Andrea Fischer Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia

Oversee the marketing, public relations, and digital strategy for the world’s largest professional society serving both clinicians and scientists around the world who are working to conquer blood diseases. In my current role, I lead the development of integrated marketing and communications strategies to reach more than 18,000 global members, and attract 30,000+ attendees to the Society’s annual meeting. I direct the Society's data-driven omnichannel strategies via digital and traditional channels to create a cohesive brand experience, while optimizing channel mix and budget allocation to maximize ROI.

Washington D.C. Metro Area

Set and execute strategies for communications, marketing, outreach, and public relations campaigns for a variety of national non-profit and public health clients, including the March of Dimes, the Women’s Heart Alliance, Biotechnology Innovation Organization (BIO), and more. Served as the day-to-day client liaison, overseeing strategy, planning, budgets, and execution of marketing, branding, and advertising campaigns against established metrics. Directed the creative team, developers, and clients on website builds, leading projects from start to finish including UI/UX strategy, design compositions, and development. Developed strategic insights and oversee the creative team on design projects including advertising campaigns, and video production.

Silver Spring, Maryland

Drive and develop communications for the FDA, and interface as the main point of contact for the news media. Responsible for coordinating proactive communications and media relations activities, including project management for FDA news, initiatives, and events for various regulatory and scientific initiatives and actions, and work with top agency officials in preparation for interviews and speaking engagements. Serve as agency spokesperson and press office lead on communications for issues across each of FDA’s product Centers – Foods, Drugs, Devices, Tobacco, and Biologics – and additional issue areas, including regenerative medicine, health IT, cybersecurity, etc. in line with the agency’s strategic public health priorities within the national landscape.Plan, organize, develop and lead the agency’s strategic communication efforts (including messagedevelopment, talking points, press releases, various project management, social media posts) ensuringmessaging is clear, accurate, strategic and nuanced for a variety of audiences (media, congressional,consumer and public health stakeholders, and industry) for high level rollouts, including the rollout of the Regenerative Medicine Policy Framework, the approval of the first gene therapies in the U.S., Menu and Calorie Labeling requirements, Safety and Effectiveness of Antibacterial Soaps, and more.Provide media relations advice to agency officials and advise senior FDA officials on newsworthy andcontroversial issues.Coordinate and clear communication materials through the agency, HHS, and other agency partners (as necessary) to ensure that agency messaging is consistent and accurate for a variety of audiences.Build relationships with key national-level and policy-focused consumer, health, and regulatory reporters, editors, and bloggers.

Washington D.C. Metro Area

Specialized in coordinating campaigns across multiple platforms and building coalitions, and coordinating the interactions of grassroots and grasstops audiences. Developed and executed digital, print, and broadcast outreach campaigns for issue advocacy organizations.Managed the design and implementation of communications plans and digital media strategies for non-profit, issue, and government clients, including work as a full-time contractor embedded within the communications team at the U.S. Food & Drug Administration’s Center for Tobacco Products for staffing support, issues management, and strategic guidance.

Coordinated all communications, messaging, earned media strategy and outreach, and social media presence in gubernatorial Primary and General Election races, including overcoming a 20-point deficit in the Primary Election to win by 18 points. Work included on-the-record experience, writing all news releases, messaging, talking points, voter contact emails, planning news conferences, securing letters of endorsement, and planning candidate events with stakeholders.

Coordinated public relations activities including media and community relations, coalition management and award submissions for various clients, ranging from transportation, health care and community development. Coordinated the completion of The Rossman Group 2009-2010 Michigan Legislators' Guide to Lobbyists and Reporters, both print and online editions. Wrote, edited and distributed news releases, viewpoints, letters to the editor, feature stories, editorial alerts etc.Developed collateral material including brochures, fact sheets, newsletters, website copy, radio/video scripts, etc. Developed a social media presence for various clients including successful Twitter, Facebook and YouTube accounts generating both a social media following and media coverage.

• Assisted with the successful Proposal 2008-02 Embryonic Stem Cell Research ballot campaign. Organized earned media tactics including news conferences, news releases, media outreach, media advisories, editorial board outreach, talk radio blitzes, letters to the editor, etc. • Coordinated the successful completion of the Michigan Prisoner ReEntry Initiative Progress Report and brochure to be distributed to agencies, media, elected officials and other target audiences statewide.• Assisted with the coordination of Michigan’s first Poverty Summit, the 2008 Voices for Action Poverty Summit, developing media relations strategies and coordination, exhibit for the summit, press materials, etc.

• Participated in the re-branding of The Rossman Group as well as a re-design of the Lobby Guide (guide to Michigan Legislators’ Guide to Lobbyists and Reporters). • Developed and coordinated a successful grassroots campaign to gain public awareness and legislative action to pass HB 5046 (The Restroom Access Act) through media interest and legislative support with news releases, talk radio blitzes, legislative hearings and public pressure.• Generated various news releases for a variety of clients including Great Lakes Capital Fund, Kali’s Cure for Paralysis Foundation and various others.• Wrote letters to the editor, media reports, testimony, copy, media alerts, etc. • Maintained media databases and list development of targeted statewide media.• Monitored daily news coverage search, both online and print.

Master Of Science - Ms, Health Communication, Concentration In Healthcare Promotion, Media & Marketing

August 2008 Bachelor Of Applied Arts, Integrative Public Relations

Activities and Societies: Public Relations Student Society of America Central Michigan Chapter (PRSSA), August 2006-May 2008 Fundraising.