Andrea Chen Email & Phone Number

Seoul, South Korea

Thinking and writing for the future of futures ✨

Shanghai, China

- Clients include: Google, KraftHeinz, Mondelez, ABInBev (Korea), Perfetti Van Melle, Max Factor, Diamond Producers’ Association (DPA)- Rooting brands in local culture: Uncovered breakthrough local insights to create iconic work for Oreo. Repositioned diamonds among millennials in China. Relaunched Guanghe (a heritage brand of fermented beancurd) for younger audiences. Launched FilGood (ABInBev’s new low-malt beer) in South Korea.- Creative inspiration and thought leadership: Hosted… Show more - Clients include: Google, KraftHeinz, Mondelez, ABInBev (Korea), Perfetti Van Melle, Max Factor, Diamond Producers’ Association (DPA)- Rooting brands in local culture: Uncovered breakthrough local insights to create iconic work for Oreo. Repositioned diamonds among millennials in China. Relaunched Guanghe (a heritage brand of fermented beancurd) for younger audiences. Launched FilGood (ABInBev’s new low-malt beer) in South Korea.- Creative inspiration and thought leadership: Hosted inter-departmental interactive sessions and spoke at client events to share global trends, creative inspiration, and thought leadership on brand building and diversity & inclusion (DEI).- Workshops: Planned and moderated workshops involving cross-functional agency and client teams- Ethnographic Research: Coordinated and contributed to ethnographic research on romantic relationships across China - Effectiveness Awards: Gold, WARC China Strategy 2022 (Special awards: Local Hero Award, Best Generational Marketing Award). Silver, EFFIE Greater China 2021 (Brand/Product Innovation Category). Bronze, WARC Awards for Asian Strategy 2021. Bronze, WARC China Strategy 2023 (Special awards: Audience Growth award). Show less

Shanghai, China

- Clients include: Airbnb, Pernod Ricard China, Siemens, Blackmores, Lil-lets, Mars Wrigley (Integer)- Strategic ownership: Led day-to-day planning on Airbnb, Blackmores and Lil-lets accounts, presenting strategic insights that impacted client decisions- Pitches: Main China contributor on winning global and regional pitch teams.- Shopper marketing (Integer): Reinforced creative work with shopper and channel insights- Cultural insights: Researched and monitored local insights and… Show more - Clients include: Airbnb, Pernod Ricard China, Siemens, Blackmores, Lil-lets, Mars Wrigley (Integer)- Strategic ownership: Led day-to-day planning on Airbnb, Blackmores and Lil-lets accounts, presenting strategic insights that impacted client decisions- Pitches: Main China contributor on winning global and regional pitch teams.- Shopper marketing (Integer): Reinforced creative work with shopper and channel insights- Cultural insights: Researched and monitored local insights and trends, conducting immersion sessions for global clients. Co-researched and wrote “Open Doors” (2015) white paper on home entertaining in China. - Competitor monitoring: Responsible for compilation and analysis of monthly competitor activity reports. Show less

Shanghai

Assisted in all aspects of production at International Channel Shanghai for award-winning bilingual talk show, Culture Matters.Duties include pre-production research, digital design of episode title display, on-set audience management during shoots, post-production editing of sound and video footage, translation, editing and quality check of English/Chinese subtitles.

Singapore

Trafficked and managed agency workflow. Managed and adhered to deadlines according to media schedules.Coordinated meetings and briefings between account executives, creative directors and studio artists.

Seoul

Research for briefs, articulation of meeting notes, planning of meeting logistics.

Assisted in the creation of the news section of the website by planning and commissioning articles, contacting writers etc.

Strategist 2.0 Bootcamp

Dual Ma With Fudan University (School Of Journalism)

Dual Ma With Sciencespo Paris (Ecole De Communication)

Ku Business School + School Of Media And Communications

Bachelor'S Degree

Education record