Andrea Johnson Email and Phone Number
Data-Driven B2B/B2C Marketing Leader - Digital, Demand, Growth, ABM, Lifecycle - IT, FinServ at
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Druva
Andrea Johnson's Location
San Francisco Bay Area, United States, United States
Andrea Johnson's Contact Details
Andrea Johnson work email
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Andrea Johnson personal email
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Andrea Johnson phone numbers
About Andrea Johnson
Trusted leader adept at positive change management and building coalitions at all levels. Data geek with demonstrated ability to expand marketing opportunities, whether by look-alike or response modeling, through cross-sell or partnership opportunities, or a relentless test/learn/refine ethic. Excel at seeing patterns in large data sets that lead to lower risk acquisition strategies or more finely-tuned messaging for account-based marketing (ABM). Able to persuasively explain a data-derived marketing strategy to anyone from a data modeler to a marketing intern to the C-suite. Integrated marketer comfortable managing large teams that touch all aspects of the B2B/B2C sales funnel, whether in short SaaS or DTC sales cycles or longer enterprise ones, via direct mail and telemarketing, or in digital media such as email, mobile, chat, social, and targeted display. Skilled at reducing marketing cost per acquisition/account across a multi-million dollar budget. Outstanding process improvement, product development, and presentation skills. Intelligent, articulate, fair, and driven to succeed.Specialties: - Digital marketing and campaign management in the B2B IT/data management software space- Direct Marketing of credit cards, insurance, and other banking/financial products, both B2C & B2B- Clean, highly successful mail, email, web, and telemarketing multi-variate testing- Built mobile apps with embedded cross-sell from original concept through execution and marketing- Proven ability to build, launch, and grow both offline and online marketing in an integrated fashion- Experience in both Acquisitions and Customer Management (CRM/Loyalty)- Understand regulations impacting the financial services industry and effective marketing tactics for credit prescreen and non-prescreen environments- Also spent time on the Marketing Operations side, so know a great deal about the "How," as well as the "Who, What, and Why"
Andrea Johnson Work Experience Details
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Vice President, Global Demand GenerationDruva Sep 2023 - PresentSanta Clara, California, Us -
Senior Director, Global Marketing ProgramsCloudian Inc Jan 2020 - Jul 2023San Mateo, Ca, Us• Manage 1 direct project manager and multiple web, email, and marketing operations contractors • $45MM+ in closed/won deals sourced (first touch) by the marketing programs I developed; $115M+ in closed/won deals converted (last touch) by my key program messaging through April 2023 • Collaborate with Product, Alliances, and Solutions Marketing to lead company go-to-market strategy for object storage product, including targeting, and vertical, persona, and needs-based messaging for all use cases • Write marketing assets, copy, and nurture emails and oversee creative development to ensure program messaging and brand position is consistent across all assets and channels, including the website • Built 15 use case and vertical-specific nurture streams, Increased email volume 20X with 5X click-through rate; lead score-ups to callable range up by 2.5X • Develop all marketing materials for to, through and with reseller and service provider marketing – increased reseller campaign engagement 3X • In my second month, launched the biggest, most successful marketing program in Cloudian history, driving web traffic up 5X and attracting a large alliance partner to market with us – this campaign is still going strong • Lead occasional business development and strategic initiatives with partners as diverse as cyber insurance companies, AWS, Veeam, VMware, and Teradata • Created and templatized Asana process flows for campaign management and all tactics and channels; built and maintain a content library -
Head Of Global Marketing ProgramsCommvault Jul 2018 - Oct 2019Tinton Falls, Nj, Us• Manage a 2-tier team of WW campaign directors and marketing leaders across all disciplines (digital, webinar, video, tele-lead development, partner marketing, inbound chat and web): 6 direct reports and 4 indirect plus 3 interns• WW integrated marketing strategy development• WW digital marketing, webinar, and telemarketing strategy development • Responsible for KPIs on engagement and pipeline inflow for all channels under my management• Manage effective ROI deployment of a multi-million dollar WW budget• Develop and oversee execution of marketing campaigns in support of corporate, regional, vertical, and partner programs across multiple industries, employing an integrated mix of digital and offline demand generation tactics: inbound marketing, content marketing, webinars, paid media, social media marketing, tele-web integration, database marketing• Drive regular interlocks between campaigns, marketing disciplines, alliances, theater marketing, and product marketing teams.• Digital marketing and integrated campaign best practices evangelization/coaching -
Director Of Marketing, AmericasCommvault Apr 2015 - Jun 2018Tinton Falls, Nj, Us• Manage a 2-tier team of marketing coordinators, 1 direct and 5 indirect • Americas marketing campaign strategy development• Americas digital marketing strategy development • Responsible for exceeding KPIs on engagement and pipeline• Manage effective ROI deployment of a significant percentage of the Americas Marketing budget• Develop and oversee execution of marketing campaigns in support of corporate and regional programs across multiple industries, employing an integrated mix of digital and offline demand generation tactics: inbound marketing, content marketing, webinars, paid media, social media marketing, tele-web integration, database marketing• Serve as liaison with Corporate Marketing team, ensuring that Americas’ needs are accurately represented, corporate resources are fully leveraged, and drive regular interlocks between the teams.• Digital and direct marketing best practices evangelization/coaching
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Head Of Digital Marketing, Us & CanadaAig Feb 2013 - Aug 2014New York, Ny, Us• Sold-in, built and am responsible for www.AIGInsurance.com digital marketing, lead generation and enrollment• Manage key digital cross-sell infrastructure and marketing projects involving multiple product lines within AIG, a Fortune 100 international insurance firm• Lead web, email, and mobile marketing strategy and development for U.S. Consumer Insurance• Build low cost, highly effective mobile servicing apps with embedded cross-sell from original concept and design through release and marketing• Work with two direct reports and occasional interns• P&L management including revenue targets, marketing spend, loss ratios, and ROI• Design & execute customer acquisition strategies for digital channels• Manage set-up/execution of new direct marketing campaigns including communicating with internal/external stakeholders & clients, obtaining legal/compliance approval, and managing outside agencies• Analysis and reporting of marketing campaign performance, persistency and ROI• Support business development efforts as needed -
Director, Marketing DevelopmentAig Feb 2010 - Feb 2013New York, Ny, Us• Manage key cross-sell infrastructure and marketing projects involving multiple product lines within AIG, a Fortune 100 international insurance firm• Lead web marketing strategy and development for U.S. Accident & Health Insurance • Work with 2 direct reports and occasional interns• Dedicated to the career development of my self and my staff: one of my directs was promoted in my first 9 months managing her• Strategic, day-to-day management of marketing partners and client relationships• P&L management including revenue targets, marketing spend, loss ratios, and ROI• Develop implementation plans/timelines and manage execution of new direct-to-consumer insurance and service products• Design & execute customer acquisition strategies for digital and offline channels• Manage set-up/execution of new direct marketing campaigns including communicating with internal/external stakeholders & clients, obtaining legal/compliance approval, and managing outside agencies• Analysis and reporting of marketing campaign performance, persistency and ROI• Support business development efforts as needed
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Vice President, Marketing Campaign ManagementChase Oct 2007 - Mar 2009New York, Ny, Us• Successfully transitioned from product to people management with a team of 6 (growing to 9 in less than 1 year) and 4 direct reports, 2 of whom were promoted in my first 6 months as their manager• Lead teams responsible for the management of retail branch, home loan, statement, and credit card marketing programs and their supporting processes • Lead monthly kick-off (with @50 attendees), impact assessment, capacity planning, and senior management prioritization necessary to execute each of these recurring programs • Serve in a business relationship management role with key marketing strategy partners• In daily meetings with marketing strategy, demonstrate a deep understanding of the business goals, content, and execution processes associated with each marketing campaign• Demonstrate skills in project management, marketing strategy, business requirements analysis, and communication when leading cross-functional teams in process redesign or escalated issue resolution -
Assistant Vice President, Business Credit Card AcquisitionsWashington Mutual Card Services Aug 2006 - Oct 2007Us• Starting with only prescreen direct mail, pushed acquisitions strategy into a total of 13 marketing channels, including direct telemarketing, prescreen (credit pull) and non-prescreen email, web, and mail, while managing to expected cost per account metrics• Built portfolio from 42K open accounts/$81.5MM net receivables to 135K open accounts/$283MM net receivables in 9 months• Created forecasts and detailed marketing plans; managed channel mix to ensure portfolio met expected profit and loss metrics• Initiated and maintained successful relationships of mutual respect with external list providers and internal departments -
Senior Product Manager, Partnership Credit Card MarketingWashington Mutual Card Services Nov 2004 - Aug 2006Us• Managed 5 partnership credit card portfolios, each according to differing contractual requirements: Doubleday Entertainment, Checks Unlimited, Democratic National Committee, Human Rights Campaign, and MyPoints• Began work on genesis of MyPoints/Providian partnership 1 month after transition into partnership marketing position; launched credit card with minimal supervision and booked accounts at more than double launch forecast• Responsible for monthly, quarterly, and annual budget reconciliation and accruals• Created forecasts and detailed marketing plans; managed channel mix to ensure portfolio met expected P&L metrics • Initiated and maintained successful relationships of mutual respect with my partners and all internal departments• Worked with counterparts in the Core business to launch several cross-portfolio projects within partnerships, including Visa Traditional Rewards ($2MM in additional gross interchange for partnerships in first 1.5 years)
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Product Manager, Marketing ServicesProvidian Financial Corporation Mar 2004 - Nov 2004• Management of the statement channel and its ramifications on both internal departments and external vendors• Included prioritizing 100+ statement marketing/legal initiatives per month for greatest response, creation of the monthly requirements document, end-to-end testing of all messages and inserts, and cataloging of all initiatives• Extensive, start-to-finish whole project management of a myriad of statement-related projects, while still running a complicated production process for 3 monthly cycles concurrently • Identified and implemented process improvements such as rebate check functionality and rewards disclosures• Primary liaison to other departments (marketing strategy, marketing services, legal, compliance, list management, billing and card issuance, product assurance, etc.) -
Senior Project Manager, Credit Card Customer ManagementProvidian Financial Corporation Dec 2002 - Mar 2004• Mgmt of Cash (stand-alone check mailings, statement checks), DM Balance Transfer and Balance Transfer Win Back product mktg to existing customers• Managed multiple tests in multiple products at any time, most with double digit + lifts in $s booked/package mailed • Worked with external advertising company (Kessler Pacific) on creative for mail packages• Responsible for test concepts, strategy and project briefs and mgmt, results analysis, and rollout recommendations• Monthly, quarterly, and annual budget reconciliation and accruals• Sought out by upper management for suggestions on extensive audit improvements to programs as varied as Performance Based Pricing, Cash, and BT Win Back• Created an audit tutorial and trained multiple employees• Served as the primary liaison to other departments (marketing services, acquisitions, legal, compliance, list management, finance, accounting, marketing analytics, etc.)
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Senior Project Manager/Vendor Manager, Dtm Business DevelopmentProvidian Financial Corporation Mar 2000 - Jul 2001• Responsible for testing new ideas and initiatives for the Direct Telemarketing Channel• Included 30% independent travel and responsibility for training alone at various vendor sites• Consistently met or exceeded sales goals at the telemarketing vendors I managed• Managed one of the most successful market tests in PVN DTM history, “Booking Bonanza,” which booked 5,000+ accounts in 5 days• Implemented a new internal system in the DTM Lead Conversion Channel and rolled it out successfully at an external vendor• Managed the day-to-day operations of the new system and their ramifications on vendor strategy• Measured performance against objectives and recommended enhancements to rollout• Identified and implemented process improvements• Primary liaison to other departments (DM product mgmt, business engineering, systems, legal/compliance/public policy, finance, etc.) and multiple external telemarketing vendors
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Unit Manager, Telemarketing Test CenterProvidian Financial Corporation Sep 1998 - Mar 2000• Managed a group of up to 60 TM reps in a production-oriented and dynamic product development environment• Provided product/script feedback to senior marketing partners, resulting in 10%+ response lifts on some tests • Motivated my team to meet or exceed established goals while managing up to 5 tests at a time• Developed and presented training for all new tests under my supervision• Conducted interviews, hiring and firing; responsible for weekly, monthly, quarterly and annual reviews, including determining and defending levels of variable compensation
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Personal Banker/Trainer, Telemarketing Test CenterProvidian Financial Corporation Feb 1997 - Sep 1998• First PB in Test Center history to receive 50% (maximum) variable compensation for consistently highest sales performance (often more than double that of the nearest competitor) and positive leadership• Telemarketing of various credit card products, closed and open-end consolidation loans, and home equity loans; included highly successful cold-calling via handset and auto-dialer• Worked alongside product management to identify product and script improvements, resulting in 10%+ response lifts on some tests• Developed and delivered training to new hires; performed side-by-side monitoring/mentoring of newer reps
Andrea Johnson Skills
Direct Marketing
Crm
Product Management
Strategy
Online Marketing
Marketing Strategy
Marketing
Integrated Marketing
Management
Product Marketing
Process Improvement
Marketing Management
Cross Functional Team Leadership
Leadership
Product Development
Business Development
Email Marketing
Program Management
Campaign Management
Multi Channel Marketing
Business Relationship Management
Budgets
Digital Strategy
Market Planning
People Management
Lead Generation
Direct Mail
Creative Writing
Social Media Marketing
Advertising
Digital Marketing
Team Leadership
Presentation Development
Articulate Presenter
Telemarketing
Project Portfolio Management
Business Strategy
Project Management
Customer Acquisition
Team Management
Budgeting
Sales Operations
Analytics
Partner Relationship Management
Demand Generation
Strategic Partnerships
Account Based Marketing
Database Marketing
Digital Media
Customer Acquisition Strategies
Andrea Johnson Education Details
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Southern Nazarene UniversityEnglish -
University Of DenverCreative Writing And French
Frequently Asked Questions about Andrea Johnson
What company does Andrea Johnson work for?
Andrea Johnson works for Druva
What is Andrea Johnson's role at the current company?
Andrea Johnson's current role is Data-Driven B2B/B2C Marketing Leader - Digital, Demand, Growth, ABM, Lifecycle - IT, FinServ.
What is Andrea Johnson's email address?
Andrea Johnson's email address is aj****@****osp.org
What is Andrea Johnson's direct phone number?
Andrea Johnson's direct phone number is +151070*****
What schools did Andrea Johnson attend?
Andrea Johnson attended Southern Nazarene University, University Of Denver.
What are some of Andrea Johnson's interests?
Andrea Johnson has interest in Children, Civil Rights And Social Action, Environment, Animal Welfare, Health.
What skills is Andrea Johnson known for?
Andrea Johnson has skills like Direct Marketing, Crm, Product Management, Strategy, Online Marketing, Marketing Strategy, Marketing, Integrated Marketing, Management, Product Marketing, Process Improvement, Marketing Management.
Who are Andrea Johnson's colleagues?
Andrea Johnson's colleagues are Nai Saechao, Kiran Mokashi, Sanna Wong, Saurabh Jadhav, Prasad Katre, Tuyen Tran, Arush Pareek.
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