Andrea Moretti Email & Phone Number

Bologna, It

Bologna, Emilia-Romagna, Italy

Bologna Area, Italy

ARAD is a strategy consulting boutique operating in the digital transformation area. We support both large companies and start-ups in improving their businesses by identifying the best digital opportunities and defining the most suitable go-to market strategy. The main areas we operate in are fashion, retail, incoming, wine&food.

Milano

As a digital strategy advisor and e-commerce expert I’ve worked or I’m working for Kering, Fendi, Telecom Italia, Eataly, VIPShop and many others organizations, both multi-billion companies and startups.I help them in improving their online performances, supporting them in shaping their digital (or omni-channel) strategy, while providing a better experience to their customers.

Milano

As a venture partner I support 360 Capital Partners in identifying the best investment opportunities in the European digital landscape and in improving the performances of their portfolio companies.

Milano

- Managed the e-commerce operations, providing strategic guidance to the brands' teams in Milan / Paris / London, for the following websites: Bottega Veneta, Saint Laurent Paris, Stella McCartney, Sergio Rossi, Alexander McQueen, Balenciaga, Brioni- Accountable for the brands' e-commerce sales results- Set up from scratch of the new company (hired 30+ people) in 6 months - Completed the re-platforming of all the already existing websites in less than 1 year- Led the Store and… Show more - Managed the e-commerce operations, providing strategic guidance to the brands' teams in Milan / Paris / London, for the following websites: Bottega Veneta, Saint Laurent Paris, Stella McCartney, Sergio Rossi, Alexander McQueen, Balenciaga, Brioni- Accountable for the brands' e-commerce sales results- Set up from scratch of the new company (hired 30+ people) in 6 months - Completed the re-platforming of all the already existing websites in less than 1 year- Led the Store and Site Management, Content and Campaign Management, Web Marketing, Business Intelligence teams (25 people)- Managed the transition to the new web marketing strategy / agency, operating at group level- Managed the set up of the new cross channel strategy for the group's brands - Report to E_Lite CEO Show less

Milano

As a deputy General Manager of the joint venture between YOOX Group and Kering, was part of the special team in charge of defining all the relevant aspects (resources, objectives, processes, planning, etc.) of the new company.

Bologna

- Responsible for the group's web project management, interface design and e- commerce conversion rate optimization activities, for all the group's websites (both mono and multi brand)- Led the project management, product management, creative design and web business intelligence teams (20 people)- Successfully coordinated the launch of 20+ new mono-brand websites / releases, including the yoox.com mobile application and the first full responsive website - Coordinated the efforts to… Show more - Responsible for the group's web project management, interface design and e- commerce conversion rate optimization activities, for all the group's websites (both mono and multi brand)- Led the project management, product management, creative design and web business intelligence teams (20 people)- Successfully coordinated the launch of 20+ new mono-brand websites / releases, including the yoox.com mobile application and the first full responsive website - Coordinated the efforts to streamline the user experience across all the group's websites- Set up of the internal creative design team - Report to the YOOX Group CEO Show less

Bologna

- Director of the division in charge of setting up the mono-brand Online Stores powered by YOOX Group- Set up of the division, including project managers, web designers, developers, etc. (20+ people)- Successfully launched the first set of Online Stores for the most important fashion brands (Marni, Diesel, Armani, Valentino, etc.)- Coordinated all the company processes reengineering, moving from a pure online retailer to a first class service provider- Report to the YOOX Group… Show more - Director of the division in charge of setting up the mono-brand Online Stores powered by YOOX Group- Set up of the division, including project managers, web designers, developers, etc. (20+ people)- Successfully launched the first set of Online Stores for the most important fashion brands (Marni, Diesel, Armani, Valentino, etc.)- Coordinated all the company processes reengineering, moving from a pure online retailer to a first class service provider- Report to the YOOX Group CEO Show less

Bologna

- Set up and coordination of the marketing and site management teams (10 people) - Responsible for the yoox.com functional design and conversion rate optimization - Accountable for the new customers acquisition and existing customers retention at worldwide level- Introduced a new customers acquisition model based on life time value - Successfully launched the direct marketing program reserved to the yoox.com top customers

Milano

Responsible for the affiliation and search engine marketing activities for the Italian market

Master, Web Marketing E Comunicazione

Scholarship winner and graduated with honor

Political Science

Graduated with 110/110 cum laude