Andrea Ferrer Email & Phone Number

Orlando, Fl, Us

Orlando, Fl, Us

Orlando, Florida, United States

• Redesign and reformat company website to modernize the front-end display, ensuring an appealing, user-friendly experience for site visitors, while integrating Wix Bookings and Salesforce into the back end for an accurate and seamless job board for users and recruiters• Vectorize/update company logos, along with organizing and maintaining other creative assets for use within the organization• Manage brand’s social presence across Instagram, Facebook, and LinkedIn to engage with community and drive growth by creating eye-catching and relatable content for social media platforms according to brand guidelines and social media trends• Develop visually compelling marketing campaigns that support organizational goals, creating designs and new creative that enhance and elevate the brand’s presence and user interaction

Orlando, Florida, United States

• Led a team consisting of three other Marketing Interns • Developed official brand guidelines to be used company-wide on all marketing materials, both digital and print• Assisted in sourcing candidates for placement across Instagram, Facebook, and LinkedIn• Led company-wide training with other marketing interns about leveraging AI and ChatGPT in everyday work flows• Created brand new content calendar and conceptualize corresponding content to be posted to Instagram, Facebook, Linkedin, and Twitter on a monthly basis• Audited current website and assisted in redesigning new digital experience for clients• Managed and engaged with social media communities across all social platforms

• Utilized innovative technologies and tools to solve client issues and optimize agile, go-to-market efforts, leading to improved performance and ROI• Developed and execute content strategies for social media accounts of 3 clients, resulting in increased engagement and brand awareness• Monitored and analyzed key metrics and performance indicators to assess the impact of social media campaigns and provided data-driven recommendations for optimization• Created compelling and engaging social media content, including posts, videos, and graphics, to promote clients' products and services

Orlando, Florida, United States

• Conceptualize promotional outlines for various sports that include themes, mini games, giveaway items, etc.• Assist in graphic production/editing for flyers and email campaigns for Kids Club using Adobe Photoshop • Participate in in-game operations including selecting contestants for mini games, setting up sporting area, managing lighting scheme, collecting donations, and providing exceptional customer service for hundreds of fans of all ages • Complete various administrative tasks such as organizing promotional materials, maintaining correspondence with donation recipients, and troubleshooting the UCF Knights mobile app

Daytona Beach, Florida, United States

• Monitored and responded to social media comments and accounts for 20 partners using appropriate brand voice• Shot and created brand consistent content for social media platforms such as Instagram and Facebook• Copy wrote engaging captions for social media content• Maintained social media calendars and scheduling of posts on behalf of partners

Ormond Beach, Florida, United States

• Planned and organized social media and email marketing campaigns using HootSuite and MailChimp• Curated branded content geared toward a target audience using programs such as Adobe Creative Suite and Canva• Monitored social media analytics, periodically created reports, and implemented new strategies to increase engagement across all social channels• Assisted in planning internal company events and external sponsorships

Altamonte Springs, Florida, United States

• Employed face-to-face communication skills in dealing with customers of all ages• Trained new employees on best store practices, policies, and procedures