Andréa Lefler Email & Phone Number

Remote

Remote

- Owned InVision’s content launch strategy and execution, from draft stage to publication, generating over 130 opportunities and $1M+ in ARR.- Created Multi-channel launch strategy for over 20 pieces of gated content. Channels included email, social, paid ads, marketing ops, design, engineering & drift.- Managed key stakeholders to ensure integrated campaign deadlines were met while executing on email copy, internal comms, and campaign optimization for future launches & relaunches.- Led co-marketing/partnership programs with top brands like Gartner, Forrester, Microsoft, and more to co-produce webinars, gated content, and videos for lead sharing, opportunity & MQL generation. - Leveraged success metrics, including email performance, MQLs generated, opportunities influenced, and content downloads to improve and build upon existing and future campaign launches & relaunches. - Worked in direct partnership with key marketing and sales stakeholders to align content strategy with the buyers' journey to meet pipeline targets.- Partnered with product marketing and content director to bring defined personas to life (product, design, engineer, marketing, and HR) through guides, handbooks, documentaries, and customer stories.- Created and optimized net-new top-of-funnel persona-specific nurture programs, workshops, and product templates driving 1M users into InVision's core product.

- Supported content team with all content execution, including email creation, design, and brand direction, landing page build, and social and ad coordination.- Partnered closely with marketing operations to determine target audiences for content launches, built out a content schedule, and optimized email copy for peak performance.- Managed internal onboarding of content intelligence platform, PathFactory. Taught and guided the marketing team on how to use PathFactory to increase content visibility and consumption.- Owned strategy and launch of InVision’s documentary, Transformation by Design. Partnered with the engineering, content, and events team to organize a full-scale execution for the public.- Built and managed content relaunch program by analyzing previous content performance and determining ways to optimize and re-share with new and old contacts to increase MQL and opportunity numbers weekly.

- Supported the Strategic sales segment with bespoke marketing campaigns (webinars, events, content, etc.). - Owned internal communication channels to create transparency across marketing campaigns and increase sales & marketing alignment.- Managed and ran InVision’s ABM documentary screening program generating $38K ARR and 5000+ MQLs and set up over 50 personalized screenings for top strategic accounts.- Partnered closely with the events team to run large virtual documentary screenings to AMER, EMEA, and LATAM regions through GoToWebinar.- Liaised between sales teams and customer contacts for all virtual events/webinars and facilitated panelist preparation, presentation organization, and all other event logistics.

Buffalo/Niagara, New York Area

• Responsible for designing and creating promotional materials for Butter Block, both digital and print.• Manage social media accounts • Update and maintain companies’ website via Square Space.• Create and distribute monthly newsletter through MailChimp informing customers of upcoming events, special product offerings and updates.• Communicate with partnering restaurants, small businesses, and various vendors to plan special events.

Buffalo/Niagara, New York Area

• Responsible for coordinating the interview process at Rich’s WHQ, handling all communication with candidates, scheduling their interviews, travel, expense reimbursement, etc.• Built full "Candidate Experience" process for all interviews at Rich Products World Headquarters.• Create meaningful and engaging copy for job advertisements on all social media platforms.• Manage LinkedIn relationship with LinkedIn Recruiter platform. Assist in coordinating trainings and facilitated new-user implementation. • Assist with the facilitation and planning of Rich Products Internship Program; a two month program providing networking events, learning sessions and group activities to our summer interns.• Support TA team with, career fairs and creative recruiting initiatives.• Facilitate candidate background and drug screening process by utilizing third party screening company, First Advantage. Serving as liaison between company and candidate through their screening period.• Responsible for on-boarding process of hiring candidates in ATS.

Buffalo/Niagara, New York Area

• Provide support to Corporate Communications/Operations Coordinator, Regional Vice Presidents and VP of Store Operations.• Responsible for placing orders for company owned stores, being careful to adhere to budgeting practices.• Responsible for writing companywide newsletter called “Life News” a weekly newsletter that is distributed to all corporate office employees on company updates, new practices, upcoming changes, employee news, etc.• Coordinate the monthly reconciliation and payment of all office supply invoices.• Participate in the onboarding of new LifeStorage properties by ordering and sending supplies from multiple vendors.• Assist in the marketing process of new store openings, working with outside print vendors on various customer communication materials.• Schedule and coordinate meetings for executive staff within the office utilizing Microsoft Outlook.• Perform various tasks and assist with other projects for the successful operation of the department.

Buffalo/Niagara, New York Area

• Responsible for assisting Merchandising team with developing organizational tools that coordinate product launch initiatives.• Input bulk program information into data collecting systems.• Work collaboratively with various departments to coordinate product launch needs.• Assist with organizing and distributing product for various trade shows.• Provide help in any areas needed to complete various merchandising projects in timely manner.

Williamsville, Ny

• Assisted recruiting staff (accounting, administrative, IT) with all basic functions of recruiting - phone screening, interview prep, candidate selection, etc.• Responsible for posting advertisements on company website and other job searching platforms for potential job seekers to apply to • Updated and maintained company website - writing bios, blog posts, job listings etc. • In charge of creating monthly newsletter highlighting all of AP Professionals news, events and updates for each month •Answered multi-line phone system connecting with appropriate members within departments•Organized and imputed candidate data into company database to make information available to all placement managers within office• Administer employee paperwork to all new hires such as tax forms, company handbooks as well as submitting employees for drug screens and background checks • Greet and assist clients and candidates with any of their needs within office

Buffalo/Niagara, New York Area

•Member team who are responsible for promoting various Buffalo radio stations at locations throughout western New York.•Work on location for radio station events, live broadcasts and concerts.

•CPR, AED and First Ade certified (May 2012-May 2016)•Responsible for supervising and ensuring the safety of patrons at recreational facilities •In charge of organizing and teaching swimming lessons for children 3-14 years of age•Supervise and distribute jobs to co-workers, and work on lesson planning

Buffalo/Niagara, New York Area

•Creator of new “Ivoclar Vivadent Blog” for USA and Canada, using Wordpress.•In charge of adding/repurposing articles to Ivoclar Vivadent Blog, “publishing” posts when ready, and connecting them to Ivoclar Vivadent webstie, Facebook and Twitter.•Responsible for updating and maintaining social media outlets (Facebook/Twitter).•Responsible for updating and maintaing North American website upon request (adding new products, updating pictures, updating content etc.). Edit site using content management system "Zoolu.”•Assist with other miscellaneous website/product inventory/photo update needs.

Suny Fredonia

•Creating a networking culture that allows students to connect on an accessible interesting ethical and quirky variety of social media outlets.• Utilizes knowledge of the current young adult generation by promoting collegiate events through popular technology and using social media as a creative marketing and advertising strategy

•Part of a selective, small group of students on campus to positively represent Fredonia• Interact with staff, students, prospective students, and community members at a variety of on-campus events

•Speak highly about the SUNY Fredonia campus, targeting specific rhetoric to most highly engage each group•Worked with a diverse and consistently changing group of people•Utilized advertising and public relation skills to best benefit SUNY Fredonia

•Responsible for assisting customers and helping with any of they’re needs.•In charge of organizing and delegating the seating of the restaurant.•Manage phone calls, customer service and reservations.

Suny Fredonia

•Created bulletin boards and marketing techniques to best represent and advocate sustainability awareness in unpredictable places to increase outreach and creative advertising•Managed and updated social media accounts •Conducted a staff interview with one of the committee members to promote their own sustainable efforts to the campus community.

Suny Fredonia

•Publicize for the monthly event, distribute flyers, create a Facebook page and create a different display case each month for the new topic to increase awareness and attendance of campus members•Contact panel presenters and assist with any needs or concerns prior to presenting at the event•Present formal introduction at the start of each presentation

Bachelor'S Degree, Public Relations

Activities and Societies: Public Relations Student Association of America (PRSSA), Fredonia Student AmbassadorPublic Relations major.

Bachelor Of Science (B.S.), Public Rleations

Activities and Societies: PRSSA, Student Ambassador