Andrea Leal Email & Phone Number

São Paulo Area, Brazil

At Living Brands we believe in the magic of perfect execution. We believe in enchanting customers with priceless moments. But most of all, we believe in transforming companies'​ needs into memorable experiences between brands and their partners. Every event, every experience, every activity has business goals it needs to achieve. We're not the party people. We're the strategy people with a passion for execution.

Ft Lauderdale, Fl, Usa

Latam Trade Marketing Lead (report to: Microsoft Advertising Latam GM) Responsible for Regional strategy for Microsoft Advertising Brand, including research, client communications and Partner engagement structures. Built an Executive Enagement program for both the GM and Sales director, with the goal to set the correct message framework to our different audiences: Senior Executives in Customers, Press, Advertising Agencies, Internal Audience,. Responsible for engaging the markets not dricetly led (Mexico and Brazil) in the regional initiatives, and also providing strategic and positioning guidance. Responsible for Lead generating strategies implementation, that have in the past year generated and additional revenue of US$ 8.5 mm in advertising sales for Latam Markets. Manage a a diverse team across the region, with people from different countries and backgrounds. Responsible for framing the Microsoft Advertising messaging platform, and the executive engagement mapping, to guide the GM and Sales Directors content while addressing press and our different audiences: Press, customers, associations such as IAB.

Position Microsoft Advertising as a Thought Leader in the market, Drive revenue generating activities for agencies and advertiser, increase share amongst top customers - Disciplines include Customer Communications, Research & Insights, partner engagement.

Sao Paulo, Brazil

Trade Marketing Lead (report to: Microsoft Advertising Country Lead) Responsible for local strategy for Microsoft Advertising Brand, including research, client communications and Partner engagement structures. Built an Executive Engagement program for both the GM and Sales director, with the goal to set the correct message framework to our different audiences: Senior Executives in Customers, Press, Advertising Agencies, Internal Audience,. Responsible for building launching and re-launching the Microsoft Advertising brand in the Brazilian Market. Ownership of all B2B communications activity in the market, and also of management of PR, Advertising and DM agencies, focusing on revenue generating campaigns and activities. In the past 4 years, revenue of the division has grown by an average 30% YoY. Also responsible for implementing campaigns with ROMI amongst the highest in C&O (ranging from an average 30% in product campaigns to over 200% in engagement activities). Responsible for building and executing a messaging framework for Microsoft Advertising in Brazil, increasing by 70% brand awareness and consideration metrics over the past 2 years.

Account management for BAT� GDB�s Kent and Lucky Strike. Responsible for structuring and strengthening the relationship with the brand managers and the brand team. Responsible for leading specific projects to the Brazilian market. Responsible for coordinating the launch of Kent ion tek, in a test market.

Sao Paulo, Brazil

Redesign of marketing Strategy, positioning brand in accordance to new market Standards, in Brazil and Mexico. Prospect and management of strategic partners, aiming media exposure, audience increase and contents, increasing available marketing inventory by 150%. Development and implementation of launch and maintenance plans for online products and tools, aiming audience and revenue growth. During this Five years, I was acting AD Sales Manager for almost a tear, acquiring expertise in online ad Sales. Management of advertising and PR agencies.

Management of promotions, marketing and internet teams. Elaboration of training materials to affiliates all over the country. Establishment of guidelines and interface management with advertising and PR agencies. Creation and development of the so called nontraditional revenue sources, such as licensing, new products related to content and programming.

Grad, Marketing/ Advertising

Bachelor; Certificate Of Proficiency, Marketing And Advertising; English