in the CPG and financial services spaces. Liaised with clients and coordinated with channel delivery teams to deliver results across the digital arena, including paid search, SEO, programmatic, paid social, affiliate and Amazon advertising. Managed budgets using.

Indianapolis, Indiana

Developed digital marketing strategy for regional brands in the restaurant and transportation spaces. Wrote organic social media content using artificial intelligence to increase post engagement.

Indianapolis, Indiana Area

Developed organizational processes for small web development start-up. Maintained client relationships while facilitating client requests with internal delivery team. Managed project timelines and resource allocation.

Indianapolis, Indiana

Directed company’s efforts in strategic planning, including leading discovery process, developing surveys on behalf of clients, analyzing data, conducting stakeholder interviews, pinpointing brand positioning and making tactical recommendations. Wrote comprehensive communications plans to lead clients and coworkers in tactical execution. Created project.

Indianapolis, Indiana Area

Managed company’s largest account by maintaining detailed records for more than 500 campaigns at varying stages. Developed procedures for incorporating project management software with existing company processes. Administrated use of project management software for team of 20 publicists to ensure the whole team met strict deadlines and campaigns continued.

Indianapolis, Indiana

Provided exceptional service for client in the publishing industry by managing more than 20 campaigns for independent authors in all genres to develop them as professionals and experts in their field as a result of successfully managing the following tasks: - Media relations: researched current events, created strategic campaign plans, wrote and edited.

Indianapolis, Indiana Area

Assisted senior account executive by writing press releases and op-eds, compiling targeted media lists and pitching media via phone and email.

Anderson, IN

Wrote university press releases after developing story ideas and conducting interviews. Other responsibilities included research and acting as a liaison between the student-run agency’s clients and other organizations.

Anderson, IN

Facilitated college visit days for the approximately 1,000 prospective students who visit the university’s campus each year. Managed a team of six students, assembled student panels, and interacted with parents as a representative of the university.

Anderson, IN

Hosted prospective students overnight, provided tours and entertainment for students, communicated with students after overnight visits

Indianapolis, Indiana Area

Acted as an integral member of the public relations team equivalent to an assistant account executive. Participated in client status meetings, interviewed staff members for written pieces, and drafted press releases. Pitched for a multi-campus statewide university and one of the largest commercial real estate companies in the state. Created social media.

Rochester, IN

Mentored campers ages five to 18 while leading games, songs, Bible studies, group building sessions, and various wilderness activities. Supervised pool time using American Red Cross lifeguarding skills.

Whiting, IN

I was responsible for making sure each customer had a great experience every time. Aside from taking and delivering orders, I was also able to hone my interpersonal skills.

Bachelor Of Arts, Marketing: Integrated Marketing Communications, Public Relations

Activities and Societies: Bound (human trafficking awareness group) - founding member & secretary (2010-2012), PRSSA - historian and.

Academic Honors Diploma

Activities and Societies: Swim team, orchestra (officer), concert choir, honors program, National Honor Society, National Society of High.