Andrea Lane Email & Phone Number

California, United States

Greater Los Angeles Area

Write, edit and publish web content, print ads, press releases, e-newsletters, landing pages and blogs for a variety of clients including:• Green Scene Landscaping & Pools, Chatsworth, CA• IVini Wine Distribution, Woodland Hills, CA • Ensearch Recruitment, Los Angeles, CA• Redbooth Productivity Software Tools, FL• AssetMark Financial Consulting, Concord, CA

> Multi-Channel Marketing Campaigns> Social Media> Digital Content Management> Web Development for Interactive Sales Incentive Campaign> Direct Mail Campaigns > Loyalty Promotions

Sausalito

Developed and executed annual marketing plan. Planned, tested and implemented marketing initiatives that generated new business and increased retention sales via:> Email> Direct Mail> Annual Catalog> Quarterly E-newsletter> Conference Exhibits & Events> E-Commerce Website Development & Launch

> Direct marketing materials for the Visa credit and check card sponsorship promotions> Acquisition, activation and conversion/retention direct response for Visa's member banks, including Wells Fargo, Bank One, and First Union.

Created award-winning direct mail packages, sales materials, collateral, ads, and web copy for a variety of magazine publishers and retailers, including Macy’s catalog, Inc., Forbes, National Geographic, Sunset magazine, McCalls, Parents, YM (Young MIss), child magazine, Gamepro, PCWorld, Macworld, Entrepreneur, Seventeen, and more.

>Developed subscriber acquisition and retention programs that contributed to an overall 16% rate base increase >Directed subscription launch for Time Warner's Martha Stewart Living magazine, which earned an unprecedented (for the shelter market) 9.0% gross response.>Managed $3 million direct marketing budget.