Andrea Romina A. Email & Phone Number

Guatemala

Guatemala

Country client advocate and customer experience Manager.Developing service experiences from start to finish through interaction and coordination between the client , different internal units and service Team. Identify opportunities for improvement and generate strategies that allow anticipating the needs of Citi Guatemala and Costa Rica customers to meet them proactively.

Guatemala, Guatemala

Trainee period for learning and managing market data developing knowledge in marketing KPIs, and consumer insights for fast-moving consumer goods industry through commercial area training, as well as providing support in analytical and commercial tasks.

Guatemala, Guatemala

Development of Inbound Marketing strategy to build knowledge about the traffic of applicants to the university through integrating the CRM and ELOQUA software from Oracle, using Scrum methodology, and executing the role of Product Owner. Management of key accounts with 30 clients of the different faculties for the planning of their commercial and CRM strategy. Performance training and integration of new processes with clients.

Guatemala, Guatemala

Integration of digital marketing to strategic planning of 30 different clients with use of ELOQUA software from Oracle. Lead generation, through the Marketing Qualified Lead path and the Sales Qualified Lead path for its administration in CRM. Administration and analysis of databases to generate digital strategy.

Madrid Area, Spain

Analysis of human capital capabilities. Development of labor contract movements in support of financial strategies. Work with systems to manage intercultural groups, for the 500 employees, of 40 different nationalities. In charge of giving induction sessions with new collaborators, conducting exit interviews and internal communication.

Guatemala Area

Creation and analysis of budgets from ledgers in SAP platform.Execution of expense management. Development of innovation systems in support of the accounting team. Development of profitability strategies.

Guatemala Area

By giving support in this class I was able to reinforce knowledge of the importance of the internal client and the marketing strategies to be carried out, based on it.

Guatemala Area

Creation and execution of the marketing plan in retail stores. Social media strategy development and management. Development of CRM system and loyalty plan.

Guatemala Area

Marketing execution for Premium segment carrying out the logistics of commercial events. Development of public relations strategy to prospect clients. Administration of social networks and elaboration of monthly bulletin to clients and prospects.

Guatemala

Planning, development and execution of Design Thinking through different lines of business.

Disruptive Strategy, Economics

Master En Comercio Internacional, Business/Commerce, General

Bachelor Of Business Administration (Bba), Marketing