Andrea Pound

Andrea Pound Email and Phone Number

Director, Consulting, Strategic Communications @ Scyne Advisory
Melbourne, VIC, AU
Andrea Pound's Location
Greater Melbourne Area, Australia
Andrea Pound's Contact Details

Andrea Pound work email

Andrea Pound personal email

n/a
About Andrea Pound

I'm passionate about great communications and their impact on business, communities and people. With over twenty-five years of experience in global communications roles, I know the importance of taking an organisation's business strategy and translating it into simple, effective and localised messaging that resonates with a range of audiences at every level. Most recently, my focus has skewed toward the government and technical sectors where I have worked on high-profile transformation and digitally focused projects, providing research, strategies and supporting tools and resources. I've been a trusted advisor to clients, leading them through periods of change and growth by crafting communications strategies that are thoughtful, collaborative, consistent and - most importantly - effective.Specialties include Strategic Communications, Internal Communications; Online Communications (including web and social media strategies); Community and Customer Communications; Media Relations; Marketing Communications; Events Management; Brand Strategy and Activation; Copywriting; Editing; and Communications Education and Training (including media and executive training).

Andrea Pound's Current Company Details
Scyne Advisory

Scyne Advisory

View
Director, Consulting, Strategic Communications
Melbourne, VIC, AU
Website:
scyne.com.au
Employees:
839
Andrea Pound Work Experience Details
  • Scyne Advisory
    Director, Consulting, Strategic Communications
    Scyne Advisory
    Melbourne, Vic, Au
  • Scyne Advisory
    Director-Level Consultant, Strategic Communications
    Scyne Advisory Nov 2023 - Present
    Melbourne, Victoria, Australia
    Contracted to provide strategic counsel, and support communications priorities and projects for a range of Scyne's government and not-for-profit clients. A trusted advisor to C-suite executives and communications leaders on high-profile projects and campaigns.
  • Smallfishbig
    Strategic Communications Leader, Principal
    Smallfishbig Sep 2010 - Present
    Melbourne, Australia
    Specialising in simple, tailored and effective communications, I established SmallFishBig to provide an end-to-end corporate communications and media relations service including strategy development, execution and evaluation; copywriting and editing; social and e-media management; leadership coaching, media training and more. Most recently, I worked with the World Psychiatric Association (WPA) to develop their global communications strategy and consult on strategic events. This… Show more Specialising in simple, tailored and effective communications, I established SmallFishBig to provide an end-to-end corporate communications and media relations service including strategy development, execution and evaluation; copywriting and editing; social and e-media management; leadership coaching, media training and more. Most recently, I worked with the World Psychiatric Association (WPA) to develop their global communications strategy and consult on strategic events. This included launching a new website, education portal (Learning Management System) and social media strategy, and managing all comms around their Melbourne, Mexico City, Lisbon and Bangkok World Congresses, where I also acted as MC and chief media liaison. In the last three years, I have consulted/ sub-contracted as a subject matter expert on behalf of Big 4 firms on various high-profile government and private projects. I have also worked with BHP to develop internal communications plans to launch new initiatives and embed cultural change, and with Vicinity Centres to develop their new brand tone of voice and website copy. Show less
  • Pwc
    Director-Level Consultant, Strategic Communications
    Pwc Apr 2020 - Nov 2023
    Australia
    Contracted to provide strategic counsel and support communications priorities and projects for PwC's private, government and not-for-profit clients. A trusted advisor to C-suite executives and communications leaders on high-profile projects and campaigns.
  • Australian Department Of Health
    Consultant, Strategic & Online Communications
    Australian Department Of Health Jul 2021 - Dec 2021
    Australia
    Seconded to the Department via PwC as part of the COVID vaccine taskforce and subsequently the aged care vaccine rollout team. Supported communications strategy development and led delivery on vaccination rollout and mandates in aged care, working with Ministers, unions, aged care providers, media and other key stakeholders.
  • Bhp Billiton
    Global Communications Leader
    Bhp Billiton Nov 2008 - May 2009
    Melbourne, Australia
    Contracted for six months as a special consultant to the Corporate Headquarters Communications team. In this role, I advised on restructure of the communications team and sourcing of appropriate leadership. I also led development of the new BHP Billiton website. Since this role, I have worked on and off for BHP Billiton as an external consultant on various special projects.
  • Genworth
    Senior Vice-President, Communications International
    Genworth Aug 2006 - Nov 2008
    London, United Kingdom
    Executive-level team member, reporting directly to the CEO of the International business. Developed and drove strategy for all internal and external communications across 23 countries, leading a team of nine functional managers spanning PR, organisational communications, online communications, brand and events.Notable achievements include the creation of an internal communications function for Genworth International; leadership of all communications elements of the Genworth Financial… Show more Executive-level team member, reporting directly to the CEO of the International business. Developed and drove strategy for all internal and external communications across 23 countries, leading a team of nine functional managers spanning PR, organisational communications, online communications, brand and events.Notable achievements include the creation of an internal communications function for Genworth International; leadership of all communications elements of the Genworth Financial brand launch into European markets; creation of a suite of policies and tools adopted for use by the broader parent company; and increasing European media coverage by upwards of 200% while at the same time reducing Public Relations spending by some 30%. Show less
  • Ge Insurance Solutions
    Head Of External Communications, Europe, Middle East And Asia Pacific
    Ge Insurance Solutions Aug 2003 - Aug 2006
    London, United Kingdom
    Developed and implemented strategy for marketing communications, public relations, media and strategic events management for Europe, Middle East & Asia Pacific (including Australia/New Zealand). Notable achievements include development and leadership of European and Asia Pacific Customer Summits, and hosting the company's first media launch into Middle Eastern markets.Acted as the Insurance Solutions Communications representative for GE Corporate "Imagination at Work" brand relaunch… Show more Developed and implemented strategy for marketing communications, public relations, media and strategic events management for Europe, Middle East & Asia Pacific (including Australia/New Zealand). Notable achievements include development and leadership of European and Asia Pacific Customer Summits, and hosting the company's first media launch into Middle Eastern markets.Acted as the Insurance Solutions Communications representative for GE Corporate "Imagination at Work" brand relaunch, focused on engaging employees in the new brand ethos. Show less
  • International Underwriting Association Of London
    Press And Pr Manager
    International Underwriting Association Of London Mar 2001 - Aug 2003
    London, United Kingdom
    Reporting to the CEO, I executed on the media, marketing, communications (internal and external) and events strategy for the IUA. Notably, I led the IUA's crisis communications response to the events of September 11, 2001 and acted as lead spokesperson for the London insurance market in high-profile UK and European media including the BBC, Sky News, The Times, Telegraph, La Tribune, Le Monde, Rai, etc.
  • Commonwealth Department Of Health And Aged Care
    Editor-In-Chief
    Commonwealth Department Of Health And Aged Care Nov 2000 - Feb 2001
    Canberra, Australia
    Managed a team of three staff writers and two designers to produce a monthly in-house publication for the department. Edited all content, approved layout/design and managed measurement and evaluation of publication readership and effectiveness.
  • Limit Underwriting Limited (Now Part Of The Qbe Group)
    Internal Communications Officer
    Limit Underwriting Limited (Now Part Of The Qbe Group) Mar 1999 - Nov 2000
    London, United Kingdom
    Managed internal communications around merger and office relocations for two London reinsurance companies to become Limit Underwriting.
  • Commonwealth Department Of Health And Aged Care
    Public Affairs Officer
    Commonwealth Department Of Health And Aged Care Nov 1998 - Feb 1999
    Canberra, Australia
    Short-term contract working on the "International Year of Older Persons" Active Australia Campaign.
  • Sudden Infant Death Association (Act)
    Events Manager
    Sudden Infant Death Association (Act) Mar 1997 - Sep 1998
    Canberra, Australia
    Joined the campaign as a volunteer in 1997 and was given responsibility for organising the Red Nose Winter Ball – a key fundraising event for leading ACT personalities. Invited back as a paid employee for 1998 campaign and was given responsibility for launch of the campaign in Canberra’s three major shopping centres, organisation of the Red Nose Winter Ball, Runny Red Nose Fun Run and Red Nose (Horse) Race Day. Worked with local television and radio stations to cover the launch of the… Show more Joined the campaign as a volunteer in 1997 and was given responsibility for organising the Red Nose Winter Ball – a key fundraising event for leading ACT personalities. Invited back as a paid employee for 1998 campaign and was given responsibility for launch of the campaign in Canberra’s three major shopping centres, organisation of the Red Nose Winter Ball, Runny Red Nose Fun Run and Red Nose (Horse) Race Day. Worked with local television and radio stations to cover the launch of the campaign. Show less

Andrea Pound Education Details

Frequently Asked Questions about Andrea Pound

What company does Andrea Pound work for?

Andrea Pound works for Scyne Advisory

What is Andrea Pound's role at the current company?

Andrea Pound's current role is Director, Consulting, Strategic Communications.

What is Andrea Pound's email address?

Andrea Pound's email address is an****@****.com.au

What schools did Andrea Pound attend?

Andrea Pound attended University Of Canberra.

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