Sharon Ameri

Sharon Ameri Email and Phone Number

Media Consultant @ Mediassociates
sandy hook, connecticut, united states
Sharon Ameri's Location
Weston, Connecticut, United States, United States
Sharon Ameri's Contact Details

Sharon Ameri personal email

n/a
About Sharon Ameri

Seasoned executive and entrepreneur with a strategic and creative approach to media analytics and video communication gained through more than 20 years of corporate experience, dedication to client service and passion for business storytelling. Specialties: Strategy, Script writing, advanced analytics, marketing mix modeling, advertising research, consumer packaged goods industry, client service and consulting, project management, business development, entrepreneurship, team building, organizational strategy

Sharon Ameri's Current Company Details
Mediassociates

Mediassociates

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Media Consultant
sandy hook, connecticut, united states
Website:
mediassociates.com
Employees:
77
Sharon Ameri Work Experience Details
  • Mediassociates
    Media Analytics Consultant
    Mediassociates Oct 2021 - Present
    Consultant to strategic media planning, buying and analytics agency, specializing in media effectiveness measurement, optimization, data visualization tool design, and analytics vendor evaluation and management.
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  • Integrated Visual Insights
    Managing Partner
    Integrated Visual Insights Jul 2013 - Present
    Integrated Visual Insights (IVI) is an innovative marketing communications agency that combines the disciplines of marketing, video production and application development in one company. IVI helps businesses inform and engage employees and drive action by integrating video storytelling with curated documentation. As IVI’s marketing expert, Sharon is responsible for understanding clients’ business and communication needs and translating that knowledge into engaging business stories that drive organizational action. Sharon brings her experience as a consultant and entrepreneur and her passion for client service to her work, which includes everything from scriptwriting to overall company strategy.
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  • The Nielsen Company
    Senior Vice President
    The Nielsen Company Nov 2006 - Dec 2012
    Developed business and delivered research products, including advertising effectiveness measurement and optimization, to CPG corporate clients. Consulted with clients on creative execution, media placement and targeting to improve advertising ROI. Led team of 280 client consultants and modelers with marketing mix, price and promotion, assortment modeling, market structure and other advanced analytic solutions. Led team of 100 client consultants and modelers supporting the P&G marketing mix engagement globally.
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  • The Modeling Group
    Managing Partner
    The Modeling Group Feb 2002 - Oct 2006
    Operations and business development executive; senior point of contact to P&G; hired staff and built team.• To boost effectiveness of P&G’s marketing decision making process, cultivated an ROI mindset through consulting and training and leveraged marketing mix models in annual planning. Results: Enhanced discipline; reduced marketing costs; improved ROI. • To strengthen TMG’s competitive advantage, developed new products including retail category and trade models and knowledge management software. Results: Deepened partnership with principal client, P&G; increased revenue.
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  • Clairol
    Marketing Research / Cmk
    Clairol Nov 1999 - Jul 2002
    Led secondary research for Clairol Hair Care and Skin Care categories. Managed supplier relationships. Directed monthly consensus forecasting process.
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  • Pepperidge Farm
    Consumer Insights
    Pepperidge Farm Jul 1998 - Nov 1999
    Led secondary research for fresh and dry bakery and frozen categories.
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  • Ipsos Asi
    Manager
    Ipsos Asi Dec 1994 - Jul 1998
    Project management, modeling and deliverables development; validated ASI copy testing.
  • Kwasha Lipton
    Analyst
    Kwasha Lipton Jul 1991 - Nov 1994
    Calculated annual contributions for defined benefit pension plans. Passed actuarial exams in calculus, probability and statistics and operations research.

Sharon Ameri Skills

Customer Insight Analytics Marketing Research Market Research Fmcg Advertising Research Consumer Behaviour Nielsen Consumer Products Competitive Analysis Quantitative Research Marketing Mix Marketing Strategy Marketing Mix Modeling Romi Product Innovation Competitive Intelligence Consumer Insight Consumer Behavior Strategy Marketing Effectiveness Global Marketing Fast Moving Consumer Goods Consumer Insights

Sharon Ameri Education Details

  • Binghamton University
    Binghamton University
    Economics

Frequently Asked Questions about Sharon Ameri

What company does Sharon Ameri work for?

Sharon Ameri works for Mediassociates

What is Sharon Ameri's role at the current company?

Sharon Ameri's current role is Media Consultant.

What is Sharon Ameri's email address?

Sharon Ameri's email address is sh****@****sen.com

What is Sharon Ameri's direct phone number?

Sharon Ameri's direct phone number is +120351*****

What schools did Sharon Ameri attend?

Sharon Ameri attended Binghamton University.

What skills is Sharon Ameri known for?

Sharon Ameri has skills like Customer Insight, Analytics, Marketing Research, Market Research, Fmcg, Advertising Research, Consumer Behaviour, Nielsen, Consumer Products, Competitive Analysis, Quantitative Research, Marketing Mix.

Who are Sharon Ameri's colleagues?

Sharon Ameri's colleagues are Jonathan Walton, Madison Cleary, Barak Mustafa, Phil Zoppi, Amar Reddy, Nirmala Raghunandan, Laura Kerton.

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