Andrea Pound Email and Phone Number
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I'm passionate about great communications and their impact on business, communities and people. With over twenty-five years of experience in global communications roles, I know the importance of taking an organisation's business strategy and translating it into simple, effective and localised messaging that resonates with a range of audiences at every level. Most recently, my focus has skewed toward the government and technical sectors where I have worked on high-profile transformation and digitally focused projects, providing research, strategies and supporting tools and resources. I've been a trusted advisor to clients, leading them through periods of change and growth by crafting communications strategies that are thoughtful, collaborative, consistent and - most importantly - effective.Specialties include Strategic Communications, Internal Communications; Online Communications (including web and social media strategies); Community and Customer Communications; Media Relations; Marketing Communications; Events Management; Brand Strategy and Activation; Copywriting; Editing; and Communications Education and Training (including media and executive training).
Scyne Advisory
View- Website:
- scyne.com.au
- Employees:
- 839
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Director, Consulting, Strategic CommunicationsScyne AdvisoryMelbourne, Vic, Au -
Director-Level Consultant, Strategic CommunicationsScyne Advisory Nov 2023 - PresentMelbourne, Victoria, AustraliaContracted to provide strategic counsel, and support communications priorities and projects for a range of Scyne's government and not-for-profit clients. A trusted advisor to C-suite executives and communications leaders on high-profile projects and campaigns. -
Strategic Communications Leader, PrincipalSmallfishbig Sep 2010 - PresentMelbourne, AustraliaSpecialising in simple, tailored and effective communications, I established SmallFishBig to provide an end-to-end corporate communications and media relations service including strategy development, execution and evaluation; copywriting and editing; social and e-media management; leadership coaching, media training and more. Most recently, I worked with the World Psychiatric Association (WPA) to develop their global communications strategy and consult on strategic events. This… Show more Specialising in simple, tailored and effective communications, I established SmallFishBig to provide an end-to-end corporate communications and media relations service including strategy development, execution and evaluation; copywriting and editing; social and e-media management; leadership coaching, media training and more. Most recently, I worked with the World Psychiatric Association (WPA) to develop their global communications strategy and consult on strategic events. This included launching a new website, education portal (Learning Management System) and social media strategy, and managing all comms around their Melbourne, Mexico City, Lisbon and Bangkok World Congresses, where I also acted as MC and chief media liaison. In the last three years, I have consulted/ sub-contracted as a subject matter expert on behalf of Big 4 firms on various high-profile government and private projects. I have also worked with BHP to develop internal communications plans to launch new initiatives and embed cultural change, and with Vicinity Centres to develop their new brand tone of voice and website copy. Show less -
Director-Level Consultant, Strategic CommunicationsPwc Apr 2020 - Nov 2023AustraliaContracted to provide strategic counsel and support communications priorities and projects for PwC's private, government and not-for-profit clients. A trusted advisor to C-suite executives and communications leaders on high-profile projects and campaigns. -
Consultant, Strategic & Online CommunicationsAustralian Department Of Health Jul 2021 - Dec 2021AustraliaSeconded to the Department via PwC as part of the COVID vaccine taskforce and subsequently the aged care vaccine rollout team. Supported communications strategy development and led delivery on vaccination rollout and mandates in aged care, working with Ministers, unions, aged care providers, media and other key stakeholders. -
Global Communications LeaderBhp Billiton Nov 2008 - May 2009Melbourne, AustraliaContracted for six months as a special consultant to the Corporate Headquarters Communications team. In this role, I advised on restructure of the communications team and sourcing of appropriate leadership. I also led development of the new BHP Billiton website. Since this role, I have worked on and off for BHP Billiton as an external consultant on various special projects. -
Senior Vice-President, Communications InternationalGenworth Aug 2006 - Nov 2008London, United KingdomExecutive-level team member, reporting directly to the CEO of the International business. Developed and drove strategy for all internal and external communications across 23 countries, leading a team of nine functional managers spanning PR, organisational communications, online communications, brand and events.Notable achievements include the creation of an internal communications function for Genworth International; leadership of all communications elements of the Genworth Financial… Show more Executive-level team member, reporting directly to the CEO of the International business. Developed and drove strategy for all internal and external communications across 23 countries, leading a team of nine functional managers spanning PR, organisational communications, online communications, brand and events.Notable achievements include the creation of an internal communications function for Genworth International; leadership of all communications elements of the Genworth Financial brand launch into European markets; creation of a suite of policies and tools adopted for use by the broader parent company; and increasing European media coverage by upwards of 200% while at the same time reducing Public Relations spending by some 30%. Show less -
Head Of External Communications, Europe, Middle East And Asia PacificGe Insurance Solutions Aug 2003 - Aug 2006London, United KingdomDeveloped and implemented strategy for marketing communications, public relations, media and strategic events management for Europe, Middle East & Asia Pacific (including Australia/New Zealand). Notable achievements include development and leadership of European and Asia Pacific Customer Summits, and hosting the company's first media launch into Middle Eastern markets.Acted as the Insurance Solutions Communications representative for GE Corporate "Imagination at Work" brand relaunch… Show more Developed and implemented strategy for marketing communications, public relations, media and strategic events management for Europe, Middle East & Asia Pacific (including Australia/New Zealand). Notable achievements include development and leadership of European and Asia Pacific Customer Summits, and hosting the company's first media launch into Middle Eastern markets.Acted as the Insurance Solutions Communications representative for GE Corporate "Imagination at Work" brand relaunch, focused on engaging employees in the new brand ethos. Show less -
Press And Pr ManagerInternational Underwriting Association Of London Mar 2001 - Aug 2003London, United KingdomReporting to the CEO, I executed on the media, marketing, communications (internal and external) and events strategy for the IUA. Notably, I led the IUA's crisis communications response to the events of September 11, 2001 and acted as lead spokesperson for the London insurance market in high-profile UK and European media including the BBC, Sky News, The Times, Telegraph, La Tribune, Le Monde, Rai, etc. -
Editor-In-ChiefCommonwealth Department Of Health And Aged Care Nov 2000 - Feb 2001Canberra, AustraliaManaged a team of three staff writers and two designers to produce a monthly in-house publication for the department. Edited all content, approved layout/design and managed measurement and evaluation of publication readership and effectiveness.
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Internal Communications OfficerLimit Underwriting Limited (Now Part Of The Qbe Group) Mar 1999 - Nov 2000London, United KingdomManaged internal communications around merger and office relocations for two London reinsurance companies to become Limit Underwriting.
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Public Affairs OfficerCommonwealth Department Of Health And Aged Care Nov 1998 - Feb 1999Canberra, AustraliaShort-term contract working on the "International Year of Older Persons" Active Australia Campaign.
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Events ManagerSudden Infant Death Association (Act) Mar 1997 - Sep 1998Canberra, AustraliaJoined the campaign as a volunteer in 1997 and was given responsibility for organising the Red Nose Winter Ball – a key fundraising event for leading ACT personalities. Invited back as a paid employee for 1998 campaign and was given responsibility for launch of the campaign in Canberra’s three major shopping centres, organisation of the Red Nose Winter Ball, Runny Red Nose Fun Run and Red Nose (Horse) Race Day. Worked with local television and radio stations to cover the launch of the… Show more Joined the campaign as a volunteer in 1997 and was given responsibility for organising the Red Nose Winter Ball – a key fundraising event for leading ACT personalities. Invited back as a paid employee for 1998 campaign and was given responsibility for launch of the campaign in Canberra’s three major shopping centres, organisation of the Red Nose Winter Ball, Runny Red Nose Fun Run and Red Nose (Horse) Race Day. Worked with local television and radio stations to cover the launch of the campaign. Show less
Andrea Pound Education Details
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Public Relations, Marketing, Tourism
Frequently Asked Questions about Andrea Pound
What company does Andrea Pound work for?
Andrea Pound works for Scyne Advisory
What is Andrea Pound's role at the current company?
Andrea Pound's current role is Director, Consulting, Strategic Communications.
What is Andrea Pound's email address?
Andrea Pound's email address is an****@****.com.au
What schools did Andrea Pound attend?
Andrea Pound attended University Of Canberra.
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Andrea Pound
Director Of Freshman Success At University Of Alabama At Birmingham - Collat School Of BusinessBirmingham, Al3gmail.com, uab.edu, uab.edu5 +120544XXXXX
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