Andrea Sheehan Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Boston, Massachusetts, United States

Partner with state agencies to create and maintain clear, accessible content for government services and information on Mass.gov. Collaborate on cross-functional teams of experts in graphic design, product strategy, technical architecture, and software engineering to improve and develop user-centered content practices. Strategize on delivery of a consistent, sustainable, and standards-driven content strategy across products and services. Produce and edit audience-focused content for products, services, and projects. Write and edit complex language for usability across diverse audiences. Collaborate closely with developers and designers to create, test, and deploy effective content marketing experiences using modern software development methods.

Tyngsborough, Massachusetts, United States

Managed communication and special projects for the President's office, Board of Directors, and internal/external stakeholders at private Pre-K through grade 12 school. Oversaw multi-department operations, directed after school program, and coordinated district grant opportunities. Authored newsletters, website content, marketing collateral, and parent/faculty/staff messaging. Recruited, hired and supervised employees.

Haverhill, Massachusetts, United States

Manage all functions of the Registration Center for 8,000+ student urban Pre-K-12 school district.Accountable to the Assistant Superintendent of Schools, in support of Haverhill Public Schools operations. Serve as the district’s point-of-entry contact while overseeing the registration process and assistance of families. Partner with multiple key district departments to deliver community-based services. Develop protocols/standards and educate staff to ensure integrity and consistency of state-level data reporting. Collaborate with Technology to create online registration and tracking systems.Implement procedures and practices to create efficiencies and improve the registration process. Build relationships with key community partners; participate in and host community events. Analyze and monitor student enrollment data to detect trends/patterns/needs. Forecast detailed enrollment information and make recommendations to the Superintendent of Schools. Enforce district residency and enrollment policies and state laws. Author and submit proposals for city and state-level grant applications. Coordinate with City of Haverhill personnel to identify potential funding opportunities.Maintain a presence within the community by informing the public of registration-related deadlines, activities, and requirements via local news agencies, social media outlets, and district website.Structure school zones to maximize staffing and transportation resources while staying within target enrollments. Operate within restrictive budget constraints. Supervise team of Parent Resource Center representatives.

Methuen, Ma

Responsible for managing all communication initiatives for K-12 special education collaborative.Directed/facilitated communication across internal and external channels. Ensured annual reporting compliance with the Department of Elementary and Secondary Education.Implemented a comprehensive process for submission, evaluation, prioritization and tracking of student referrals for admission, ensuring timely review and response. Built and fostered relationships with the Board of Directors, advisory committees, and key school districts. Participated in the annual budgeting and audit processes. Partnered with member districts to identify needs, trends, and opportunities for expansion of services and programs. Developed collaborative-wide marketing strategy and created marketing collateral. Executed all aspects of publication of the Collaborative’s Annual Report. Managed website content and design. Supervised Central Office staff.

Drove growth of $140M Custom and Advanced Placement product line and services sold into the K-12 market. Negotiated cross-divisionally to ensure effective communication and cooperation among stakeholders. Created annual publishing plans, developed strategies to efficiently leverage resources and maximize revenue potential. Analyzed new product proposals for profitability and evaluated against editorial strategies and criteria. Implemented policies and procedures with functional business partners to ensure efficient execution of new Custom and Advanced Placement opportunities.

Editor for high school advanced placement, honors and electives product line. Crafted strategic publishing plans, directed all aspects of project planning and management for Higher Education print and technology product to ensure successful adaptation for sale into the K-12 market. Commissioned editorial reviews, developed preface materials, approved cover design/copy, collaborated with Marketing on sales collateral and product presentations.