Andreanna Mazereeuw Email & Phone Number

Vancouver, British Columbia, Canada

I lead the project management, web development and digital marketing teams in the execution of high-performing online experiences. Acting as the Strategy Lead for key clients, I ensure that our client's goals, values, branding and ideal guests are at the front and centre of every digital touchpoint. I am also responsible for the day-to-day management of Wallop, overseeing our service delivery departments as well as Finance, HR and Corporate Marketing. I successfully led the company… Show more I lead the project management, web development and digital marketing teams in the execution of high-performing online experiences. Acting as the Strategy Lead for key clients, I ensure that our client's goals, values, branding and ideal guests are at the front and centre of every digital touchpoint. I am also responsible for the day-to-day management of Wallop, overseeing our service delivery departments as well as Finance, HR and Corporate Marketing. I successfully led the company through the COVID-19 pandemic and have developed processes and systems that have enabled us to experience significant growth in revenue and profitability post-COVID. Show less

Vancouver, Canada Area

I was responsible for Wallop's Digital Marketing services. During my tenure I grew the Digital Marketing team from 2 to 8 strategists and drove significant improvements in Wallop's digital marketing expertise. I ran all elements of the team's management, including hiring, onboarding, mentoring and training, performance reviews, and progression.I also developed new strategic service offerings (marketing audits and plans) and streamlined service delivery through the development of… Show more I was responsible for Wallop's Digital Marketing services. During my tenure I grew the Digital Marketing team from 2 to 8 strategists and drove significant improvements in Wallop's digital marketing expertise. I ran all elements of the team's management, including hiring, onboarding, mentoring and training, performance reviews, and progression.I also developed new strategic service offerings (marketing audits and plans) and streamlined service delivery through the development of internal processes and documentation (particularly in relation to Wallop's reporting and analytics capabilities). This resulted in strong increases in recurring revenue and revenue per employee.I worked closely with our Director of Sales to provide business development support and establish Wallop as a thought leader within the hospitality industry. Show less

Vancouver, British Columbia, Canada

I defined and executed full-funnel digital strategies aimed at increasing direct bookings and revenue for one-of-a-kind travel experiences. These strategies focused on search engine optimization, paid advertising (search, social, display, video), conversion rate optimization, advanced tracking techniques and monthly performance reporting.

Vancouver, British Columbia, Canada

Managed social media accounts and created content (blogs, white papers, email newsletters) for a variety of B2B technology businesses.

Vancouver, Canada Area

I worked with the CEO to define the company's positioning strategy and create the annual marketing plan and content calendar. I created written and video content (often working closely with Microsoft's Partner marketing resources) and was responsible for the amplification of this content via organic and paid strategies. I also managed the Catapult website, working with agency partners on a website redesign.

London, England, United Kingdom

I worked closely with the CEO to evolve the brand identity and value proposition for Datamaran, a software analytics platform focusing on ESG risk management. I managed the Datamaran website and social channels and worked with internal and external experts to create blog posts, whitepapers, case studies, sales collateral and training videos. I also acted as Product Manager for Caspian (now Datamaran Freemium), leading a cross-functional team to create the go-to-market plan.

London, United Kingdom

I worked with the Executive team to streamline client-facing processes. I also provided sales and marketing support, researched and wrote case studies and developed a weekly newsletter. I also provided communications support to the CEO including the creation of speaking materials and presentations, as well as correspondence with clients/prospects.

London, England, United Kingdom

I supported our analytics and sales teams by preparing qualitative and quantitative research on various ESG issues, assisting with database expansion and researching prospects with the aim of creating customized demo accounts.

Maastricht Area, Netherlands

I drafted and submitted a grant application for a European Union funding opportunity for the Tales Unforged video game. I also gave recommendations for the existing marketing plan.

Maastricht Area, Netherlands

I ensured correct billing for high profile corporate customers through the analysis of historical invoice data, tariff lists, and sales agreements.

Vancouver, Canada Area

Antwerp Area, Belgium

My main responsibility was to develop a project proposal for a re-design of Payoke's website. However, I also prepared case studies and attended and transcribed minutes of EU Special Committee meetings.

Vancouver, Canada Area

I was responsible for invoicing and bookkeeping. I also communicated with clients regarding administrative matters and scheduled appointments.

Business Strategy, A

This course focuses on the formulation business strategy and teaches how to put essential business management principles to work. It.

Master Of Science (M.Sc.), International Business - Strategic Marketing, Cum Laude

Activities and Societies: PremiUm Honours Program, Science Service Factory Project Team Member Master's Thesis: Collectivism's.

Exchange Program, Arts And Social Sciences

Courses included: • Media and War • A Long and Winding Road: European Integration • Institutions of the EU

Bachelor Of Arts (B.A.), International Relations, Gpa: 3.7

Activities and Societies: UBC International Relations Student Association; UBC Recreational Volleyball League

Associate Of Arts (A.A.), General Studies, Gpa: 4.0

Activities and Societies: As part of my studies I participated in the European Union Study Tour. This month long tour addresses.