Media Analytics Consultant
CurrentConsultant to strategic media planning, buying and analytics agency, specializing in media effectiveness measurement, optimization, data visualization tool design, and analytics vendor evaluation and management.
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@getivi.com
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3 phones found area 203
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LinkedIn matched
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Sharon Ameri is listed as Media Consultant at Mediassociates, a with 77 employees, based in Weston, Connecticut, United States. AeroLeads shows a work email signal at getivi.com, phone signal with area code 203, and a matched LinkedIn profile for Sharon Ameri.
Sharon Ameri previously worked as Media Analytics Consultant at Mediassociates and Managing Partner at Integrated Visual Insights. Sharon Ameri holds Bs, Economics from Binghamton University.
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Seasoned executive and entrepreneur with a strategic and creative approach to media analytics and video communication gained through more than 20 years of corporate experience, dedication to client service and passion for business storytelling. Specialties: Strategy, Script writing, advanced analytics, marketing mix modeling, advertising research, consumer packaged goods industry, client service and consulting, project management, business development, entrepreneurship, team building, organizational strategy
Listed skills include Customer Insight, Analytics, Marketing Research, Market Research, and 20 others.
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A career timeline built from the work history available for this profile.
Consultant to strategic media planning, buying and analytics agency, specializing in media effectiveness measurement, optimization, data visualization tool design, and analytics vendor evaluation and management.
Integrated Visual Insights (IVI) is an innovative marketing communications agency that combines the disciplines of marketing, video production and application development in one company. IVI helps businesses inform and engage employees and drive action by integrating video storytelling with curated documentation. As IVI’s marketing expert, Sharon is responsible for understanding clients’ business and communication needs and translating that knowledge into engaging business stories that drive organizational action. Sharon brings her experience as a consultant and entrepreneur and her passion for client service to her work, which includes everything from scriptwriting to overall company strategy.
Developed business and delivered research products, including advertising effectiveness measurement and optimization, to CPG corporate clients. Consulted with clients on creative execution, media placement and targeting to improve advertising ROI. Led team of 280 client consultants and modelers with marketing mix, price and promotion, assortment modeling, market structure and other advanced analytic solutions. Led team of 100 client consultants and modelers supporting the P&G marketing mix engagement globally.
Operations and business development executive; senior point of contact to P&G; hired staff and built team.• To boost effectiveness of P&G’s marketing decision making process, cultivated an ROI mindset through consulting and training and leveraged marketing mix models in annual planning. Results: Enhanced discipline; reduced marketing costs; improved ROI. • To strengthen TMG’s competitive advantage, developed new products including retail category and trade models and knowledge management software. Results: Deepened partnership with principal client, P&G; increased revenue.
Led secondary research for Clairol Hair Care and Skin Care categories. Managed supplier relationships. Directed monthly consensus forecasting process.
Led secondary research for fresh and dry bakery and frozen categories.
Project management, modeling and deliverables development; validated ASI copy testing.
Calculated annual contributions for defined benefit pension plans. Passed actuarial exams in calculus, probability and statistics and operations research.
Other employees you can reach at mediassociates.com. View company contacts for 77 employees →
Lauren Leitch
Colleague at MediassociatesMerrimack, New Hampshire, United States
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Luke Cardita
Colleague at MediassociatesPoughkeepsie, New York, United States
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Phil Zoppi
Colleague at MediassociatesNew York City Metropolitan Area, United States
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Christy Tobin
Colleague at MediassociatesNorwalk, Connecticut, United States
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Laura Kerton
Colleague at MediassociatesSouthbury, Connecticut, United States
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Jonathan Walton
Colleague at MediassociatesSandy Hook, Connecticut, United States
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Marie Minogue
Colleague at MediassociatesDanbury, Connecticut, United States
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Christy Tobin
Colleague at MediassociatesNorwalk, Connecticut, United States
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Marci Sovitsky
Colleague at MediassociatesNew York City Metropolitan Area, United States
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Ari Rexhepaj
Colleague at MediassociatesFairfield, Connecticut, United States
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Quick answers generated from the profile data available on this page.
Sharon Ameri works for Mediassociates.
Sharon Ameri is listed as Media Consultant at Mediassociates.
AeroLeads has found 2 work email signals at @getivi.com for Sharon Ameri at Mediassociates.
AeroLeads has found 3 phone signal(s) with area code 203 for Sharon Ameri at Mediassociates.
Sharon Ameri is based in Weston, Connecticut, United States while working with Mediassociates.
Sharon Ameri has worked for Mediassociates, Integrated Visual Insights, The Nielsen Company, The Modeling Group, and Clairol.
Sharon Ameri's colleagues at Mediassociates include Lauren Leitch, Luke Cardita, Phil Zoppi, Christy Tobin, and Laura Kerton.
You can use AeroLeads to view verified contact signals for Sharon Ameri at Mediassociates, including work email, phone, and LinkedIn data when available.
Sharon Ameri holds Bs, Economics from Binghamton University.
Sharon Ameri is listed with skills including Customer Insight, Analytics, Marketing Research, Market Research, Fmcg, Advertising Research, Consumer Behaviour, and Nielsen.
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