Andrea Kockler, Bsie, Mba Email & Phone Number

San Marcos, California, United States

San Diego County, California, United States

• Provided Product Management Leadership for the hardware engineering teams, driving product strategy, customer requirements, and ensuring timely delivery of assets.
• Created product roadmaps, competitive compares and collateral for automatic fare vending products, ticket validators, and passenger fare gates.
• Drove product requirements and ensured products were designed for usability, adhering to all Accessibility regulations.
• Managed 3rd party development of Demo Gate assets and implemented training for engineering, business development and marketing teams.

• Managed over $275M Consumer Printer Portfolio (~5M units/yr.) including Deskjet, ENVY, Officejet, Tango, and Sprocket printers.
• Grew share in a declining market to 60%, through the successful execution of a portfolio strategy.
• Led Roadmap Reviews and NPI Teams for a variety of products resulting in coordinated strong product launches.
• Launched HP’s first Sprocket smartphone printer and HP’s first TANGO connected home printer, receiving Director’s Award for Marketing Excellence.
• Drove new innovative and go-to-market (GTM) strategies with focus on millennials.

• Structured newly defined role of Portfolio NPI Manager to ensure strong influence with key partners and defined new processes for successful product launches.
• Created GTM Timeline mapped to Product Life Cycle that outlined key marketing deliverables, dates and contacts ensuring team was setup for streamlined end to end product launches.
• Developed sub brand value propositions, messaging and naming for Consumer Printers.
• Drove and managed GTM plans working closely with Worldwide and Regional Marketing, and Channel Partners for sell-in and launch.
• Mentored new Future Product Managers on all elements of the Product Life Cycle.

• Defined the Consumer Ink Value Pack roadmap and refresh cadence to optimize sales and ink connect rate to printer.
• Met $19M Incremental Revenue goal by driving print relevancy.
• Developed Idea Book for customers by managing research agency and customer insights to match content and graphics with customer needs.

• Drove marketing strategy and GTM plans for HP’s first Cloud Storage and Content Management Solution for small business and home.
• Oversaw all aspects of marketing including insights, definition, CRM, and analytics.
• Developed the marketing plan to launch HP’s first business printer with web connected apps.

• Managed Consumer Printer naming, positioning, and messaging. Worked with HP Corporate to develop a new brand architecture for HP’s Lifestyle Products, including HP’s first ENVY printer. Oversaw Deskjet designs to meet.
• Developed communication strategy for HP ePrint solution – “Print from Anywhere”, which remains a key mobile print message.
• Successfully led 2009 design refresh for Consumer Printers.
• Delivered exclusive Photosmart designs for Apple and Best Buy—resulting in product sales >150% of forecast.

• Launched HP’s first individual ink cartridge (IIC) consumer printer and managed the single function portfolio.
• Drove key product and pricing decisions for hardware and supplies for new IIC products.
• Managed a 4.7M units/yr single function consumer print category.
• Drove overall increase in HP market share and profitability, by the reallocation of resources and funding resulting from in-depth market analysis.

Mba, Marketing

Bachelor Of Science - Bs, Industrial Engineering