Andrea Hyde Email & Phone Number

• Plan and execute North American Association of State and Provincial Lotteries national four-day conference for 800 attendees from around the nation and Canada
• Chairwoman of the Wisconsin Lottery NASPL planning committees
• Coordinate entertainment, venues, scheduling, keynote speakers, food and beverage, gift baskets, and decorations
• Managed 35 conference volunteer workers while communicating training and scheduling
• Managed expenses related to the conference to ensure we stay within our $900,000 budget

• Sorting and organizing donations monthly
• Attend quarterly board member meetings
• Create and execute all content and communication through Facebook
• Plan, execute, and facilitate biannual Free Sale events

• Supervised the employees within the Special Events, Purchasing, and Validations units
• Managed the year-round Lottery Internship Program and recruitment
• Updated Validation policy and procedure through development and implementation within both the Madison Lottery Headquarters and the Milwaukee Redemption Center office
• Managed the prize giveaway and fulfillment process of approximately 33,500 claims totaling over $736,000,000, and also processed the Lottery's largest single win totaling $768.4 million
• Oversaw the operation and staffing of the Lottery’s “Player Hotline” and incoming player emails
• Assigned, reviewed and evaluated work of staff while providing guidance and instruction to staff

• Lead the work of employees in special events, validations, and purchasing areas
• Developed, staffed, maintained, and coordinated the player relations program
• Respond to a high volume of player phone calls, emails and letters
• Lead and coordinate the work of the special events interns in the office and at events
• Analyzed the current event evaluations and new event proposals to develop an event schedule for the Lottery's upcoming fiscal year and limited budget
• Served as a back-up to the Redemption Center staff for processing claims and resolving problems

Madison, Wisconsin Area

• Monitored, scheduled and created post content for Facebook, Instagram and Twitter pages
• Implemented engaging monthly promotions across all social media platforms
• Increased Wisconsin Lottery's total social media following by over 154%
• Helped to support and lead the Player Relations division of the Lottery
• Challenged daily through email, face-to-face interaction, and telephone, to provide exceptional customer service while repairing trust, integrity and finding problem resolutions
• Served as main contact for answering Player Hotline with over 12,000 calls a year and email inbox with an average of 400 emails monthly

• Earned the 2013 & 2015 Discretionary Merit Compensation Award for exceptional performance
• Selected to represent WI Lottery at the 2014 NASPL Conference in Atlantic City and to accept national awards on Lottery’s behalf
• Administered the management, execution and design of the Top Dog integrated Campaign which included the submission of 2,375 photos to a Facebook contest and the planning of a charitable ticket launch event with the.
• Interviewed, trained, collaborated, and lead summer special events interns
• Communicated with event contacts to create and negotiate contracts and expedite planning
• Assisted with managing and hiring event interns, completing bids, and managing event budget

• Provided customer service to banking customers
• Created a logo that was chosen as top five in the Ledgeview Business Association (LBA) logo competition
• Acknowledged in the Baylake Bank newsletter for excellence and achievement
• Recognized as the only employee at the Ledgeview branch to meet and exceed the fourth quarter sales goal

• Promoted the Wisconsin Lottery’s 20th Anniversary at statewide events
• Created marketing materials and Lottery newsletter content
• Provided customer service to players calling into the player hotline
• Generated ideas to increase lottery player involvement at events

• Developed copy for press releases
• Created marketing materials and event invitations
• Planned and executed non-profit events

• Established and maintained relationships with market research contacts
• Sample product placement, follow-up, data collection, conclusions and reporting
• Created, conducted, tabulated and summarized research interviews

Bachelors Of Business Administration, Marketing And Advertising

Activities and Societies: Creative Marketing Unlimited, American Marketing Association, Leadership Involvement Team• Received term honors.

Education record

Activities and Societies: Band, Choir, Key Club, Forensics, Dance, Volleyball, Softball