Andrea Marrigan Email & Phone Number

Boston, Ma, Us

Programmatic operations, yield management and sales support for LoveToKnow Media’s portfolio of websites, including LovetoKnow, YourDictionary, Wordfinder and Golflink.

• Lead team responsible for programmatic operations and yield management for standard display, mobile and video across more than 500 owned-and-operated local news sites. • Work closely with national sales team to execute and optimize private deals• Leverage Gatehouse’s DMP (Lotame) to build valuable, proprietary 1st party audience segments to enhance campaign performance for guaranteed direct and RTB private deals• Roll out technologies such as header bidding and data-driven out-stream video, including vetting potential partners, and working with development, engineering and ops teams to test, deploy and manage the relationships thereafter.• Day-to-day operations such as deal setup, analytics, reporting, etc.

Develop and support strategic partnerships with local media companies and programmatic demand partners to promote the growth of adhance media, GateHouse’s private ad exchange. Work with digital team on the execution of new ad products and programmatic initiatives for adhance and GateHouse owned-and-operated sites, including mobile and video RTB as well as a 1st party data strategy.

Led business development efforts to develop strategic partnerships with media companies looking to build ad networks off of their core brands. Managed a team of 10 advertising and publisher operations specialists, taking a consultative approach to providing clients with the tools, expertise and support to scale their ad network channels.

Managed operations team, providing tailored ad network support to clients leveraging Burst’s ad serving technology, AdConductor. Responsibilities included publisher recruitment and support, campaign trafficking and management, performance optimization, advertising operations, invoicing and payments. Also worked closely with project management team to scope out new development projects based on customer requirements.

Managed teams of Network Specialists dedicated to providing campaign management and advertising operations support to external clients that have purchased Burst ad serving solutions.

Managed teams of Network Specialists dedicated to providing campaign management and advertising operations support to external clients that have purchased Burst ad serving solutions.

Provided campaign management and advertising operations support to an external client that purchased Burst ad serving solutions.

Mba, Operations Management

Bs, Business Administration/Marketing