Andrea Mortensen Email & Phone Number

New York, Ny, Us

New York, New York, United States

Client: American Express

New York, New York

Client: Coca-Cola

Greater New York City Area

Greater New York City Area

Responsible for synthesizing research from a variety inputs and crafting compelling arguments in support of all media, creative and strategic initiatives.Identified opportunity consumer segments through syndicated data to increase client reach through expanded media targeting.Conducted business, category and consumer research to assist in identifying white space opportunities for the development of compelling creative campaigns. Analyzed and reported media performance for client's campaigns and assisted with setting KPIs. Select Client Experience: Virgin Atlantic, Casper, Bright Health, Two Trees, Pete & Gerry's Eggs, CNN, American Century Investments & New Business

New York, New York

Acted as an on-demand, internal research consultant supporting all agency client, new business and internal initiatives.Gained experiencing managing, designing and executing a variety of qualitative and quantitative research projects including brand trackers, media touchpoint studies and consumer journeys.Worked with large data sets and distilled information into concise story lines. Presented findings and recommendations to clients.Consistently kept a pulse on trends impact media, consumers and client categories. Used insights to inform development of media tactics and strategies for clients and new business pitches.Select Clients: H&M, Coty, Tena, General Mills, Simon Malls, Kohl's & New Business

Dearborn, Michigan

Responsible for conducting and synthesizing trend, market, category and consumer research to support the development of creative briefs, campaigns, portfolio and media strategies for agency’s largest accounts, Ford & Lincoln.Pulled & analyzed monthly sales data from PolkInsight. Presented key insights, opportunities and challenges to senior level clients.Gained knowledge, experience and understanding of multi-cultural audiences including, Hispanic and African American through various qualitative research projects.

East Lansing, Michigan

Conducted research, developed social media strategy and placed digital/social advertisements to promote Michigan health initiatives.

Lansing, Michigan

Collaborated with small business owners, volunteers and committee members of Old Town and strategized creative ideas to help build and maintain a strong, growing and thriving community.Planned, executed and promoted major festivals, activities and promotional events to increase foot traffic and sales for Old Town district small businesses.

Lansing, Michigan Area

• Managed social media content on Facebook and Twitter.• Facilitated monthly newsletter promoting communication between the market and customers.• Wrote content for email blast marketing and social media: Facebook & Twitter.• Created press releases and innovative promotional efforts for market events.• Collaborated with vendors tailoring promotions to their individual requirements.

Danbury, Ct

• Conducted research for clients using Microsoft MapPoint and Scarborough.• Assisted planning committee in compiling competitive data for clients.• Analyzed data from Google Ad Words to make keyword recommendations to clients.• Gathered research and necessary data for plan development.• Tracked the performance of client ads and review statistical data to make plan adjustments.

Bachelor'S Degree, Advertising

High School Diploma