Andrea Payne, M.A. Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

Lubbock, Texas, United States

• Lead 11+ high-complexity projects and courses on media literacy, ensuring strict adherence to KPIs and providing strategic direction for success in project lifecycle, educating over 2,000 students on communications initiatives.• Develop detailed project management plan to drive delivery for a large event with 3000+ attendees by leveraging expertise and experience to drive scope, resources, and project schedule in alignment to stay under $500,000 budget.• Increased new scholarships for… Show more • Lead 11+ high-complexity projects and courses on media literacy, ensuring strict adherence to KPIs and providing strategic direction for success in project lifecycle, educating over 2,000 students on communications initiatives.• Develop detailed project management plan to drive delivery for a large event with 3000+ attendees by leveraging expertise and experience to drive scope, resources, and project schedule in alignment to stay under $500,000 budget.• Increased new scholarships for the upcoming school year by 13% by organizing a Scholarship & Fellowship luncheon.• Provide recommendations for process improvement on company social media increasing conversational and direct relationship elements to large audiences in the region by 60%.• Partnered with internal teams to conduct root-cause analysis to identify resource needs & create project plans.• Maintained timely completion and quality of deliverables across projects with $5 million budgets & 6-month timeline by employing quality management techniques, collecting data, & monitoring output and implementing corrective action. Show less

Lubbock, Texas, United States

• Recruited human subjects to participate in studies by working directly with the Institutional Review Board (IRB) and Center for Communication Research (CCR).• Reviewed data collection forms for participants for completion of research studies and quality.• Ensured timely and accurate entry results in an error rate of less than 1%.• Responsible for scheduling survey, explaining research procedures, and obtaining informed consent of human subjects.• Performed initial analysis of… Show more • Recruited human subjects to participate in studies by working directly with the Institutional Review Board (IRB) and Center for Communication Research (CCR).• Reviewed data collection forms for participants for completion of research studies and quality.• Ensured timely and accurate entry results in an error rate of less than 1%.• Responsible for scheduling survey, explaining research procedures, and obtaining informed consent of human subjects.• Performed initial analysis of data that was presented in front of researchers, psychologists, and communication directors. Show less

United States

• Leverage data analytics to increase company’s social media pages on emerging platforms by 34% in 3 months by driving compelling and consistent narratives & recognizing opportunities to streamline and optimize programs.• Communicated project updates, issues, and performance to senior stakeholders across 5 Texas news markets for digital coverage of a mass shooting in Uvalde, Texas, tailoring communications resulting in a 200% increase in viewership.• Established transparent expectations… Show more • Leverage data analytics to increase company’s social media pages on emerging platforms by 34% in 3 months by driving compelling and consistent narratives & recognizing opportunities to streamline and optimize programs.• Communicated project updates, issues, and performance to senior stakeholders across 5 Texas news markets for digital coverage of a mass shooting in Uvalde, Texas, tailoring communications resulting in a 200% increase in viewership.• Established transparent expectations and accountabilities with project team members and stakeholders during the launch of an Instagram account, contributing to a notable 24% increase in online viewership.• Oversee the company’s entire 13-person creative team by managing social media posts/metrics on Facebook, Twitter, Instagram & TikTok to track engagement to create compelling content for various audiences in Texas.• Coordinate 100% of the comms & media strategy in the months leading up to an acquisition by producing online content for company news/social media and regulating restrictions to grow online ratings by 44%.• Managed the comprehensive integration of video snippets into online content, aligning with the company's brand strategy, and achieving a 72% increase in brand visibility and engagement. Show less

Lubbock, Texas, United States

FOX Sports/ESPN• Adhere to project compliance standards and requirements by utilizing tools to coordinate and execute live sports broadcasts, ensuring seamless production timelines, resource allocation, and team collaboration.• Partnered with 4 employees to build 42% of an external social media strategy for corporate executives by extending the thought leadership platform and amplifying organizational voices to partners & audiences.• Collaborated with 50 executives and employees to… Show more FOX Sports/ESPN• Adhere to project compliance standards and requirements by utilizing tools to coordinate and execute live sports broadcasts, ensuring seamless production timelines, resource allocation, and team collaboration.• Partnered with 4 employees to build 42% of an external social media strategy for corporate executives by extending the thought leadership platform and amplifying organizational voices to partners & audiences.• Collaborated with 50 executives and employees to increase audience viewership of the network by 30% in 4 months by delivering high-impact communications and analyzing audience data with statistical techniques.• Regulated a team of 40 freelancers and full-time employees on successfully synthesizing complex information into a simpler narrative by teaching live game statistics with 1:1 meeting to help gain better understanding. Show less

Master Of Arts - Ma, Mass Communication/Media Studies, 4.0

Activities and Societies: Graduate Student Ambassador Courses taken include Master's Thesis, Integrated Communications Campaigns.

Bachelor Of Arts - Ba, Journalism, 3.6

Activities and Societies: KTXT, FOX Sports/ESPN, MCTV, KAMC/KLBK-TV