Andrea Hyde Email & Phone Number

• Plan and execute North American Association of State and Provincial Lotteries national four-day conference for 800 attendees from around the nation and Canada • Chairwoman of the Wisconsin Lottery NASPL planning committees• Coordinate entertainment, venues, scheduling, keynote speakers, food and beverage, gift baskets, and decorations• Managed 35 conference volunteer workers while communicating training and scheduling• Managed expenses related to the conference to ensure we stay within our $900,000 budget

• Sorting and organizing donations monthly• Attend quarterly board member meetings• Create and execute all content and communication through Facebook • Plan, execute, and facilitate biannual Free Sale events

• Supervised the employees within the Special Events, Purchasing, and Validations units• Managed the year-round Lottery Internship Program and recruitment• Updated Validation policy and procedure through development and implementation within both the Madison Lottery Headquarters and the Milwaukee Redemption Center office• Managed the prize giveaway and fulfillment process of approximately 33,500 claims totaling over $736,000,000, and also processed the Lottery's largest single win totaling $768.4 million• Oversaw the operation and staffing of the Lottery’s “Player Hotline” and incoming player emails• Assigned, reviewed and evaluated work of staff while providing guidance and instruction to staff • Developed, coordinated, and helped to staff informational and educational special events • Coordinated, worked, and oversaw purchasing needs related to printers, civic groups, and selected media

• Lead the work of employees in special events, validations, and purchasing areas• Developed, staffed, maintained, and coordinated the player relations program• Respond to a high volume of player phone calls, emails and letters• Lead and coordinate the work of the special events interns in the office and at events• Analyzed the current event evaluations and new event proposals to develop an event schedule for the Lottery's upcoming fiscal year and limited budget• Served as a back-up to the Redemption Center staff for processing claims and resolving problems• Developed a companywide Lottery Intern Program

Madison, Wisconsin Area

• Monitored, scheduled and created post content for Facebook, Instagram and Twitter pages• Implemented engaging monthly promotions across all social media platforms• Increased Wisconsin Lottery's total social media following by over 154%• Helped to support and lead the Player Relations division of the Lottery• Challenged daily through email, face-to-face interaction, and telephone, to provide exceptional customer service while repairing trust, integrity and finding problem resolutions• Served as main contact for answering Player Hotline with over 12,000 calls a year and email inbox with an average of 400 emails monthly• Composed daily Players Club informational emails sent to over 46,000 subscribers• Worked towards developing a companywide Intern Program• Interviewed, trained, collaborated, and lead summer special event interns• Served as committee chair for the Wisconsin Lottery communications committee • Assisted with working Lottery events• Composed press releases announcing Lottery winners and news• Attended fifteen Development & Training courses including four social media conferences

• Earned the 2013 & 2015 Discretionary Merit Compensation Award for exceptional performance• Selected to represent WI Lottery at the 2014 NASPL Conference in Atlantic City and to accept national awards on Lottery’s behalf• Administered the management, execution and design of the Top Dog integrated Campaign which included the submission of 2,375 photos to a Facebook contest and the planning of a charitable ticket launch event with the Wisconsin Humane Society and Milwaukee Brewers• Interviewed, trained, collaborated, and lead summer special events interns • Communicated with event contacts to create and negotiate contracts and expedite planning• Assisted with managing and hiring event interns, completing bids, and managing event budget• Served as spokesperson for the Lottery at statewide events• Accurately processed transactions, handle money, and balance from events• Evaluated effectiveness of events while researching and recommending new opportunities• Assisted with the composition of daily Players Club emails and the facilitation of online contests• Maintained Lottery special events web page and post to Facebook and Twitter pages• Provided exceptional customer service to players both in person and over the phone • Attended twenty-one voluntary Development & Training courses including: Building a Positive and Motivated Team, Communicating with Professionalism, and Leading with Purpose

• Provided customer service to banking customers• Created a logo that was chosen as top five in the Ledgeview Business Association (LBA) logo competition• Acknowledged in the Baylake Bank newsletter for excellence and achievement• Recognized as the only employee at the Ledgeview branch to meet and exceed the fourth quarter sales goal

• Promoted the Wisconsin Lottery’s 20th Anniversary at statewide events• Created marketing materials and Lottery newsletter content• Provided customer service to players calling into the player hotline• Generated ideas to increase lottery player involvement at events

• Developed copy for press releases• Created marketing materials and event invitations• Planned and executed non-profit events

• Established and maintained relationships with market research contacts• Sample product placement, follow-up, data collection, conclusions and reporting• Created, conducted, tabulated and summarized research interviews

Bachelors Of Business Administration, Marketing And Advertising

Activities and Societies: Creative Marketing Unlimited, American Marketing Association, Leadership Involvement Team• Received term honors.

Education record

Activities and Societies: Band, Choir, Key Club, Forensics, Dance, Volleyball, Softball