Andrea Piccinato Email & Phone Number

Milan, Lombardy, Italy

Milano, Lombardia, Italia

Milan, Lombardy, Italy

• Managed CRM, Database growth, DEM omnichannel planning & launch and Automated Trigger development to pursue brand goals.• Project Manager for the launch of an advanced omnichannel Loyalty program with a vouchers/points system. Coordinated international and local stakeholders (Marketing, Business, IT, Legal, Retail, Ccare & Agencies) and followed UATs, localizations, Triggers, go-to-market Strategy and launch of the Program in 9 months. Collected more than 10K active members in 2 months. • Implemented an omnichannel NPS solution integrated with our Customer Care Team to ensure Customer Satisfaction for 2 Brands.• Developed Test & Tell and RFM Conversion campaigns with outstanding results, shared internally as European best cases.

Milan Area, Italy

• Managed CRM, Data Acquisition Strategy and Digital Projects to reach Lancôme and L’Oréal Italy Digital goals. • Coordinated Online Communication Plan to ensure synergy between eCommerce, Media, Trade and Marketing plan.• Developed the Database Growth Strategy through Digital, eCommerce & Retail channels, monitoring acquisition campaigns to ensure best results in terms of CPL, Contactability, ROI and CLTV. • Developed a Consumer Database from scratch, positioning DEM and SMS channels as the main revenue driver online (weight over 30%). • Built a successful Lead Generation Project with the Retailer Sephora, delivering a legal & IT validated workflow to manage double privacy opt-in and supported other Brands to escalate and launch the same campaigns. • Financial management of a 6 digits budget to create and execute Brand Digital Projects to further develop the Lancôme Digital Strategy.• Managed a new PIM-DAM system implementation for 8 Luxury Brands as Project Division Lead to define requirements and deliver milestones on time while coordinating Business, IT and 8 Marketing Teams.

Milan, Lombardy, Italy

• Managed and executed the Brand Digital Strategy through owned Social Media, Media Campaigns, CRM and local Digital Projects.• Executed and implemented Digital Media Campaigns over 7 digits investment, coordinating internal marketing teams, media agencies to deliver results over the L’Oréal Luxe Division average benchmarks based on goals (VTR, Reach & Frequency, CTR, CPL). • Supported the CDO team to reach L’Oréal Italy Digital goals, implement guidelines and support other Brands on Digital projects.• Rebuilt the Brand CRM Strategy and execution process to ensure main eCommerce and Marketing objectives. • Analyzed the performance of Digital Media Campaigns, new tools and platforms to develop the strategy and future projects.

Milan Area, Italy

• Managed the Brand Digital Presence through owned Social Media, Media Campaigns, Influencers and local Digital Projects;• Executed and implemented 6 digits budget Digital Media Campaigns through Programmatic and Social Media Advertising, delivering results over the L’Oréal Italy average benchmarks; • Coordinating the internal Trade Marketing team and PM teams to execute and support different local Digital Projects;• Supported the Trade Marketing team and e-KAM communicating, producing and delivering digital contents to key e-Retailer clients;• Supported the brand eCommerce specialist to implement Newsletters and diagnostic structural issues on Lancome.it; • Analyzed the performance of Digital Media Campaigns, new tools and platforms to develop the strategy and future projects.

Chicago, Stati Uniti

• Planning and management of B2B and B2C events in Wine & Food industry, working in a multi-cultural team, successively resolving operational issues and leading to a business growth in Chicago and Dallas market.• Improved clients database efficiency through Customer relationship management and database management.• Led the Marketing department to increase Brand Awareness and Customer Engagement strategies, arranged through Digital Advertising, User-Generated Content, Social Media Marketing and Email Marketing.• Analyzed, presented and carried out a new Content Management System.• Designed and developed an innovative and more efficient website, strengthening the digital presence.

Msc In Marketing And Management, Marketing

• Average grade: 8.89/10 (Master Top 6%) • Final work: "Virtual Reality in Retail" • ESADE Ranked 6# Best European Business School.

Msc Study Abroad Program, Business, Management And Marketing In South Korea

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Elective course: "Introduction to e-Marketing and e-Commerce" "E-Business e Web 2.0" Final work: "Smartwatch and smartphone.

High School, Liberal Arts And Sciences/Liberal Studies

Piano