Andrea Marder Email & Phone Number

Analytics was also a segment I oversaw in 2016/7

New York

Account: Walmart• Oversaw operations, activation and strategy for all local media.• Led client contact with media services, brand teams and creative agencies to ensure best in class campaign development and execution. • Managed team of 40+ planners, buyers, and business intelligence associates.• Led project for development of client and agency interactive dashboard. • Delivered results-oriented business building platforms and special efforts.

New York

Recruited to recalibrate in-house agency, implement technology infrastructure and industry best practices.• Developed brand strategies for offline, social, online, PR, and direct marketing campaigns.• Orchestrated media buying and planning of over $100 million• Supervised and handled all national and local television and radio buys• Delivered annual savings/merchandising/added value in excess of $20 million• Activated multi-disciplinary executive team and sales force to align national and local marketing budgets and advertising strategies with key business priorities• Launched the first integrated communications campaign which supported more than 700 locations and rallied over 2,500 employees.• Spearhead innovation within the industry by exclusively securing and marketing product offerings from the premier Sleep Doctor, Dr. Breus. • Developed metrics for measurement of ROI, and established benchmarks for in-depth analysis of sales trends.

New York

Account: TIAA-CREF• Led new business pitch that won the TIAA-CREF AOR account, helping to position TargetCast tcm as an INC. 500 company.• Choreographed award winning innovative high impact brand equity strategies, such as: digital “best of class” applications, “never been done before” premier print units, platforms that personified the brand “for the greater good”, integrated cross media partnerships that creatively tapped into the target’s aperture moments• Engineered all direct response online and offline campaigns from inception to results analysis.• Chief architect of integrated brand campaigns: strategy, planning, buying, events, and back-end metrics for online, emerging, and offline media. • Managed national, local and B2B print AOR efforts (negotiations, planning, buying).• Managed a results-oriented team focused on delivering well executed and rewarding work.• Proactively innovated company programs that embodied the core values of the agency.

Ms, Education

Bba, Marketing