Andrea Lane

Andrea Lane Email and Phone Number

Copywriter and Project Manager @ Freelance & Contract
California, United States
Andrea Lane's Location
Los Angeles County, California, United States, United States
Andrea Lane's Contact Details

Andrea Lane personal email

n/a
About Andrea Lane

Professional B2B and B2C marketing writer with in-depth direct response expertise

Andrea Lane's Current Company Details
Freelance & Contract

Freelance & Contract

View
Copywriter and Project Manager
California, United States
Website:
h2design.biz
Employees:
10
Andrea Lane Work Experience Details
  • Freelance & Contract
    Copywriter And Project Manager
    Freelance & Contract
    California, United States
    View
  • Freelance & Contract
    Copywriter & Project Manager
    Freelance & Contract Nov 2014 - Present
    Greater Los Angeles Area
    Write, edit and publish web content, print ads, press releases, e-newsletters, landing pages and blogs for a variety of clients including:• Green Scene Landscaping & Pools, Chatsworth, CA• IVini Wine Distribution, Woodland Hills, CA • Ensearch Recruitment, Los Angeles, CA• Redbooth Productivity Software Tools, FL• AssetMark Financial Consulting, Concord, CA
  • Firemans Fund Insurance Company
    Marketing Communications Director
    Firemans Fund Insurance Company Jun 2006 - Oct 2014
    > Multi-Channel Marketing Campaigns> Social Media> Digital Content Management> Web Development for Interactive Sales Incentive Campaign> Direct Mail Campaigns > Loyalty Promotions
    View
  • Scholastic (Formerly Math Solutions)
    Marketing Manager & Lead Writer
    Scholastic (Formerly Math Solutions) 2004 - 2006
    Sausalito
    Developed and executed annual marketing plan. Planned, tested and implemented marketing initiatives that generated new business and increased retention sales via:> Email> Direct Mail> Annual Catalog> Quarterly E-newsletter> Conference Exhibits & Events> E-Commerce Website Development & Launch
  • Frankel & Co.
    Senior Copywriter
    Frankel & Co. 1999 - 2001
    > Direct marketing materials for the Visa credit and check card sponsorship promotions> Acquisition, activation and conversion/retention direct response for Visa's member banks, including Wells Fargo, Bank One, and First Union.
  • Andrealane & Co.
    Copywriter & Creative Director
    Andrealane & Co. 1993 - 1999
    Created award-winning direct mail packages, sales materials, collateral, ads, and web copy for a variety of magazine publishers and retailers, including Macy’s catalog, Inc., Forbes, National Geographic, Sunset magazine, McCalls, Parents, YM (Young MIss), child magazine, Gamepro, PCWorld, Macworld, Entrepreneur, Seventeen, and more.
  • Parenting Magazine--Time Warner Inc.
    Subscription Director
    Parenting Magazine--Time Warner Inc. 1990 - 1993
    >Developed subscriber acquisition and retention programs that contributed to an overall 16% rate base increase >Directed subscription launch for Time Warner's Martha Stewart Living magazine, which earned an unprecedented (for the shelter market) 9.0% gross response.>Managed $3 million direct marketing budget.

Andrea Lane Skills

Direct Marketing Email Marketing Online Advertising Database Marketing Lead Generation Multi Channel Marketing Product Marketing Customer Acquisition Marketing Communications Insurance Integrated Marketing Property And Casualty Insurance Corporate Communications Product Management Underwriting Strategy Marketing Management Marketing Advertising Direct Mail Analytics Market Planning Newsletters Leadership

Andrea Lane Education Details

Frequently Asked Questions about Andrea Lane

What company does Andrea Lane work for?

Andrea Lane works for Freelance & Contract

What is Andrea Lane's role at the current company?

Andrea Lane's current role is Copywriter and Project Manager.

What is Andrea Lane's email address?

Andrea Lane's email address is al****@****fic.com

What schools did Andrea Lane attend?

Andrea Lane attended Uc Berkeley.

What are some of Andrea Lane's interests?

Andrea Lane has interest in Poverty Alleviation, Education, Children, Human Rights.

What skills is Andrea Lane known for?

Andrea Lane has skills like Direct Marketing, Email Marketing, Online Advertising, Database Marketing, Lead Generation, Multi Channel Marketing, Product Marketing, Customer Acquisition, Marketing Communications, Insurance, Integrated Marketing, Property And Casualty Insurance.

Who are Andrea Lane's colleagues?

Andrea Lane's colleagues are Carlin Mumphrey, Mark Lewis, Jason Savolainen, Molly Brady.

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