Andrea Pound Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Contracted to provide strategic counsel, and support communications priorities and projects for a range of Scyne's government and not-for-profit clients. A trusted advisor to C-suite executives and communications leaders on high-profile projects and campaigns.

Melbourne, Australia

Specialising in simple, tailored and effective communications, I established SmallFishBig to provide an end-to-end corporate communications and media relations service including strategy development, execution and evaluation; copywriting and editing; social and e-media management; leadership coaching, media training and more. Most recently, I worked with the World Psychiatric Association (WPA) to develop their global communications strategy and consult on strategic events. This… Show more Specialising in simple, tailored and effective communications, I established SmallFishBig to provide an end-to-end corporate communications and media relations service including strategy development, execution and evaluation; copywriting and editing; social and e-media management; leadership coaching, media training and more. Most recently, I worked with the World Psychiatric Association (WPA) to develop their global communications strategy and consult on strategic events. This included launching a new website, education portal (Learning Management System) and social media strategy, and managing all comms around their Melbourne, Mexico City, Lisbon and Bangkok World Congresses, where I also acted as MC and chief media liaison. In the last three years, I have consulted/ sub-contracted as a subject matter expert on behalf of Big 4 firms on various high-profile government and private projects. I have also worked with BHP to develop internal communications plans to launch new initiatives and embed cultural change, and with Vicinity Centres to develop their new brand tone of voice and website copy. Show less

Australia

Contracted to provide strategic counsel and support communications priorities and projects for PwC's private, government and not-for-profit clients. A trusted advisor to C-suite executives and communications leaders on high-profile projects and campaigns.

Australia

Seconded to the Department via PwC as part of the COVID vaccine taskforce and subsequently the aged care vaccine rollout team. Supported communications strategy development and led delivery on vaccination rollout and mandates in aged care, working with Ministers, unions, aged care providers, media and other key stakeholders.

Melbourne, Australia

Contracted for six months as a special consultant to the Corporate Headquarters Communications team. In this role, I advised on restructure of the communications team and sourcing of appropriate leadership. I also led development of the new BHP Billiton website. Since this role, I have worked on and off for BHP Billiton as an external consultant on various special projects.

London, United Kingdom

Executive-level team member, reporting directly to the CEO of the International business. Developed and drove strategy for all internal and external communications across 23 countries, leading a team of nine functional managers spanning PR, organisational communications, online communications, brand and events.Notable achievements include the creation of an internal communications function for Genworth International; leadership of all communications elements of the Genworth Financial… Show more Executive-level team member, reporting directly to the CEO of the International business. Developed and drove strategy for all internal and external communications across 23 countries, leading a team of nine functional managers spanning PR, organisational communications, online communications, brand and events.Notable achievements include the creation of an internal communications function for Genworth International; leadership of all communications elements of the Genworth Financial brand launch into European markets; creation of a suite of policies and tools adopted for use by the broader parent company; and increasing European media coverage by upwards of 200% while at the same time reducing Public Relations spending by some 30%. Show less

London, United Kingdom

Developed and implemented strategy for marketing communications, public relations, media and strategic events management for Europe, Middle East & Asia Pacific (including Australia/New Zealand). Notable achievements include development and leadership of European and Asia Pacific Customer Summits, and hosting the company's first media launch into Middle Eastern markets.Acted as the Insurance Solutions Communications representative for GE Corporate "Imagination at Work" brand relaunch… Show more Developed and implemented strategy for marketing communications, public relations, media and strategic events management for Europe, Middle East & Asia Pacific (including Australia/New Zealand). Notable achievements include development and leadership of European and Asia Pacific Customer Summits, and hosting the company's first media launch into Middle Eastern markets.Acted as the Insurance Solutions Communications representative for GE Corporate "Imagination at Work" brand relaunch, focused on engaging employees in the new brand ethos. Show less

London, United Kingdom

Reporting to the CEO, I executed on the media, marketing, communications (internal and external) and events strategy for the IUA. Notably, I led the IUA's crisis communications response to the events of September 11, 2001 and acted as lead spokesperson for the London insurance market in high-profile UK and European media including the BBC, Sky News, The Times, Telegraph, La Tribune, Le Monde, Rai, etc.

Canberra, Australia

Managed a team of three staff writers and two designers to produce a monthly in-house publication for the department. Edited all content, approved layout/design and managed measurement and evaluation of publication readership and effectiveness.

London, United Kingdom

Managed internal communications around merger and office relocations for two London reinsurance companies to become Limit Underwriting.

Canberra, Australia

Short-term contract working on the "International Year of Older Persons" Active Australia Campaign.

Canberra, Australia

Joined the campaign as a volunteer in 1997 and was given responsibility for organising the Red Nose Winter Ball – a key fundraising event for leading ACT personalities. Invited back as a paid employee for 1998 campaign and was given responsibility for launch of the campaign in Canberra’s three major shopping centres, organisation of the Red Nose Winter Ball, Runny Red Nose Fun Run and Red Nose (Horse) Race Day. Worked with local television and radio stations to cover the launch of the… Show more Joined the campaign as a volunteer in 1997 and was given responsibility for organising the Red Nose Winter Ball – a key fundraising event for leading ACT personalities. Invited back as a paid employee for 1998 campaign and was given responsibility for launch of the campaign in Canberra’s three major shopping centres, organisation of the Red Nose Winter Ball, Runny Red Nose Fun Run and Red Nose (Horse) Race Day. Worked with local television and radio stations to cover the launch of the campaign. Show less