Andréa Lefler Email & Phone Number

Remote

Remote

- Owned InVision’s content launch strategy and execution, from draft stage to publication, generating over 130 opportunities and $1M+ in ARR.- Created Multi-channel launch strategy for over 20 pieces of gated content. Channels included email, social, paid ads, marketing ops, design, engineering & drift.- Managed key stakeholders to ensure integrated.

- Supported content team with all content execution, including email creation, design, and brand direction, landing page build, and social and ad coordination.- Partnered closely with marketing operations to determine target audiences for content launches, built out a content schedule, and optimized email copy for peak performance.- Managed internal.

- Supported the Strategic sales segment with bespoke marketing campaigns (webinars, events, content, etc.). - Owned internal communication channels to create transparency across marketing campaigns and increase sales & marketing alignment.- Managed and ran InVision’s ABM documentary screening program generating $38K ARR and 5000+ MQLs and set up over 50.

Buffalo/Niagara, New York Area

• Responsible for designing and creating promotional materials for Butter Block, both digital and print.
• Manage social media accounts
• Update and maintain companies’ website via Square Space.
• Create and distribute monthly newsletter through MailChimp informing customers of upcoming events, special product offerings and updates.
• Communicate with partnering restaurants, small businesses, and various vendors to plan special events.

Buffalo/Niagara, New York Area

• Responsible for coordinating the interview process at Rich’s WHQ, handling all communication with candidates, scheduling their interviews, travel, expense reimbursement, etc.
• Built full "Candidate Experience" process for all interviews at Rich Products World Headquarters.
• Create meaningful and engaging copy for job advertisements on all social media platforms.
• Manage LinkedIn relationship with LinkedIn Recruiter platform. Assist in coordinating trainings and facilitated new-user implementation.
• Assist with the facilitation and planning of Rich Products Internship Program; a two month program providing networking events, learning sessions and group activities to our summer interns.
• Support TA team with, career fairs and creative recruiting initiatives.

Buffalo/Niagara, New York Area

• Provide support to Corporate Communications/Operations Coordinator, Regional Vice Presidents and VP of Store Operations.
• Responsible for placing orders for company owned stores, being careful to adhere to budgeting practices.
• Responsible for writing companywide newsletter called “Life News” a weekly newsletter that is distributed to all corporate office employees on company updates, new practices, upcoming changes, employee news, etc.
• Coordinate the monthly reconciliation and payment of all office supply invoices.
• Participate in the onboarding of new LifeStorage properties by ordering and sending supplies from multiple vendors.
• Assist in the marketing process of new store openings, working with outside print vendors on various customer communication materials.

Buffalo/Niagara, New York Area

• Responsible for assisting Merchandising team with developing organizational tools that coordinate product launch initiatives.
• Input bulk program information into data collecting systems.
• Work collaboratively with various departments to coordinate product launch needs.
• Assist with organizing and distributing product for various trade shows.
• Provide help in any areas needed to complete various merchandising projects in timely manner.

Williamsville, NY

• Assisted recruiting staff (accounting, administrative, IT) with all basic functions of recruiting - phone screening, interview prep, candidate selection, etc.
• Responsible for posting advertisements on company website and other job searching platforms for potential job seekers to apply to
• Updated and maintained company website - writing bios, blog posts, job listings etc.
• In charge of creating monthly newsletter highlighting all of AP Professionals news, events and updates for each month
• Answered multi-line phone system connecting with appropriate members within departments
• Organized and imputed candidate data into company database to make information available to all placement managers within office

Buffalo/Niagara, New York Area

• Member team who are responsible for promoting various Buffalo radio stations at locations throughout western New York.
• Work on location for radio station events, live broadcasts and concerts.

• CPR, AED and First Ade certified (May 2012-May 2016)
• Responsible for supervising and ensuring the safety of patrons at recreational facilities
• In charge of organizing and teaching swimming lessons for children 3-14 years of age
• Supervise and distribute jobs to co-workers, and work on lesson planning

Buffalo/Niagara, New York Area

• Creator of new “Ivoclar Vivadent Blog” for USA and Canada, using Wordpress.
• In charge of adding/repurposing articles to Ivoclar Vivadent Blog, “publishing” posts when ready, and connecting them to Ivoclar Vivadent webstie, Facebook and Twitter.
• Responsible for updating and maintaining social media outlets (Facebook/Twitter).
• Responsible for updating and maintaing North American website upon request (adding new products, updating pictures, updating content etc.). Edit site using content management system "Zoolu.”
• Assist with other miscellaneous website/product inventory/photo update needs.

SUNY Fredonia

• Creating a networking culture that allows students to connect on an accessible interesting ethical and quirky variety of social media outlets.
• Utilizes knowledge of the current young adult generation by promoting collegiate events through popular technology and using social media as a creative marketing and advertising strategy

• Part of a selective, small group of students on campus to positively represent Fredonia
• Interact with staff, students, prospective students, and community members at a variety of on-campus events

• Speak highly about the SUNY Fredonia campus, targeting specific rhetoric to most highly engage each group
• Worked with a diverse and consistently changing group of people
• Utilized advertising and public relation skills to best benefit SUNY Fredonia

• Responsible for assisting customers and helping with any of they’re needs.
• In charge of organizing and delegating the seating of the restaurant.
• Manage phone calls, customer service and reservations.

SUNY Fredonia

• Created bulletin boards and marketing techniques to best represent and advocate sustainability awareness in unpredictable places to increase outreach and creative advertising
• Managed and updated social media accounts
• Conducted a staff interview with one of the committee members to promote their own sustainable efforts to the campus community.

SUNY Fredonia

• Publicize for the monthly event, distribute flyers, create a Facebook page and create a different display case each month for the new topic to increase awareness and attendance of campus members
• Contact panel presenters and assist with any needs or concerns prior to presenting at the event
• Present formal introduction at the start of each presentation

Bachelor'S Degree, Public Relations

Activities and Societies: Public Relations Student Association of America (PRSSA), Fredonia Student AmbassadorPublic Relations major.

Bachelor Of Science (B.S.), Public Rleations

Activities and Societies: PRSSA, Student Ambassador