Sharon Ameri Email & Phone Number

Consultant to strategic media planning, buying and analytics agency, specializing in media effectiveness measurement, optimization, data visualization tool design, and analytics vendor evaluation and management.

Integrated Visual Insights (IVI) is an innovative marketing communications agency that combines the disciplines of marketing, video production and application development in one company. IVI helps businesses inform and engage employees and drive action by integrating video storytelling with curated documentation. As IVI’s marketing expert, Sharon is responsible for understanding clients’ business and communication needs and translating that knowledge into engaging business stories that drive organizational action. Sharon brings her experience as a consultant and entrepreneur and her passion for client service to her work, which includes everything from scriptwriting to overall company strategy.

Developed business and delivered research products, including advertising effectiveness measurement and optimization, to CPG corporate clients. Consulted with clients on creative execution, media placement and targeting to improve advertising ROI. Led team of 280 client consultants and modelers with marketing mix, price and promotion, assortment modeling, market structure and other advanced analytic solutions. Led team of 100 client consultants and modelers supporting the P&G marketing mix engagement globally.

Operations and business development executive; senior point of contact to P&G; hired staff and built team.• To boost effectiveness of P&G’s marketing decision making process, cultivated an ROI mindset through consulting and training and leveraged marketing mix models in annual planning. Results: Enhanced discipline; reduced marketing costs; improved ROI. • To strengthen TMG’s competitive advantage, developed new products including retail category and trade models and knowledge management software. Results: Deepened partnership with principal client, P&G; increased revenue.

Led secondary research for Clairol Hair Care and Skin Care categories. Managed supplier relationships. Directed monthly consensus forecasting process.

Led secondary research for fresh and dry bakery and frozen categories.

Project management, modeling and deliverables development; validated ASI copy testing.

Calculated annual contributions for defined benefit pension plans. Passed actuarial exams in calculus, probability and statistics and operations research.