Andrea Johnson Email & Phone Number

Santa Clara, California, US

San Mateo, CA, US

• Manage 1 direct project manager and multiple web, email, and marketing operations contractors
• $45MM+ in closed/won deals sourced (first touch) by the marketing programs I developed; $115M+ in closed/won deals converted (last touch) by my key program messaging through April 2023
• Collaborate with Product, Alliances, and Solutions Marketing to lead company go-to-market strategy for object storage product, including targeting, and vertical, persona, and needs-based messaging for all use cases
• Write marketing assets, copy, and nurture emails and oversee creative development to ensure program messaging and brand position is consistent across all assets and channels, including the website
• Built 15 use case and vertical-specific nurture streams, Increased email volume 20X with 5X click-through rate; lead score-ups to callable range up by 2.5X
• Develop all marketing materials for to, through and with reseller and service provider marketing – increased reseller campaign engagement 3X

Tinton Falls, NJ, US

• Manage a 2-tier team of WW campaign directors and marketing leaders across all disciplines (digital, webinar, video, tele-lead development, partner marketing, inbound chat and web): 6 direct reports and 4 indirect plus.
• WW integrated marketing strategy development
• WW digital marketing, webinar, and telemarketing strategy development
• Responsible for KPIs on engagement and pipeline inflow for all channels under my management
• Manage effective ROI deployment of a multi-million dollar WW budget
• Develop and oversee execution of marketing campaigns in support of corporate, regional, vertical, and partner programs across multiple industries, employing an integrated mix of digital and offline demand generation.

Tinton Falls, NJ, US

• Manage a 2-tier team of marketing coordinators, 1 direct and 5 indirect
• Americas marketing campaign strategy development
• Americas digital marketing strategy development
• Responsible for exceeding KPIs on engagement and pipeline
• Manage effective ROI deployment of a significant percentage of the Americas Marketing budget
• Develop and oversee execution of marketing campaigns in support of corporate and regional programs across multiple industries, employing an integrated mix of digital and offline demand generation tactics: inbound.

New York, NY, US

• Sold-in, built and am responsible for www.AIGInsurance.com digital marketing, lead generation and enrollment
• Manage key digital cross-sell infrastructure and marketing projects involving multiple product lines within AIG, a Fortune 100 international insurance firm
• Lead web, email, and mobile marketing strategy and development for U.S. Consumer Insurance
• Build low cost, highly effective mobile servicing apps with embedded cross-sell from original concept and design through release and marketing
• Work with two direct reports and occasional interns
• P&L management including revenue targets, marketing spend, loss ratios, and ROI

New York, NY, US

• Manage key cross-sell infrastructure and marketing projects involving multiple product lines within AIG, a Fortune 100 international insurance firm
• Lead web marketing strategy and development for U.S. Accident & Health Insurance
• Work with 2 direct reports and occasional interns
• Dedicated to the career development of my self and my staff: one of my directs was promoted in my first 9 months managing her
• Strategic, day-to-day management of marketing partners and client relationships
• P&L management including revenue targets, marketing spend, loss ratios, and ROI

New York, NY, US

• Successfully transitioned from product to people management with a team of 6 (growing to 9 in less than 1 year) and 4 direct reports, 2 of whom were promoted in my first 6 months as their manager
• Lead teams responsible for the management of retail branch, home loan, statement, and credit card marketing programs and their supporting processes
• Lead monthly kick-off (with @50 attendees), impact assessment, capacity planning, and senior management prioritization necessary to execute each of these recurring programs
• Serve in a business relationship management role with key marketing strategy partners
• In daily meetings with marketing strategy, demonstrate a deep understanding of the business goals, content, and execution processes associated with each marketing campaign
• Demonstrate skills in project management, marketing strategy, business requirements analysis, and communication when leading cross-functional teams in process redesign or escalated issue resolution

US

• Starting with only prescreen direct mail, pushed acquisitions strategy into a total of 13 marketing channels, including direct telemarketing, prescreen (credit pull) and non-prescreen email, web, and mail, while.
• Built portfolio from 42K open accounts/$81.5MM net receivables to 135K open accounts/$283MM net receivables in 9 months
• Created forecasts and detailed marketing plans; managed channel mix to ensure portfolio met expected profit and loss metrics
• Initiated and maintained successful relationships of mutual respect with external list providers and internal departments

US

• Managed 5 partnership credit card portfolios, each according to differing contractual requirements: Doubleday Entertainment, Checks Unlimited, Democratic National Committee, Human Rights Campaign, and MyPoints
• Began work on genesis of MyPoints/Providian partnership 1 month after transition into partnership marketing position; launched credit card with minimal supervision and booked accounts at more than double launch forecast
• Responsible for monthly, quarterly, and annual budget reconciliation and accruals
• Created forecasts and detailed marketing plans; managed channel mix to ensure portfolio met expected P&L metrics
• Initiated and maintained successful relationships of mutual respect with my partners and all internal departments
• Worked with counterparts in the Core business to launch several cross-portfolio projects within partnerships, including Visa Traditional Rewards ($2MM in additional gross interchange for partnerships in first 1.5 years)

• Management of the statement channel and its ramifications on both internal departments and external vendors
• Included prioritizing 100+ statement marketing/legal initiatives per month for greatest response, creation of the monthly requirements document, end-to-end testing of all messages and inserts, and cataloging of all.
• Extensive, start-to-finish whole project management of a myriad of statement-related projects, while still running a complicated production process for 3 monthly cycles concurrently
• Identified and implemented process improvements such as rebate check functionality and rewards disclosures
• Primary liaison to other departments (marketing strategy, marketing services, legal, compliance, list management, billing and card issuance, product assurance, etc.)

• Mgmt of Cash (stand-alone check mailings, statement checks), DM Balance Transfer and Balance Transfer Win Back product mktg to existing customers
• Managed multiple tests in multiple products at any time, most with double digit + lifts in $s booked/package mailed
• Worked with external advertising company (Kessler Pacific) on creative for mail packages
• Responsible for test concepts, strategy and project briefs and mgmt, results analysis, and rollout recommendations
• Monthly, quarterly, and annual budget reconciliation and accruals
• Sought out by upper management for suggestions on extensive audit improvements to programs as varied as Performance Based Pricing, Cash, and BT Win Back

• Responsible for testing new ideas and initiatives for the Direct Telemarketing Channel
• Included 30% independent travel and responsibility for training alone at various vendor sites
• Consistently met or exceeded sales goals at the telemarketing vendors I managed
• Managed one of the most successful market tests in PVN DTM history, “Booking Bonanza,” which booked 5,000+ accounts in 5 days
• Implemented a new internal system in the DTM Lead Conversion Channel and rolled it out successfully at an external vendor
• Managed the day-to-day operations of the new system and their ramifications on vendor strategy

• Managed a group of up to 60 TM reps in a production-oriented and dynamic product development environment
• Provided product/script feedback to senior marketing partners, resulting in 10%+ response lifts on some tests
• Motivated my team to meet or exceed established goals while managing up to 5 tests at a time
• Developed and presented training for all new tests under my supervision
• Conducted interviews, hiring and firing; responsible for weekly, monthly, quarterly and annual reviews, including determining and defending levels of variable compensation

• First PB in Test Center history to receive 50% (maximum) variable compensation for consistently highest sales performance (often more than double that of the nearest competitor) and positive leadership
• Telemarketing of various credit card products, closed and open-end consolidation loans, and home equity loans; included highly successful cold-calling via handset and auto-dialer
• Worked alongside product management to identify product and script improvements, resulting in 10%+ response lifts on some tests
• Developed and delivered training to new hires; performed side-by-side monitoring/mentoring of newer reps

B.A., English

Transfer Coursework, Creative Writing And French