Andrea Petruzella Email & Phone Number

Australia

Adelaide, South Australia, Australia

- Strategic Planning: Develop and execute marketing strategies to support Wilderness School (ELC to Year 12) brand offering - including ELC opening, OSHC launch, 140 Anniversary; developing thought-leadership and strategic advertising- Brand Management: Executed 140 Anniversary brand launch, oversee brand positioning and messaging across all platforms, ensuring consistency- Operations - Updating operations and processes for improved workflows and outcomes- Digital platforms: Brand… Show more - Strategic Planning: Develop and execute marketing strategies to support Wilderness School (ELC to Year 12) brand offering - including ELC opening, OSHC launch, 140 Anniversary; developing thought-leadership and strategic advertising- Brand Management: Executed 140 Anniversary brand launch, oversee brand positioning and messaging across all platforms, ensuring consistency- Operations - Updating operations and processes for improved workflows and outcomes- Digital platforms: Brand, architecture, communications around launch of new online portal- Digital Marketing: Improving digital marketing offering through digital campaigns and organic socials, growing multimedia presence - Content Development: Create and oversee content for print and digital (newsletters, brochures, and social media)- Stakeholder Engagement: Drive stakeholder engagement through events and programs - Event Promotion: Organize and promote major events- Team Leadership: Manage a diverse marketing team, providing mentorship and fostering professional development- Crisis Communication: Develop communication plans to effectively address challenges and build trust- Performance Analysis: Utilize analytics to track campaign performance/adjust strategies Show less

Adelaide, South Australia, Australia

- Brand & communications strategy for corporate and government clients in SA and NSW- Brand development for $140M healthcare project and $140M mixed-use urban precinct, both joint ventures with multiple stakeholders; focus groups and workshops to deliver brand purpose, positioning, promotion and visual elements- Brand updates for construction, engineering, property and tourism clients - led workshops, refreshed brand visuals, narrative, assets including digital and directed… Show more - Brand & communications strategy for corporate and government clients in SA and NSW- Brand development for $140M healthcare project and $140M mixed-use urban precinct, both joint ventures with multiple stakeholders; focus groups and workshops to deliver brand purpose, positioning, promotion and visual elements- Brand updates for construction, engineering, property and tourism clients - led workshops, refreshed brand visuals, narrative, assets including digital and directed roll-out- Marketing campaigns to raise brand awareness for clients including SA Botanic Gardens, commercial and residential property developments, regional Council and corporates; asset development and copywriting, digital (video and web) and print roll-out, events- Brand partnerships and community engagement including with Adelaide Film Festival and Art Gallery of South Australia- Stakeholder relations including with City of Adelaide and industry opinion leaders- Communications strategy including digital content strategy for regional SA Council - Public & media relations - generated print, TV, radio and digital reach for property clients delivering exceptional ad value to spend ratio; campaign strategy, mitigated and managed issues, asset development- Project & team management Show less

Paris Area, France

- Marketing and communications to generate brand awareness and drive sales for Revology (sustainability start-up)- EDM, SEO, retargeting campaigns- Influencer identification and engagement, influencer and stakeholder relationships and events (architecture & design thought leaders)- PR including key national consumer print outlets and marketing including- Global events including Paris Design Week activation to grow B2B and B2C targets- VC pitch materials and… Show more - Marketing and communications to generate brand awareness and drive sales for Revology (sustainability start-up)- EDM, SEO, retargeting campaigns- Influencer identification and engagement, influencer and stakeholder relationships and events (architecture & design thought leaders)- PR including key national consumer print outlets and marketing including- Global events including Paris Design Week activation to grow B2B and B2C targets- VC pitch materials and presentations- Content strategy and copywriting Show less

Paris Area, France

- Marketing and PR for Worldchefs core programs and initiatives in the areas of education, humanitarian/food sustainability and events- Content strategy for social and digital channels, magazine, paid ads and PR; managed development of assets including video, photo, hoarding- Relationship development with global education & hospitality targets, negotiated and managed partnerships to grow Worldchefs programs- Global event management with corporate sponsor for World Health Day - kids… Show more - Marketing and PR for Worldchefs core programs and initiatives in the areas of education, humanitarian/food sustainability and events- Content strategy for social and digital channels, magazine, paid ads and PR; managed development of assets including video, photo, hoarding- Relationship development with global education & hospitality targets, negotiated and managed partnerships to grow Worldchefs programs- Global event management with corporate sponsor for World Health Day - kids healthy eating iniatiive; managed event kit development and liaison with regions, as well as event coverage- Global industry conference event management - planning, asset development (print and digital), signage, speeches and on-site management- Team & program management Show less

Paris Area, France

- Euler Hermes global talent group; customer journey mapping, web and social audit, customer and content strategy to improve recruitment outcomes-Copywriting for digital and print content

Ottawa, Canada Area

- Directed multinational, national and local marketing and PR campaigns for clients including Government of Canada (Natural Resources, Foreign Affairs & Trade) and finance- Led major campaign with $20M budget and multi-faceted team across Canada, America, and Europe including paid outdoor, print, digital (display, programmatic, Outbrain, pre-roll), events, stakeholder relations, PR and advocacy - Digital and print asset creation- Insights performance - digital monitoring and… Show more - Directed multinational, national and local marketing and PR campaigns for clients including Government of Canada (Natural Resources, Foreign Affairs & Trade) and finance- Led major campaign with $20M budget and multi-faceted team across Canada, America, and Europe including paid outdoor, print, digital (display, programmatic, Outbrain, pre-roll), events, stakeholder relations, PR and advocacy - Digital and print asset creation- Insights performance - digital monitoring and analysis of topics and events to inform and evolve communication strategy for clients- Corporate client rebrand - purpose, promotion, visual and roll-out- Team new business development lead; BD planning, asset creation and program driver- Project & team management Show less

Ottawa

- Communications consultant for clients including tourism, sustainability and corporates- Public relations strategy, pitching and roll-out; media tours; exceeded reach expectations on print, radio and TV coverage locally and regionally across Canada- Organic social content strategy, exceeded engagement targets- PR professor, taught strategy, public relations, writing and event management- Led brand partnerships and fundraising campaigns for clients including Children's Hospital… Show more - Communications consultant for clients including tourism, sustainability and corporates- Public relations strategy, pitching and roll-out; media tours; exceeded reach expectations on print, radio and TV coverage locally and regionally across Canada- Organic social content strategy, exceeded engagement targets- PR professor, taught strategy, public relations, writing and event management- Led brand partnerships and fundraising campaigns for clients including Children's Hospital of Eastern Ontario- Faculty new program development lead - brand strategy; stakeholder identification, focus groups and workshops, policy filing Show less

London, United Kingdom

- Public relations and advocacy for global pharmaceutical brands- Managed multiple campaigns ($500k) and account teams- PR strategy, asset development, pitching and roll-out - coverage exceeded expectations across national print, TV and radio targets- Brand communications strategy for cancer treatment, to support education and awareness among key opinion leaders and healthcare experts- Advocacy programs, stakeholder engagement and key opinion leader recruitment

London, United Kingdom

- Managed healthcare accounts for clients such as GlaxoSmithKline and Wyeth - National media relations campaigns; wrote press materials, handled media outreach & events - Managed account teams, oversaw budgeting, client liaison- Fostered strong working relationships with stakeholders and suppliers- Issues management, crisis scenario planning

Toronto, Canada Area

- Support to consumer team across PR and marketing, primarily media relations, for corporate clients such as Pizza Hut, Danone, Marriott, IAMS and Maple Leaf Foods- Media pitching, junkets, logistics coordination

B. Sc, Biology

Activities and Societies: Human nutrition focus

Pr, Public Relations

B. Ed, Education

Activities and Societies: Checkmark Conference - PR & organizing committee

Education record