Director Of Marketing
Austin, Texas Area
Established the first national digital marketing program at InterVarsity USA, leveraging the excellent communications and strong brand of this 77-year-old nonprofit to reach new networks and raise funds to advance the work on campus. Executed the first national multi-channel digital fundraising campaigns reaching 100,000's, tracking lift in donations of over $1 million, and achieving positive ROI. Aided in a national rebrand, provided strategic direction for direct mail program and social… Show more Established the first national digital marketing program at InterVarsity USA, leveraging the excellent communications and strong brand of this 77-year-old nonprofit to reach new networks and raise funds to advance the work on campus. Executed the first national multi-channel digital fundraising campaigns reaching 100,000's, tracking lift in donations of over $1 million, and achieving positive ROI. Aided in a national rebrand, provided strategic direction for direct mail program and social media, acted as a change leader, and contributed to collaborative efforts with other ministries to advance campus ministry across the country. Show less